Funnel's Instagram connector offers three report types: Account Insights, Media Insights, and Audience Lifetime. 

Account Insights

Select this report type if you want Account level data reported by day. 


  • Date (Day of metric event)
  • Account name 


  • Followers
  • Impressions
  • Email clicks
  • Get directions clicks
  • Phone call clicks
  • Profile views
  • Text message clicks
  • Website clicks
  • Reach (1-day, 7-day, 28-day)

Media Insights

Select this report type if you want data per media post. All metrics reflect accumulated lifetime value, attributed to the date the post was first published.


  • Date (Media creation date)
  • Media ID
  • Media type
  • Account name
  • Username (The user that posted the media)
  • Permalink (Link to the post)
  • Media URL (Link to the raw media)
  • Caption


  • Likes
  • Comments
  • Impressions
  • Engagement
  • Reach
  • Saved
  • Video views
  • Carousel album engagement
  • Carousel album impressions
  • Carousel album reach
  • Carousel album saved

Audience Lifetime

Select this report if you want account level data regarding your Audience over the account's lifetime. 


  • Date
  • Time of Measurement
  • Audience Country
  • Audience City
  • Audience Gender and Age
  • Audience Locale


  • Followers 
  • Followers by Audience Country
  • Followers by Audience City
  • Followers by Audience Gender and Age
  • Followers by Audience Locale
  • Follows
  • Media Count


The Instagram Insights API generally use sample data. This is their way to find a compromise solution between accuracy and performance. This means that they allow a small percentage of error in the data they return.

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