There are three reports available when connecting Zemanta: Standard, Publisher and Content Ad + Media Source.

Dimensions

Standard

  • Account
  • Account ID
  • Ad Group
  • Ad Group ID
  • Campaign
  • Campaign ID

Publisher

  • All dimensions available in the standard report
  • Publisher

Content Ad + Media Source

  • All dimensions available in the standard report
  • Content Ad
  • Content Ad ID
  • Media Source
  • Media Source ID

Metrics

All reports

  • Bounced Visits
  • Clicks
  • Data Cost
  • Impressions
  • License Fee
  • Margin
  • Media Spend
  • New Users
  • Non-Bounced Visits
  • Page Views
  • Returning Users
  • Time on Site
  • Total Spend
  • Visits
  • Custom conversions
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