Limitations
If you have an X ad account, Funnel can fetch data for the last 365 days.
Report types
Choose between: Post Activity and User Insights*.
*Note that the User Insights report only contains non-aggregatable metrics and only fetches today's data, i.e historical data is only available as far back as the day you connected the source.
Dimensions
Post Activity report
Post ID:
A unique identifier of a post.Post Text:
The text of a post.Card name:
The name of the card used in a post.Created At:
Creation time of the post in UTC timezone.Created At (ISO):
Creation time of the post in UTC timezone and ISO-8601 format.In Reply To Status ID:
If the represented Post is a reply, this field will contain the original Post’s ID.Post Thumbnail URL:
URL pointing directly to the uploaded media file.Post URL*:
URL pointing to the media display page in X.Post Type*:
The type of uploaded media of a post.X User ID:
The unique identifier of the user linked to a specific post.
User Insights report
Screen Name:
The user's X handle.Name:
The user's name.
Metrics
Video metrics are currently disabled in the X Organic core connector due to an ongoing issue with X's API.
Post Activity report
App Clicks:
Corresponds to 'Link Clicks' in the X Analytics UI.Card Engagements:
The total number of card engagements.Clicks:
The total number of clicks to install or open an app.Engagements:
The count of all clicks on a post, including reposts, replies, likes, poll votes, and hashtag clicks.Follows:
The total number of followers generated from a post, including earned.Impressions:
The total number of times a post is shown to users, including earned.Likes:
The total number of people who liked a post by clicking the heart button.Link Clicks:
The total number of clicks on linked URLs.Qualified Impressions:
Total number of qualified impressions.Replies:
A count of how many times the Post has been replied to.Retweets:
A count of how many times the Post has been Reposted.Video 3s 100pct Views:
Total number of views where at least 3 seconds were played while 100% in view.Video CTA Clicks:
Total clicks on the call to action.Video Content Starts:
Total number of video playback starts.Video Played 100%:
Total number of views where at least 100% of the video was viewed.Video Played 75%:
Total number of views where at least 75% of the video was viewed.Video Played 50%:
Total number of views where at least 50% of the video was viewed.Video Played 25%:
Total number of views where at least 25% of the video was viewed.Video Total Views:
Total number of video views.
User Insights report
Followers:
The number of followers of an X user.Following:
The number of people an X user follows.Posts:
The number of Posts of an X user.
*Post Type's possible values include photo, video, and animated_gif. This field is only available if a native media object has been ‘attached’ to the Post.
*Mobile conversion stats are available only to advertiser accounts enabled for MACT.
*Post URL for X Organic will only be populated for Posts containing media. For Posts not containing media, a post URL can still be created through a custom dimension, both for X and X Organic:
Note:
Some X organic data sources will have a text on them saying "X days of data from a post creation". This means that the X account in question has too many posts for us to be able to download information about them indefinitely. To cope with the amount of posts we limit the data collection for the posts in these accounts to X days from the creation of each post.