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What data can I get from the New Search Ads 360 connector?
What data can I get from the New Search Ads 360 connector?
Tobias Modig avatar
Written by Tobias Modig
Updated this week

Overview

New vs old Search Ads 360 connector

Since early 2024, SA360 has had two APIs for Search Ads 360 (SA360) and currently there are two connectors for these to separate APIs in Funnel. "Search Ads 360" connector using the old SA360 API while "New Search Ads 360" use the new API.

The old API will be shut down on June 30th 2024. Funnel will continue to support the old API as long as it is available. When SA360 removes it, Funnel will no longer be able to fetch data from the API but data that is already downloaded to Funnel will still be available.

To learn more about how to migrate to the new connector, please take a look at this migration guide.

Aggregatable vs non-aggregatable metrics

When connecting SA360, you can select Regular or Non-aggregatable metrics. Non-aggregatable are metrics that can not be summed over days and/or dimensions thus they will be imported as metrics that represent non-summable rows, read more here:
What are non aggregatable metrics?
Note: The non-aggregatable report doesn't support saved columns.

Reports

  • Campaign (also available as a non-aggregatable report)

  • Ad Group (also available as a non-aggregatable report)

  • Keyword

  • Ad

  • Keyword Ad

  • Conversion

  • Shopping Performance View

The Report field dictates the granularity of your report. Metric totals can sometimes differ between different levels, the same can be true if you segment by Device or not (this works exactly like it does in the Search Ads 360 UI). If you select the keyword level you would have to compare it to the keyword tab in the Search Ads 360 UI.

Additional Segments

  • Device

  • Conversion Action

  • Conversion Action Name

  • Historical Quality Score

The following dimensions are included when selecting the Conversion Action segment:

  • Conversion Action Name

  • Conversion Action Type

  • Conversion Action Category

  • Conversion Action ID

  • Conversion Action Category Primary for Goal

  • Conversion Action Category Attribution Model

  • Conversion Action Data Driven Model Status

  • Floodlight Activity Group Tag

  • Floodlight activity Tag

  • Floodlight Activity ID

Please note that not all segments are available for all reports.

Custom Columns

Funnel only import Custom metrics, Custom dimensions are not supported.

Custom columns are owned by a Manager account, Sub-manager account or Client account, and a column can only be downloaded if the connecting user has access to the account owning the column. This means that the available set of custom columns for a Client account can vary depending on the access level of the SA360 user connecting the Client account in Funnel.

Our goal is to provide the same set of custom columns that a user can see and use at the Client account level in the SA360 UI.

Currently funnel will not import custom columns that are classified as *date-parameterized or percent due to API limitations.

* Funnel imports date-parameterized columns when it is unknown to us that they are, in fact, date-parameterized. This could be because the columns they depend on are unknown, or when other columns they depend on themselves are dependent on date-parameterized columns. These columns frequently has data mismatches.

Historical Data

Two years of historical data will be downloaded when you connect a new source, which is the maximum allowed by the SA360 API.

Dimensions and Metrics

Each report contains a unique setup with dimensions and metrics listed below. Please note that if you add an additional segment when you connect the report, that segment will show up as a dimension in Funnel.

Campaign Report

Dimensions

  • Account Type

  • Bidding Strategy

  • Bidding Strategy ID

  • Campaign

  • Campaign ID

  • Campaign Labels

  • Campaign Sub-type

  • Client Account ID

  • Client Account

  • Client Engine ID

  • Geo Targets

  • Direct Manager ID

  • Direct Manager name

Metrics

  • All Conversions

  • All Conversions by Conversion Date

  • All Conversions Value

  • All Conversions Value by Conversion Date

  • Clicks

  • Client Account Conversion Value

  • Client Account Conversions

  • Client Account View-through Conversions

  • Conversions Value

  • Cost

  • Cross-Device Conversions

  • Cross-Device Conversions by Conversion Date

  • Cross-Device Conversions Value

  • Cross-Device Conversions Value by Conversion Date

  • Impressions

  • Visits

  • Search Impr. Share – Estimated

  • Search Top Impr. Share – Estimated

  • Search Abs. Top Impr. Share – Estimated

  • Search Lost Impr. Share (rank) – Estimated

  • Search Lost Impr. Share (budget) – Estimated

  • Total Eligible Impressions – Estimated

  • Total Eligible Top Impressions – Estimated

  • Total Eligible Absolute Top Impressions – Estimated

  • Search Impr. Share Impressions

  • Total Top Impressions

  • Total Rank Lost Impressions – Estimated

  • Total Budget Lost Impressions – Estimated

  • Total Absolute Top Impressions - Estimated

Non-aggregatable Campaign Report

Dimensions

  • Account Type

  • Campaign

  • Campaign ID

  • Client account ID

  • Client account

  • Client Engine ID

  • Historical Quality Score

Metrics

  • Search Absolute Top Impression Share

  • Search Budget Lost Impression Share

  • Search Budget Lost Top Impression Share

  • Search Exact Match Impression Share

  • Search Impression Share

  • Search Rank Lost Absolute Impression Share

  • Search Rank Lost Impression Share

  • Search Rank Lost Top Impression Share

Ad group Report

Dimensions

  • Account Type

  • Ad Group

  • Ad Group Engine ID

  • Ad Group ID

  • Ad Group Labels

  • Ad Group Type

  • Ad Group Status

  • Bidding Strategy ID

  • Bidding Strategy Name

  • Campaign

  • Campaign engine ID

  • Campaign ID

  • Campaign Status

  • Client account ID

  • Client account

  • Client Engine ID

  • Geo Targets

  • Direct manager ID

  • Direct manager name

Metrics

  • All Conversions

  • All Conversions by Conversion Date

  • All Conversions Value

  • All Conversions Value by Conversion Date

  • Clicks

  • Client Account Conversion Value

  • Client Account Conversions

  • Client Account View-through Conversions

  • Conversions Value

  • Cost

  • Cross-Device Conversions

  • Cross-Device Conversions by Conversion Date

  • Cross-Device Conversions Value

  • Cross-Device Conversions Value by Conversion Date

  • Impressions

  • Visits

  • Search Impr. Share – Estimated

  • Search Top Impr. Share – Estimated

  • Search Abs. Top Impr. Share – Estimated

  • Search Lost Impr. Share (rank) – Estimated

  • Search Lost Impr. Share (budget) – Estimated

  • Total Eligible Impressions – Estimated

  • Total Eligible Top Impressions – Estimated

  • Total Eligible Absolute Top Impressions – Estimated

  • Search Impr. Share Impressions

  • Total Top Impressions

  • Total Rank Lost Impressions – Estimated

  • Total Budget Lost Impressions – Estimated

  • Total Absolute Top Impressions - Estimated

Non-aggregatable Ad group Report

Dimensions

  • Account Type

  • Ad group

  • Ad group ID

  • Ad group Type

  • Campaign

  • Campaign ID

  • Client account ID

  • Client account

  • Client Engine ID

  • Historical Quality Score

Metrics

  • Search Absolute Top Impression Share

  • Search Budget Lost Impression Share

  • Search Budget Lost Top Impression Share

  • Search Exact Match Impression Share

  • Search Impression Share

  • Search Rank Lost Absolute Impression Share

  • Search Rank Lost Impression Share

  • Search Rank Lost Top Impression Share

Keyword Report

Dimensions

  • Account Type

  • Ad Group

  • Ad Group ID

  • Ad Group Type

  • Ad Group Status

  • Bidding Strategy Name

  • Bidding Strategy ID

  • Campaign

  • Campaign ID

  • Campaign Type

  • Campaign Status

  • Client Account ID

  • Client Account

  • Client Engine ID

  • Effective Keyword Max CPC

  • Keyword ID

  • Keyword Final URL

  • Keyword Labels

  • Keyword Match Type

  • Keyword Text

  • Keyword Status

  • Direct Manager ID

  • Direct Manager Name

Metrics

  • All Conversion

  • All Conversions Value

  • Average CPC

  • Clicks

  • Client Account Conversion Value

  • Client Account Conversions

  • Client Account View-through Conversions

  • Cost

  • Cross-Device Conversions

  • Cross-Device Conversions by Conversion Date

  • Cross-Device Conversions Value

  • Cross-Device Conversions Value by Conversion Date

  • Impressions

  • Visits

Ad Report

Dimensions

  • Account Type

  • Ad Group

  • Ad Group ID

  • Ad Group type

  • Ad ID

  • Ad Final URL

  • Ad Type

  • Campaign

  • Campaign ID

  • Campaign Type

  • Client account ID

  • Client Account

  • Client Engine ID

  • Expanded Text Ad Description1

  • Expanded Text Ad Description2

  • Expanded Text Ad Headline

  • Expanded Text Ad Headline2

  • Final URLs

  • Geo Targets

  • Direct Manager ID

  • Direct Manager Name

Metrics

  • All Conversions

  • All Conversions Value

  • Average CPC

  • Clicks

  • Client Account Conversion Value

  • Client Account Conversions

  • Client Account View-through Conversions

  • Cost

  • Cross-Device Conversions

  • Cross-Device Conversions by Conversion Date

  • Cross-Device Conversions Value

  • Cross-Device Conversions Value by Conversion Date

  • Impressions

  • Visits

Keyword Ad

Dimensions

  • Account Type

  • Ad Group

  • Ad Group ID

  • Ad Group type

  • Ad ID

  • Ad Final URL

  • Ad Labels

  • Ad Type

  • Campaign

  • Campaign ID

  • Campaign Type

  • Client account ID

  • Client Account

  • Client Engine ID

  • Direct Manager ID

  • Direct Manager Name

  • Expanded Text Ad Description1

  • Expanded Text Ad Description2

  • Expanded Text Ad Headline

  • Expanded Text Ad Headline2

  • Final URLs

  • Geo Targets

  • Historical Quality Score

  • Keyword ID

  • Keyword Final URL

  • Keyword Labels

  • Keyword Match Type

  • Keyword Text

  • Keyword Status

Metrics

  • All Conversions

  • All Conversions by Conversion Date

  • All Conversions Value

  • All Conversions Value by Conversion Date

  • Average CPC

  • Clicks

  • Client Account Conversion Value

  • Client Account Conversions

  • Client Account View-through Conversions

  • Conversions Value

  • Cost

  • Cross-Device Conversions

  • Cross-Device Conversions by Conversion Date

  • Cross-Device Conversions Value

  • Cross-Device Conversions Value by Conversion Date

  • Impressions

  • Visits

Conversion Report

Dimensions

  • Account Type

  • Advertiser conversion ID

  • Campaign

  • Campaign ID

  • Conversion attribution type

  • Conversion ID

  • Conversion last modified timestamp

  • Conversion timestamp

  • Conversion visit external click ID

  • Client account ID

  • Client account

  • Device

  • Floodlight order ID

  • Keyword text

  • Direct manager ID

  • Direct manager name

  • Merchant ID

  • Product Country Code

Metric

  • Conversion quantity

Shopping Performance View Report

Dimensions

  • Account Type

  • Ad group

  • Ad group engine ID

  • Ad group ID

  • Ad group type

  • Campaign

  • Campaign engine ID

  • Campaign ID

  • Client account ID

  • Client account

  • Direct manager ID

  • Direct manager name

  • Product Bidding Category Level 1

  • Product Bidding Category Level 2

  • Product Bidding Category Level 3

  • Product Brand

  • Product Channel

  • Product Condition

  • Product Country

  • Product Country Code

  • Product Custom Attribute 0

  • Product Custom Attribute 1

  • Product Custom Attribute 2

  • Product Item ID

  • Product Title

  • Product Type Level 1

  • Product Type Level 2

  • Product Type Level 3

  • Product Type Level 4

Metrics

  • Average CPC

  • Clicks

  • Cost

  • Impressions

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