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Klar: Dimensions and metrics

List of Klar dimensions and metrics available in Funnel.

How to get these dimensions and metrics in your workspace?

What do you need?

  1. Go to Data > Connect.

  2. Click + Connect data source.

  3. Search for Klar in the search bar, then select it from the search results.

A Klar API Key

Klar imports attribution data for orders, revenue and customers by channel.

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Dimensions

You can choose which dimensions to group by. Leave Dimensions empty to use the full channel, campaign and ad breakdown.

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  • Date

  • Channel Name

  • Channel Group

  • Campaign Name

  • Campaign ID

  • Ad Group Name

  • Ad Group ID

  • Ad Name

  • Ad ID

  • Landing Page Path

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Metrics

  • Orders

  • New Customers

  • Gross New Customers

  • Returning Customers

  • Gross Revenue

  • Net Revenue

  • NC Gross Revenue

  • NC Net Revenue

  • RC Gross Revenue

  • RC Net Revenue

  • Cost

  • Clicks

  • Impressions

  • Sessions

  • New Visitor Sessions

  • Returning Visitor Sessions

  • Product Views

  • Add to Carts

  • CM1

  • CM2

  • ACM2

  • CLV 30

  • CLV 60

  • CLV 90

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Notes

Choose an Attribution Model:

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  • Data Driven

  • Marketing Mix (MMM)

  • First Touch

  • Last Touch

  • Linear

  • Any Click (Unique)

  • U-Shape

  • Time Decay

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Choose an Attribution Window:

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  • Unlimited

  • 1 Day

  • 7 Days

  • 28 Days

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Choose a Date Breakdown. Data is attributed to the date you select:

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  • Order Date (default)

  • Touch Date

Note: You can import up to 730 days of historical data.

Note: Landing Page Path is populated only when you include that dimension.

Note: CLV 30, CLV 60 and CLV 90 return 0 when you select Marketing Mix (MMM).

API documentation

For full field definitions and updates, see the Klar API documentation.

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