The two tables below explain what fields from the social organic platforms (Instagram Insights, Facebook Pages, LinkedIn Organic in the first table and Pinterest Organic, X Organic and YouTube Organic in the second) corresponds to common established terms used when reporting on social organic performance.
Why is this needed?
As you can see below, field names representing the same value, or attribute, differ from platform to platform and is hard to decode. This leads to it also being hard to understand if a field is even available in the platform's API and in Funnel.
Field | Instagram Insights | Facebook Pages | LinkedIn Organic |
Post Content |
| | For video posts:
For all other posts:
|
Post Type |
|
|
|
Total Followers |
|
| |
New Followers (by day) |
| – |
|
Page Engagement | – |
| – |
Post Engagement | |
| For video posts:
For all other posts:
|
Page Reach |
|
| – |
Post Reach |
|
| – |
Video Duration | – |
| – |
Video Views |
|
|
|
Field | Pinterest Organic | X Organic | YouTube |
Post Content |
|
|
|
Post Type | – |
| – |
Total Followers | – |
|
|
New Followers (by day) | – | – |
|
Page Engagement | – | – | – |
Post Engagement | |
|
|
Page Reach | – | – | – |
Post Reach | – | – | – |
Video Duration | – | – |
|
Video Views | – |
|
|
– = Not available in Funnel
* = Custom metric in Funnel required
The content of these tables is based on customer research and documentation from the respective platforms. If you have any feedback, you're always welcome to reach out to support@funnel.io.
Want to learn more about Funnel and Social organic data?
There is a lot to learn about how Social organic data in Funnel and in general. We explain a bit more in detail how the date attribution works, what time windows there are and best practices in the article Introduction to Social Organic reports.
You can also find the full list of available fields from the Social organic connectors behind the links: