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What data can I get from Facebook Pages?
What data can I get from Facebook Pages?

Learn what data you can get from Facebook Pages (by Meta).

Funnel Support avatar
Written by Funnel Support
Updated over 3 weeks ago

When you connect a Facebook Page data source to Funnel, you gain access to various dimensions and metrics based on the report type you select. This data source includes both organic and paid data. This connector offers four report types: Page Insights, Page Non-aggregatable Insights, Post Insights and Comments Report

Page Insights

This report type provides page-level data reported daily. This report downloads data for the last two years.

Dimensions

Metrics

Date

Auto-Played 10-Second Views (video)
Auto-Played 30-Second Views (video)
New Likes
Nonviral impressions

Page Mentions
Page Stories
Paid 10-Second Views (video)
Paid 30-Second Views (video)
Paid Impressions
Paid impressions of your posts
Post Engagements by Page
Total 10-Second Repeats (video)
Total 10-Second Views (video)
Total 30-Second Repeats (video)
Total 30-Second Views (video)
Total Auto-Played Views (video)
Total Clicked 10-Second Views (video)
Total Clicked 30-Second Views (video)
Total Clicked Views (video)
Total Impressions
Total Impressions of your posts
Total Organic 10-Second Views (video)
Total Organic 30-Second Views
Total Organic Views (video)
Total Post Anger Reactions of a Page
Total Post Haha Reactions of a Page
Total Post Like Reactions of a Page
Total Post Love Reactions of a Page
Total Post Sorry Reactions of a Page
Total Post Wow Reactions of a Page
Total Promoted Views (video)
Total Video View Time (in MS)
Total Video Views
Total views count per Page
Total: total action count per Page
Unique Unlikes
Viral Impressions Of Your Posts

Page Non-aggregatable Insights

This report provides non-aggregatable page-level data reported daily. This report downloads data for the last two years.

Note: Country-level or city-level breakdowns are available only for Lifetime Likes metric.

Dimensions

Metrics

Date
City
Country

Lifetime Likes Lifetime, City

Lifetime Likes Lifetime, Country

Lifetime Total Follows Lifetime
Lifetime Total Likes Lifetime
Unique New Likes (1 Day, 7 Day or 28 Day)

Total Paid Reach (1 Day, 7 Day or 28 Day)

Total Reach (1 Day, 7 Day or 28 Day)
Unique Unlikes (1 Day, 7 Day or 28 Day)

Post Insights

This report provides per-post data. All metrics reflect accumulated lifetime value, attributed to the date the post was first published. This report downloads data for the last two years.

Note: Reels are currently not available in the Post Insights report.

Dimensions

Metrics

Date
Created Time
Post Description
Post ID
Post Message
Post Status Type
Post Type
Full Picture URL
Post Permalink URL

Post URL

Post Title

10-Second Views with sound on (Lifetime)

Auto-Played 10-Second Views (Lifetime)

Auto-Played Video Views (Lifetime)

Average time video viewed (Lifetime)

Clicked-to-Play 10-Second Views (Lifetime)

Clicked-to-Play Video Views (Lifetime)

Engaged Users

Total Post Clicks (Lifetime)

Organic 10-Second Views (Lifetime)

Unique Organic Video Views Lifetime, Post

Organic Video Views (Lifetime)

Unique Organic views to 95%

Organic views to 95% (Lifetime)

Page Post Link Clicks (Lifetime)

Page Post Other Clicks (Lifetime)

Page Post Photo Views (Lifetime)

Paid 10-Second Views (Lifetime)

Unique Paid Video Views Lifetime, Post

Paid Video Views (Lifetime)

Unique Paid views to 95% Lifetime, Post

Paid views to 95% (Lifetime)

Post Comments

Post Impressions by people who have liked your Page (Lifetime)

Post Likes

Post Nonviral Impressions (Lifetime)

Post Nonviral Reach

Post Organic Impressions (Lifetime)

Post Paid Reach Lifetime, Post

Post Paid Impressions (Lifetime)

Post Shares

Post Total Impressions (Lifetime)

Post Total Reach Lifetime, Post

Post Viral Impressions (Lifetime)

Post organic reach Lifetime, Post

Post reach by people who like your Page Lifetime, Post

Post viral reach Lifetime, Post

Total 10-Second Views (Lifetime)

Total Like Reactions of a post. (Lifetime)

Total Love Reactions of a post. (Lifetime)

Total Organic Video View Time (Lifetime)

Total Organic Video View Time (in MS) (Lifetime)

Total Video View Time (in MS) (Lifetime)

Total Video View Time (Lifetime)

Total Video Views (Lifetime)

Total anger Reactions of a post. (Lifetime)

Total haha Reactions of a post. (Lifetime)

Total sad Reactions of a post. (Lifetime)

Total wow Reactions of a post. (Lifetime)

Unique 10-Second Views

Unique Post Comments Lifetime, Post

Unique Post Likes Lifetime, Post

Unique Post Shares Lifetime, Post

Unique Video Views Lifetime, Post

Video Views with sound on (Lifetime)

Video length (Lifetime)

Comments Report

This report provides all comments on posts within the page.

Note: Comments are attributed to the post’s creation date, not the date of the comment.

Dimensions

Metrics

Date
Page ID
Post ID
Comment ID
Comment Message
Comment Parent ID
Comment Created Time

Comment Count
Comment Like Count

Limitations of dimensions and metrics from Facebook Pages

  • Facebook API does not return Facebook reels as page posts.

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