MNTN (formerly SteelHouse) is a connected TV and performance advertising platform. The connector provides dimensions and metrics in Funnel across four report types. You choose one report type per data source when you configure the connector.
Available reports
Report | Description |
Performance metrics aggregated at the campaign group level. | |
Performance metrics aggregated at the creative group level. | |
Performance metrics aggregated at the individual creative level. | |
Individual conversion events with attribution details. |
Campaign Group
Dimensions:
Date
Campaign Group ID
Campaign Group Name
Campaign Group Start Time
Campaign Group End Time
Currency
Metrics:
Classic Visits
Completed Views
Conversion Assist Order Value
Conversion Assists
Conversions (First Touch)
Conversions (Last Touch)
Cost
CTV Impressions
Existing Site Visitors
Existing Users Reached
Frequency; 1 Day, Campaign Group
Goal Achievement
Impressions
Last Touch Conversion Assist Order Value
Last Touch Conversion Assists
Last Touch New Site Visitors
Last Touch Site Visitors
Last Touch Visit Assists
Multi Touch Impressions
Multi Touch Spend
New Site Visitors
New Users Reached
Offline Conversions
Offline Order Value
Order Value (First Touch)
Order Value (Last Touch)
Site Conversions
Site Order Value
Site Visitors
TV Commercials Aired
TV Spend
Users reached; 1 Day, Campaign Group
Verified visits (First Touch)
Verified visits (Last Touch)
Viewable Impressions
Visit Assists
Creative Group
Dimensions:
Date
Creative Group ID
Creative Group Name
Currency
Metrics:
Classic Visits
Completed Views
Conversion Assist Order Value
Conversion Assists
Conversions (First Touch)
Conversions (Last Touch)
Cost
CTV Impressions
Existing Site Visitors
Existing Users Reached
Frequency; 1 Day, Creative Group
Impressions
Last Touch Conversion Assist Order Value
Last Touch Conversion Assists
Last Touch New Site Visitors
Last Touch Site Visitors
Last Touch Visit Assists
Multi Touch Impressions
Multi Touch Spend
New Site Visitors
New Users Reached
Offline Conversions
Offline Order Value
Order Value (First Touch)
Order Value (Last Touch)
Site Conversions
Site Order Value
Site Visitors
TV Commercials Aired
TV Spend
Users reached; 1 Day, Creative Group
Verified visits (First Touch)
Verified visits (Last Touch)
Viewable Impressions
Visit Assists
Creative
Dimensions:
Date
Creative ID
Creative Group Name
Creative Size
Currency
Metrics:
Classic Visits
Completed Views
Conversion Assist Order Value
Conversion Assists
Conversions (First Touch)
Conversions (Last Touch)
Cost
CTV Impressions
Existing Site Visitors
Existing Users Reached
Frequency; 1 Day, Creative
Impressions
Last Touch Conversion Assist Order Value
Last Touch Conversion Assists
Last Touch New Site Visitors
Last Touch Site Visitors
Last Touch Visit Assists
Multi Touch Impressions
Multi Touch Spend
New Site Visitors
New Users Reached
Offline Conversions
Offline Order Value
Order Value (First Touch)
Order Value (Last Touch)
Site Conversions
Site Order Value
Site Visitors
TV Commercials Aired
TV Spend
Users reached; 1 Day, Creative
Verified visits (First Touch)
Verified visits (Last Touch)
Viewable Impressions
Visit Assists
Conversions
The date dimension in this report is the date of the conversion.
Dimensions:
Date
Campaign Group ID
Campaign Group Name
Channel name
Channel ID
Conversion Point
Conversion Source
Conversion time
Conversion Type
Currency
Domain
Event time
Last Touch
Order ID
Raw domain
Subdomain
Metrics:
Order amount
Optional dimensions
In addition to the dimensions included by default in each report type, you can add optional dimensions to your data source when you configure it. These are the dimensions you receive for each option.
City Info
City Name
DMA Info
DMA Code
DMA ID
DMA Name
Marketing Objective Info
Marketing Objective ID
Marketing Objective Name
Network Info
Network Name
Publisher Info
Publisher Name
State Info
State Code
State Name
State Parent Code
State Unique Code
Note: The optional dimensions you select may affect metric totals. When comparing your Funnel data to MNTN, you must use all MNTN dimensions that your Funnel data source imports.
The availability of these dimensions depends on the types of campaigns you are running in your MNTN account. To get Publisher Name, you must be running multi-touch display ad campaigns. To get Network Name, you must be running Connected TV campaigns. If you select these dimensions but your account isn't running the required campaign types, MNTN may return no data at all: it drops not just these columns but every row in the response, so the source imports zero rows.
Note: If your MNTN source suddenly stops returning data, remove Network Info and Publisher Info from the optional dimensions, then re-import (backfill) the affected dates to restore the data. The other optional dimensions (City Info, DMA Info, Marketing Objective Info, State Info) are not affected.
Change history
Campaign Group Description is no longer available. It was removed from the MNTN platform.
Creative Name is replaced by Creative Size. The creative name only reflected the creative size, so use Creative Size instead.
Campaign-level reporting (separate from Campaign Group) is no longer supported in the MNTN reporting API.