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Connect to Instagram Insights
Connect to Instagram Insights

Learn how to connect to Instagram Insights with Funnel.

Antonio Herrero avatar
Written by Antonio Herrero
Updated this week

In Funnel, you can connect your Instagram account as one of the data sources. Each data source and report type is a connected source.

Guidelines and requirements

Before you begin connecting, ensure you meet the following requirements:

Dimensions and metrics from Instagram Insights connector

When you connect the Instagram Insights connector with Funnel, you get the following dimensions and metrics based on the report type you select.

  • Account Insights: Select this report type if you want account-level data for a day. This report type will download data for the last 30 days.

  • Media Insights: Select this report type if you want data per media post. All metrics reflect accumulated lifetime value, attributed to the date the post was first published. This report type will download one year of data by default.

  • Audience Lifetime: Select this report if you want account-level data regarding your audience over the account's lifetime. The data in this report is non-aggregatable. This report type will not download any data before the connection date of the data source.

The following table lists the dimensions and metrics that you can obtain when you connect to a data source from Instagram Insights based on the report type you select. Deprecated metrics are no longer supported by Instagram Insights.

Report type

Available dimensions

Available metrics

Deprecated metrics

Account Insights

  • Date (day of metric event)

  • Account name

  • Followers

  • Impressions

  • Reach (1-day, 7-day, 28-day)

  • Website clicks

  • Get directions clicks

  • Text message clicks

  • Email clicks

  • Profile views

  • Phone call clicks

Media Insights

  • Date (Media creation date)

  • Timestamp

  • Media ID

  • Media type

  • Account name

  • Username (The user that posted the media)

  • Permalink (Link to the post)

  • Media URL (Link to the raw media)

  • Media Product Type

  • Caption

  • Thumbnail URL

  • Likes

  • Comments

  • Impressions (does not include impressions from Reels)

  • Total interactions (does not include interactions on Feed Videos)

  • Saved

  • Shares (not available for Feed Videos)

  • Plays

  • Replays

  • All Plays (aggregated Plays and Replays in same session)

  • Reels Interactions

  • Reels Average Watch Time (milliseconds) (Non-aggregatable)

  • Reels Video View Total Time (milliseconds)

  • Total Profile Activity

  • Bio Link Taps

  • Call Button Taps

  • Business Address Taps

  • Email Taps

  • Other Profile Activity

  • Text Button Taps

  • Video views

  • Reach

  • Carousel album engagement

  • Carousel album impressions

Audience Lifetime

  • Date

  • Time of Measurement

  • Audience Country

  • Audience City

  • Audience Gender and Age

  • Followers

  • Followers by Audience Country

  • Followers by Audience City

  • Followers by Audience Gender and Age

  • Follows

  • Media Count

  • Followers by Audience Locale

Limitations of metrics from Instagram Insights

  • Reels support only the following metrics:

    • Likes

    • Comments

    • Reach

    • Saved

    • Shares

    • Plays

    • Reels Interactions
      Fields like video views and impressions are reported as 0.

  • IGTV and Instagram Stories are not available.
    ​

  • Videos in carousel albums always report 0 views.
    ​

  • Historical data is not available for Account Insights or Audience Lifetime reports.
    ​

  • For Media Insights report, reach out to Funnel Support for historical posts data beyond 1000 posts back.
    ​

  • If you have connected with the Media Insights report, any media that was posted before the Instagram account was converted to a business account will have zero values for the following metrics:

    • Impressions

    • Reach

    • Engagement

    • Saved

    • Carousel Album Impressions

    • Carousel Album Reach

    • Carousel Album Engagement

    • Carousel Album Saved
      ​

  • If you have connected with the Account Insights report there will only be data available from the time when the account was converted to a business account.
    ​

  • Instagram Insights API uses sample data to find a compromise between accuracy and performance. This means that they allow a small percentage of error in the data they return.
    ​

Procedure

Perform the following steps to connect your Instagram Insights data source in Funnel:

  1. In Funnel, select Connect > Data Sources > + Connect Data Source.
    ​

  2. Search for Instagram Insights data source, and click Connect Now.
    ​

  3. Click + Add Credentials to add the credentials of your Instagram account, or click Generate link if you are requesting credentials from someone. Funnel redirects you to Facebook’s sign-in page, where you can authorize Funnel to access the data source.
    ​

  4. Enter your Facebook account credentials to log into your account.
    ​

  5. (Optional) Complete the two-factor authentication if applicable.
    ​

  6. Click Connect to establish the connection.
    If you are reconnecting with an account that you already connected previously, click Reconnect and go to step 11. If you reconnect, your previous settings for this connection will be used.
    ​

  7. Choose the businesses you want Funnel to access, and click Continue.
    ​

    Select all businesses you want Funnel to access.

  8. Choose the Facebook pages you want Funnel to access, and click Continue.
    ​Note: Choose all the sources that Funnel should have access to for the connection.
    ​

    Select all the pages you want Funnel to access.

  9. Choose the Instagram accounts you want Funnel to access, and click Continue.
    ​Note: Choose all the sources that Funnel should have access to for the connection.
    ​

    Select all Instagram accounts you want Funnel to access.

  10. Review Funnel’s access request, and Save the changes.
    ​

    Review Funnel's access request.


    You will be redirected to Funnel, where you can see your Facebook page and Instagram account are connected.
    ​

  11. Select your credentials, and proceed to the Next step.
    ​

  12. Select your account, and proceed to the Next step.
    ​

  13. Use a Template or Configure manually your data source, and proceed to the Next step.
    Based on the Report type you select, you get different metrics and dimensions. See what data you can obtain in Funnel.
    ​

  14. Connect Data Source to confirm.

Troubleshoot

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