When connecting a YouTube channel you can choose between four different report types: Time-Based, User Geography, Device Type and Operating System or Traffic Sources. These correspond to YouTube’s own targeted query channel reports, but also contain some additional metadata about the connected channel and its videos.

Time-Based

Dimensions

  • Caption: Indicates whether captions are available for the video.
  • Category ID: The YouTube video category associated with the video.
  • Channel Country: The country with which the channel is associated.
  • Channel ID: The ID for a YouTube channel.
  • Channel Title: The title of a YouTube channel.
  • Default Audio Language: The Default Audio Language property specifies the language spoken in the video's default audio track.
  • Definition: Indicates whether the video is available in high definition (HD) or only in standard definition.
  • Dimension: Indicates whether the video is available in 3D or in 2D.
  • Duration: The length of the video. The property value is an ISO 8601 duration.
  • Licensed Content: Indicates whether the video represents licensed content, which means that the content was uploaded to a channel linked to a YouTube content partner and then claimed by that partner.
  • Published At: The date and time that the video was published.
  • Tags: A list of keyword tags associated with the video.
  • Video Description: The video's description.
  • Video ID: The ID that YouTube uses to uniquely identify the video.
  • Video Title: The video's title.

Metrics

  • Annotation Click Through Rate: The ratio of annotations that viewers clicked to the total number of clickable annotation impressions.
  • Annotation Clickable Impressions: The number of annotations that appeared and could be clicked.
  • Annotation Clicks: The number of clicked annotations.
  • Annotation Close Rate: The ratio of annotations that viewers closed to the total number of annotation impressions.
  • Annotation Closable Impressions: The number of annotations that appeared and could be closed.
  • Annotation Closes: The number of closed annotations.
  • Annotation Impressions: The total number of annotation impressions.
  • Average View Duration: Estimated average minutes watched per view.
  • Card Click Rate: The click-through-rate for cards, which is calculated as the ratio of card clicks to card impressions.
  • Card Clicks: The number of times that cards were clicked.
  • Card Impressions: The number of times cards were displayed. When the card panel is opened, a card impression is logged for each of the video's cards.
  • Card Teaser Click Rate: The click-through-rate for card teasers, which is calculated as the ratio of clicks on card teasers to the total number of card teaser impressions.
  • Card Teaser Clicks: The number of clicks on card teasers. Card icon clicks are attributed to the last teaser displayed to the user.
  • Card Teaser Impressions: The number of times that card teasers were displayed. A video view can generate multiple teaser impressions.
  • Comments: The number of times that users commented on a video.
  • Dislikes: The number of times that users indicated that they disliked a video by giving it a negative rating. The metric value represents the change in total dislikes found by subtracting 'dislikes removed' from 'dislikes added' for the selected date range.
  • Estimated Minutes Watched: The number of minutes that users watched videos for the specified video.
  • Estimated Red Minutes Watched: The number of minutes that YouTube Red members watched a video.
  • Likes: The number of times that users indicated that they liked a video by giving it a positive rating. The metric value represents the change in total likes found by subtracting 'likes removed' from 'likes added' for the selected date range.
  • Red Views: The number of times that a video was viewed by YouTube Red members.
  • Shares: The number of times that users shared a video through the Share button.
  • Subscribers Gained: The number of times that users subscribed to a specified video's watch page.
  • Subscribers Lost: The number of times that users unsubscribed from a video's watch page.
  • Videos Added to Playlists: The number of times that videos were added to any YouTube playlists. The videos could have been added to the video owner's playlist or to other channels' playlists. The metric value also includes the number of times that videos were added to default playlists like the 'Watch Later' playlist.
  • Videos Removed from Playlists: The number of times that videos were removed from any YouTube playlists. The videos could have been removed from the video owner's playlist or from other channels' playlists. The value also includes the number of times that videos were removed from default playlists like the 'Watch Later' playlist.
  • Views: The number of times that a video was viewed.

User Geography *

Dimensions

  • Caption: Indicates whether captions are available for the video.
  • Category ID: The YouTube video category associated with the video.
  • Channel Country: The country with which the channel is associated.
  • Channel ID: The ID for a YouTube channel.
  • Channel Title: The title of a YouTube channel.
  • Country: The country associated with the metrics in the report row. The dimension value is a two-letter ISO-3166-1 country code, such as US, CN (China), or FR (France). The country code ZZ is used to report metrics for which YouTube could not identify the associated country.
  • Default Audio Language: The Default Audio Language property specifies the language spoken in the video's default audio track.
  • Definition: Indicates whether the video is available in high definition (HD) or only in standard definition.
  • Dimension: Indicates whether the video is available in 3D or in 2D.
  • Duration: The length of the video. The property value is an ISO 8601 duration.
  • Licensed Content: Indicates whether the video represents licensed content, which means that the content was uploaded to a channel linked to a YouTube content partner and then claimed by that partner.
  • Published At: The date and time that the video was published.
  • Tags: A list of keyword tags associated with the video.
  • Video Description: The video's description.
  • Video ID: The ID that YouTube uses to uniquely identify the video.
  • Video Title: The video's title.

Metrics

  • Annotation Click Through Rate: The ratio of annotations that viewers clicked to the total number of clickable annotation impressions.
  • Annotation Clickable Impressions: The number of annotations that appeared and could be clicked.
  • Annotation Clicks: The number of clicked annotations.
  • Annotation Close Rate: The ratio of annotations that viewers closed to the total number of annotation impressions.
  • Annotation Closable Impressions: The number of annotations that appeared and could be closed.
  • Annotation Closes: The number of closed annotations.
  • Annotation Impressions: The total number of annotation impressions.
  • Average View Duration: Estimated average minutes watched per view.
  • Card Click Rate: The click-through-rate for cards, which is calculated as the ratio of card clicks to card impressions.
  • Card Clicks: The number of times that cards were clicked.
  • Card Impressions: The number of times cards were displayed. When the card panel is opened, a card impression is logged for each of the video's cards.
  • Card Teaser Click Rate: The click-through-rate for card teasers, which is calculated as the ratio of clicks on card teasers to the total number of card teaser impressions.
  • Card Teaser Clicks: The number of clicks on card teasers. Card icon clicks are attributed to the last teaser displayed to the user.
  • Card Teaser Impressions: The number of times that card teasers were displayed. A video view can generate multiple teaser impressions.
  • Comments: The number of times that users commented on a video.
  • Dislikes: The number of times that users indicated that they disliked a video by giving it a negative rating. The metric value represents the change in total dislikes found by subtracting 'dislikes removed' from 'dislikes added' for the selected date range.
  • Estimated Minutes Watched: The number of minutes that users watched videos for the specified video.
  • Estimated Red Minutes Watched: The number of minutes that YouTube Red members watched a video.
  • Likes: The number of times that users indicated that they liked a video by giving it a positive rating. The metric value represents the change in total likes found by subtracting 'likes removed' from 'likes added' for the selected date range.
  • Red Views: The number of times that a video was viewed by YouTube Red members.
  • Shares: The number of times that users shared a video through the Share button.
  • Subscribers Gained: The number of times that users subscribed to a specified video's watch page.
  • Subscribers Lost: The number of times that users unsubscribed from a video's watch page.
  • Videos Added to Playlists: The number of times that videos were added to any YouTube playlists. The videos could have been added to the video owner's playlist or to other channels' playlists. The metric value also includes the number of times that videos were added to default playlists like the 'Watch Later' playlist.
  • Videos Removed from Playlists: The number of times that videos were removed from any YouTube playlists. The videos could have been removed from the video owner's playlist or from other channels' playlists. The value also includes the number of times that videos were removed from default playlists like the 'Watch Later' playlist.
  • Views: The number of times that a video was viewed

Device Type and Operating System

Dimensions

  • Caption: Indicates whether captions are available for the video.
  • Category ID: The YouTube video category associated with the video.
  • Channel Country: The country with which the channel is associated.
  • Channel ID: The ID for a YouTube channel.
  • Channel Title: The title of a YouTube channel.
  • Default Audio Language: The Default Audio Language property specifies the language spoken in the video's default audio track.
  • Definition: Indicates whether the video is available in high definition (HD) or only in standard definition.
  • Device Type: This dimension identifies the physical form factor of the device on which the view occurred.
  • Dimension: Indicates whether the video is available in 3D or in 2D.
  • Duration: The length of the video. The property value is an ISO 8601 duration.
  • Licensed Content: Indicates whether the video represents licensed content, which means that the content was uploaded to a channel linked to a YouTube content partner and then claimed by that partner.
  • Live or On Demand: This dimension indicates whether the user activity metrics in the data row are associated with views of a live broadcast.
  • Operating System: This dimension identifies the software system of the device on which the view occurred.
  • Published At: The date and time that the video was published.
  • Subscribed Status: This dimension indicates whether the user activity metrics in the data row are associated with viewers who were subscribed to the video's or playlist's channel. Possible values are SUBSCRIBED and UNSUBSCRIBED
  • Tags: A list of keyword tags associated with the video.
  • Video Description: The video's description.
  • Video ID: The ID that YouTube uses to uniquely identify the video.
  • Video Title: The video's title.
  • Youtube Product: This dimension identifies the YouTube service on which the user activity occurred.

Metrics

  • Average View Duration: Estimated average minutes watched per view.
  • Estimated Minutes Watched: The number of minutes that users watched videos for the specified video.
  • Views: The number of times that a video was viewed

Traffic Sources *

Dimensions

  • Caption: Indicates whether captions are available for the video.
  • Category ID: The YouTube video category associated with the video.
  • Channel Country: The country with which the channel is associated
  • Channel ID: The ID for a YouTube channel.
  • Channel Title: The title of a YouTube channel.
  • Default Audio Language: The Default Audio Language property specifies the language spoken in the video's default audio track
  • Definition: Indicates whether the video is available in high definition (HD) or only in standard definition.
  • Dimension: Indicates whether the video is available in 3D or in 2D.
  • Duration: The length of the video. The property value is an ISO 8601 duration.
  • Insight Traffic Source Type: Data in the report is aggregated based on the referrer type, which describes the manner in which users reached the video.
  • Licensed Content: Indicates whether the video represents licensed content, which means that the content was uploaded to a channel linked to a YouTube content partner and then claimed by that partner.
  • Live or On Demand: This dimension indicates whether the user activity metrics in the data row are associated with views of a live broadcast.
  • Published At: The date and time that the video was published.
  • Subscribed Status: This dimension indicates whether the user activity metrics in the data row are associated with viewers who were subscribed to the video's or playlist's channel. Possible values are SUBSCRIBED and UNSUBSCRIBED
  • Tags: A list of keyword tags associated with the video.
  • Video Description: The video's description.
  • Video ID: The ID that YouTube uses to uniquely identify the video.
  • Video Title: The video's title.

Metrics

  • Average View Duration: Estimated average minutes watched per view.
  • Estimated Minutes Watched: The number of minutes that users watched videos for the specified video.
  • Views: The number of times that a video was viewed


* For data anonymization purposes YouTube limits data for some metrics relating to geography and traffic sources. This means that the report might not contain all data for a metric if it does not meet a certain threshold. More information on this can be found here: https://developers.google.com/youtube/analytics/data_model#data-anonymization.

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