When you connect a Facebook Page data source to Funnel, you gain access to various dimensions and metrics based on the report type you select. This data source includes both organic and paid data. This connector offers four report types: Page Insights, Page Non-aggregatable Insights, Post Insights and Comments Report.

Page Insights

This report type provides page-level data reported daily. This report downloads data for the last two years.


Dimensions	Metrics
Date	Auto-Played 10-Second Views (video) Auto-Played 30-Second Views (video) New Likes Page Mentions Page Stories Paid 10-Second Views (video) Paid 30-Second Views (video) Paid impressions of your posts Post Engagements by Page Total 10-Second Repeats (video) Total 10-Second Views (video) Total 30-Second Repeats (video) Total 30-Second Views (video) Total Auto-Played Views (video) Total Clicked 10-Second Views (video) Total Clicked 30-Second Views (video) Total Clicked Views (video) Total Impressions of your posts Total Organic 10-Second Views (video) Total Organic 30-Second Views Total Organic Views (video) Total Post Anger Reactions of a Page Total Post Haha Reactions of a Page Total Post Like Reactions of a Page Total Post Love Reactions of a Page Total Post Sorry Reactions of a Page Total Post Wow Reactions of a Page Total Promoted Views (video) Total Video View Time (in MS) Total Video Views Total views count per Page Total: total action count per Page Unique Unlikes Viral Impressions Of Your Posts

Page Non-aggregatable Insights

This report provides non-aggregatable page-level data reported daily. This report downloads data for the last two years.

Note: Country-level or city-level breakdowns are available only for Lifetime Likes metric.


Dimensions	Metrics
Date City Country	Lifetime Total Follows Lifetime Unique New Likes (1 Day, 7 Day or 28 Day) Total Paid Reach (1 Day, 7 Day or 28 Day) Unique Unlikes (1 Day, 7 Day or 28 Day)

Post Insights

This report provides per-post data. All metrics reflect accumulated lifetime value, attributed to the date the post was first published. This report downloads data for the last two years.

Note: Reels are currently not available in the Post Insights report.


Dimensions	Metrics
Date Created Time Post Description Post ID Post Message Post Status Type Post Type Full Picture URL Post Permalink URL Post URL Post Title	10-Second Views with sound on (Lifetime) Auto-Played 10-Second Views (Lifetime) Auto-Played Video Views (Lifetime) Average time video viewed (Lifetime) Clicked-to-Play 10-Second Views (Lifetime) Clicked-to-Play Video Views (Lifetime) Engaged Users Total Post Clicks (Lifetime) Organic 10-Second Views (Lifetime) Unique Organic Video Views Lifetime, Post Organic Video Views (Lifetime) Unique Organic views to 95% Organic views to 95% (Lifetime) Page Post Link Clicks (Lifetime) Page Post Other Clicks (Lifetime) Page Post Photo Views (Lifetime) Paid 10-Second Views (Lifetime) Unique Paid Video Views Lifetime, Post Paid Video Views (Lifetime) Unique Paid views to 95% Lifetime, Post Paid views to 95% (Lifetime) Post Comments Post Likes Post Nonviral Reach Post Paid Reach Lifetime, Post Post Shares Post Total Reach Lifetime, Post Post organic reach Lifetime, Post Post reach by people who like your Page Lifetime, Post Post viral reach Lifetime, Post Total 10-Second Views (Lifetime) Total Like Reactions of a post. (Lifetime) Total Love Reactions of a post. (Lifetime) Total Organic Video View Time (Lifetime) Total Organic Video View Time (in MS) (Lifetime) Total Video View Time (in MS) (Lifetime) Total Video View Time (Lifetime) Total Video Views (Lifetime) Total anger Reactions of a post. (Lifetime) Total haha Reactions of a post. (Lifetime) Total sad Reactions of a post. (Lifetime) Total wow Reactions of a post. (Lifetime) Unique 10-Second Views Unique Post Comments Lifetime, Post Unique Post Likes Lifetime, Post Unique Post Shares Lifetime, Post Unique Video Views Lifetime, Post Video Views with sound on (Lifetime) Video length (Lifetime)

Comments Report

This report provides all comments on posts within the page.

Note: Comments are attributed to the post’s creation date, not the date of the comment.


Dimensions	Metrics
Date Page ID Post ID Comment ID Comment Message Comment Parent ID Comment Created Time	Comment Count Comment Like Count

Deprecated fields

Upcoming changes

The following fields will be deprecated by Facebook Pages from 15 Nov, 2025 and we can no longer fetch this information for you in Funnel.


Groups	Field names as they appear in Facebook Pages	Equivalent field names in Funnel
page fans fields	page_fans	Lifetime Total Likes (Lifetime)
	Page_fans_city	Lifetime likes (Lifetime, city)
	Page_fans_country	Lifetime likes (Lifetime, country)
page impressions field	page_impressions	Total Impressions
	page_impressions_paid	Paid Impressions Note: The Total Paid Reach (1, 7, and 28 days) metric will also be impacted by deprecating the page_impressions_paid field.
	page_impressions_viral	Viral Impressions
	page_impressions_nonviral	Nonviral impressions Note: The Total Reach (1, 7, and 28 days) metric will also be impacted by deprecating the page_impressions_nonviral field.
post impressions	post_impressions	Post Total Impressions (Lifetime) Note: The Post Total Reach metric will also be impacted by deprecating the post_impressions field.
	post_impressions_paid	Post Paid Impressions (Lifetime) Note: The Post Paid Reach metric will also be impacted by deprecating the post_impressions_paid field.
	post_impressions_fan	Post Impressions by people who have liked your Page (Lifetime) Note: The Post reach by people who like your Page metric will also be impacted by deprecating the post_impressions_paid field.
	post_impressions_organic	Post Organic Impressions (Lifetime) Note: The Post organic reach metric will also be impacted by deprecating the post_impressions_organic field.
	post_impressions_viral	Post Viral Impressions (Lifetime) Note: The Post viral reach metric will also be impacted by deprecating the post_impressions_viral field.
	post_impressions_nonviral	Post Nonviral Impressions (Lifetime) Note: The Post Nonviral Reach metric will also be impacted by deprecating the post_impressions_nonviral field.