There are three report types, each with different breakdowns:

The Taboola API focuses on advertising data. Funnel does not support data for publisher accounts.

Please note that if you choose the Top Campaign Content report and you have more than 500 items in a campaign, the dataset we are downloading may be incomplete. This endpoint in the Taboola API does not offer any pagination but rather always returns the 500 top ranked campaign items and this is not something we are able to affect.

So if you have 600 items for a campaign we will only be able to provide you with the top 500 ranked items, and the remaining 100 will not be available. Unless these 100 items all have zero valued metrics, the totals will not add up with the other reports.

By default the Taboola connector will download data as far back as two years. If your account was created before then and you would like to extend download of historical data further back, you can contact support@funnel.io and request a specific date.

The following dimensions and metrics are shared between all report types and breakdowns:

In addition to the shared fields the Site breakdown adds the following dimensions:

The Country breakdown adds the following dimensions:

The Conversion breakdown report only contains the shared dimensions.

The list of metrics for the Conversion breakdown report is dynamic and contain the Conversion metrics you have set up in your account. These can, for example, be 'Lead - FB Content: Conversions (Clicks)' or 'Start Checkout: Conversions (Clicks)'. These fields are limited to numeric and monetary metrics, metrics of type percentage are not collected.

On top of these metrics the Conversion breakdown report also contains the following metrics:

The Top Campaign Content report only supports one breakdown, Item, which adds the following dimensions in addition to the shared fields:

In addition to the shared fields the Site breakdown adds the the following dimensions:

In addition to the shared fields the Country breakdown adds the following dimensions.