There are three reports available when connecting Zemanta: Standard, Publisher and Content Ad + Media Source.

Dimensions

Standard

  • Account

  • Account ID

  • Ad Group

  • Ad Group ID

  • Campaign

  • Campaign ID

Publisher

  • All dimensions available in the standard report

  • Publisher

Content Ad + Media Source

  • All dimensions available in the standard report

  • Content Ad

  • Content Ad ID

  • Media Source

  • Media Source ID

Metrics

All reports

  • Bounced Visits

  • Clicks

  • Data Cost

  • Impressions

  • License Fee

  • Margin

  • Media Spend

  • New Users

  • Non-Bounced Visits

  • Page Views

  • Returning Users

  • Time on Site

  • Total Spend

  • Visits

  • Custom conversions

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