Funnel's Instagram connector offers three report types: Account Insights, Media Insights, and Audience Lifetime.
Select this report type if you want Account level data reported by day.
This report type will download data for the last 30 days.
Date (Day of metric event)
Get directions clicks
Phone call clicks
Text message clicks
Reach (1-day, 7-day, 28-day)
Select this report type if you want data per media post. All metrics reflect accumulated lifetime value, attributed to the date the post was first published.
This report type will download data for the latest 1000 posts.
Date (Media creation date)
Username (The user that posted the media)
Permalink (Link to the post)
Media URL (Link to the raw media)
Media Product Type
Total interactions (does not include interactions on Feed Videos)
Carousel album engagement
Carousel album impressions
Select this report if you want account level data regarding your Audience over the account's lifetime. This data in this report is non-aggregatable.
This report type will not download any data before the connection date of the data source.
Time of Measurement
Audience Gender and Age
Followers by Audience Country
Followers by Audience City
Followers by Audience Gender and Age
Followers by Audience Locale
Reels support only the following metrics: Likes, Comments, Reach, Saved, Shares, Plays and Reels Interactions.
IGTV and Instagram Stories are not available.
Historical data is not available for the Account Insights or the Audience Lifetime reports.
For the Media Insights report, a backfill is needed for historical posts data beyond 1000 posts back.
The Instagram Insights API generally use sample data. This is their way to find a compromise solution between accuracy and performance. This means that they allow a small percentage of error in the data they return.