Limitations

If you have a Twitter ad account, we can get data for the tweets that are created after the ad account and the last 3200 tweets. For users that don't have a Twitter ad account we can only get data for the last 3200 tweets.

Report types

Choose between: Tweet Activity and User Insights*.

*Note that the User Insights report only contains non-aggregatable metrics and only fetches today's data, i.e historical data is only available as far back as the day you connected the source.

Dimensions

Tweet Activity report

  • Tweet ID:
    A unique identifier of a tweet.

  • Tweet Text:
    The text of a tweet.

  • Card name:
    The name of the card used in a tweet.

  • Created At:
    Creation time of the tweet in UTC timezone.

  • Created At (ISO):
    Creation time of the tweet in UTC timezone and ISO-8601 format.

  • In Reply To Status ID:
    If the represented Tweet is a reply, this field will contain the original Tweet’s ID.

  • Post Thumbnail URL:
    URL pointing directly to the uploaded media file.

  • Post URL*:
    URL pointing to the media display page in Twitter.

  • Post Type*:
    The type of uploaded media of a tweet.

  • Twitter User ID:
    The unique identifier of the user linked to a specific tweet.

User Insights report

  • Screen Name:
    The user's Twitter handle.

  • Name:
    The user's name.

Metrics

Tweet Activity report

  • App Clicks:
    Corresponds to 'Link Clicks' in the Twitter Analytics UI.

  • Card Engagements:
    The total number of card engagements.

  • Clicks:
    The total number of clicks to install or open an app.

  • Engagements:
    The count of all clicks on a tweet, including retweets, replies, likes, poll votes, and hashtag clicks.

  • Follows:
    The total number of followers generated from a tweet, including earned.

  • Impressions:
    The total number of times an ad is shown to users, including earned.

  • Likes:
    The total number of people who liked an ad by clicking the heart button.

  • Link Clicks:
    The total number of clicks on linked URLs.

  • Qualified Impressions:
    Total number of qualified impressions.

  • Replies:
    A count of how many times the Tweet has been replied to.

  • Retweets:
    A count of how many times the Tweet has been Retweeted.

  • Video 3s 100pct Views:
    Total number of views where at least 3 seconds were played while 100% in view.

  • Video CTA Clicks:
    Total clicks on the call to action.

  • Video Content Starts:
    Total number of video playback starts.

  • Video Played 100%:
    Total number of views where at least 100% of the video was viewed.

  • Video Played 75%:
    Total number of views where at least 75% of the video was viewed.

  • Video Played 50%:
    Total number of views where at least 50% of the video was viewed.

  • Video Played 25%:
    Total number of views where at least 25% of the video was viewed.

  • Video Total Views:
    Total number of video views.

User Insights report

  • Followers:
    The number of followers of a Twitter user.

  • Following:
    The number of people a Twitter user follows.

  • Tweets:
    The number of Tweets of a Twitter user.

*Post Type's possible values includes photo, video, and animated_gif. This field is only available if a native media object has been ‘attached’ to the Tweet.

*Mobile conversion stats are available only to advertiser accounts enabled for MACT.

*Post URL for Twitter Organic will only be populated for Tweets containing media. For Tweets not containing media, a post url can still be created through a custom dimension, both for Twitter and Twitter Organic:

Note:
Some Twitter organic data sources will have a text on them saying "X days of data from a tweet creation". This means that the Twitter account in question has too many tweets for us to be able to download information about them indefinitely. To cope with the amount of tweets we limit the data collection for these the tweets in these accounts to X days from the creation of each tweet.

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