Market ID - Amobee internal ID for market

Ad Group ID - Amobee internal ID for ad group

Ad ID - Amobee internal ID for ad

Ad Name - Name of ad

Creative ID - Amobee internal ID for creative

Creative Name - Name of creative

Deal ID - Publisher-provided external ID for deal

Advertiser ID - Amobee internal ID for advertiser

Advertiser Name - Name of advertiser

External Advertiser ID - External ID for advertiser

External IO ID - External ID for insertion order

External Package ID - External ID for package

External Line Item ID - External ID for line item

Insertion Order ID - Amobee internal ID for insertion order

Insertion Order Name - Name of insertion order

Line Item ID - Amobee internal ID for line item

Line Item Name - Name of line item

Package ID - Amobee internal ID for package

Package Name - Name of package

Ad Format ID - Amobee internal ID for ad format

IAB Category ID - ID of IAB category

IAB Category Name - Name of IAB category

Device Type ID - Amobee internal ID for device type

Device Type Name - Name of device type

Browser Type ID - Amobee internal ID for browser type

TPA External ID - External ID for ad

T ID - Name of top-level domain

Creative Size - Size of creative

Beacon ID - Amobee internal ID for beacon

Beacon Name - Name of beacon

Inventory Source Name - Amobee internal ID for inventory source

Format - Format of creative

Environment - Media environment where ad is delivered

Segment ID - Amobee internal ID for audience segment

Segment Name - Name of audience segment

Insertion Order Start Date - Start date for insertion order

Insertion Order End Date - End date for insertion order

Insertion Order Budget - Budget for insertion order

Package End Date - End date for package

Package Start Date - Start date for package

Deal Name - Name of deal

Deal Type - Type of publisher deal

Country - Name of country

Region Name - Name of region

DMA Name - Name of DMA

City Name - Name of city

Zip Code - Zip code (US only)

Video Player Size - Player size used for video ad

Mobile App ID - Amobee internal ID for mobile app

Mobile App Name - Name of mobile app

Postal Code - Postal code

OS Type - Type of operating system

Audience Data Cost - Market audience data cost + Amobee audience data cost

Brand Safety Data Cost - Cost for brand safety data

COGS - Inventory costs + data costs + Amobee fees

Contextual Data Cost - Cost for contextual data

Total First Party Cost - Aggregate of all first-party costs

Margin on Inventory - Percentage of all costs associated with acquiring inventory set aside for an Amobee DSP customer

Market Audience Data Cost - Audience data cost paid by market directly to data provider (not via Amobee)

Partner TPC - Line item-level, third-party costs paid by Amobee

Page Quality Data Cost - Cost for page quality data

Traffic Acquisition Cost - Total cost of acquiring media inventory

Turn Audience Data Cost - Audience data cost accounting handled by Amobee Finance

Turn TPC - Line item-level, third-party costs paid by Amobee

Cross Device Actions - Cross-device actions

Cross Device Advertiser ECPC - Cross-device eCPC

Cross Device Click Based Actions - Cross-device CTA

Cross Device View Based Actions - Cross-device VTA

Cross Device Shopping Cart Value CTA - Cross-device shopping cart value CTA

Cross Device Shopping Cart Value VTA - Cross-device shopping cart value VTA

Advertiser Invoice - Inventory costs + data costs + Amobee fees + client margin

Clicks - Clicks with impression date in last 60 days

Advertiser ECPC - Advertiser invoice ÷ clicks

Advertiser ECPM - (Advertiser invoice * 1000) ÷ impressions

Impressions - Number of impressions

Wins - Bid wins * 50 (based on ~2% sample)

Shopping Cart Value - Value of shopping cart passed via action pixel

Actions - Actions (i.e., total conversions) with impression date in last 60 days

Bids - Bid requests * 50 (based on ~2% sample)

Advertiser ECPA - Advertiser invoice ÷ actions

Click Based Actions - Actions attributed to a user clicking on an ad (i.e., click-based)

Two Second Viewable Impressions - Impressions that were in-view, according to IAB standards, for 2+ seconds

Measurable Impressions - Impressions that were measurable by the viewability partner

View Based Actions - Actions attributed to a user viewing an ad (i.e., view or impression-based)

Shopping Cart Value CTA - Value of shopping cart passed via action pixel for click-based actions

Shopping Cart Value VTA - Value of shopping cart passed via action pixel for view-based actions

Audio Mute Events - 1 for events that were muted

Audio Unmute Events - 1 for events that were unmuted

Complete Events - Number of times video/audio was completed

Pause Events - Number of times video/audio was paused

25% Events - Number of times video/audio ad reached 25th percentile

50% Events - Number of times video/audio ad reached 50th percentile

75% Events - Number of times video/audio ad reached 75th percentile

Rewind Events - Number of times video/audio ad was rewound

AFV for Half - Impressions that were 100% in-view and sound-on for 50% of ad duration

Collapse Events - Number of times video ad was collapsed

Advertiser ECPV - Cost ÷ (0.25 * (percent25_events - percent50_events) + 0.5 * (percent50_events - percent75_events) + 0.75 * (percent75_events - complete_events) + complete_events)

Expand Events - Number of times video ad was expanded

Bid Saving Calculated - Aggregated difference between first price entered and bid price Amobee submitted to ad exchange for all bids under an advertiser, IO, package, and LI

Bid Saving Fee - Bid saving calculated * market bid saving rate

Resume Events - Number of times video/audio ad was resumed

Household Action - Number of household actions

Household Action ECPA - Household advertiser ECPA

Household Action Value - Total value of household actions

Household View Through Action - Number of household view-through actions

Household Click Through Action - Number of household click-through action

Client Margin - Client margin + advertiser invoice