When you connect a Facebook Page data source to Funnel, you gain access to various dimensions and metrics based on the report type you select. This data source includes both organic and paid data. This connector offers four report types: Page Insights, Page Non-aggregatable Insights, Post Insights and Comments Report.
Page Insights
This report type provides page-level data reported daily. This report downloads data for the last two years.
Dimensions | Metrics |
Date | Auto-Played 10-Second Views (video) Page Mentions |
Page Non-aggregatable Insights
This report provides non-aggregatable page-level data reported daily. This report downloads data for the last two years.
Note: Country-level or city-level breakdowns are available only for Lifetime Likes metric.
Dimensions | Metrics |
Date | Lifetime Likes Lifetime, City Lifetime Likes Lifetime, Country Lifetime Total Follows Lifetime Total Paid Reach (1 Day, 7 Day or 28 Day) Total Reach (1 Day, 7 Day or 28 Day) |
Post Insights
This report provides per-post data. All metrics reflect accumulated lifetime value, attributed to the date the post was first published. This report downloads data for the last two years.
Note: Reels are currently not available in the Post Insights report.
Dimensions | Metrics |
Date Post URL Post Title | 10-Second Views with sound on (Lifetime) Auto-Played 10-Second Views (Lifetime) Auto-Played Video Views (Lifetime) Average time video viewed (Lifetime) Clicked-to-Play 10-Second Views (Lifetime) Clicked-to-Play Video Views (Lifetime) Engaged Users Total Post Clicks (Lifetime) Organic 10-Second Views (Lifetime) Unique Organic Video Views Lifetime, Post Organic Video Views (Lifetime) Unique Organic views to 95% Organic views to 95% (Lifetime) Page Post Link Clicks (Lifetime) Page Post Other Clicks (Lifetime) Page Post Photo Views (Lifetime) Paid 10-Second Views (Lifetime) Unique Paid Video Views Lifetime, Post Paid Video Views (Lifetime) Unique Paid views to 95% Lifetime, Post Paid views to 95% (Lifetime) Post Comments Post Impressions by people who have liked your Page (Lifetime) Post Likes Post Nonviral Impressions (Lifetime) Post Nonviral Reach Post Organic Impressions (Lifetime) Post Paid Reach Lifetime, Post Post Paid Impressions (Lifetime) Post Shares Post Total Impressions (Lifetime) Post Total Reach Lifetime, Post Post Viral Impressions (Lifetime) Post organic reach Lifetime, Post Post reach by people who like your Page Lifetime, Post Post viral reach Lifetime, Post Total 10-Second Views (Lifetime) Total Like Reactions of a post. (Lifetime) Total Love Reactions of a post. (Lifetime) Total Organic Video View Time (Lifetime) Total Organic Video View Time (in MS) (Lifetime) Total Video View Time (in MS) (Lifetime) Total Video View Time (Lifetime) Total Video Views (Lifetime) Total anger Reactions of a post. (Lifetime) Total haha Reactions of a post. (Lifetime) Total sad Reactions of a post. (Lifetime) Total wow Reactions of a post. (Lifetime) Unique 10-Second Views Unique Post Comments Lifetime, Post Unique Post Likes Lifetime, Post Unique Post Shares Lifetime, Post Unique Video Views Lifetime, Post Video Views with sound on (Lifetime) Video length (Lifetime) |
Comments Report
This report provides all comments on posts within the page.
Note: Comments are attributed to the post’s creation date, not the date of the comment.
Dimensions | Metrics |
Date | Comment Count |
Limitations of dimensions and metrics from Facebook Pages
Facebook API does not return Facebook reels as page posts.