When setting up the integration towards Adobe Analytics you get to select what dimensions you want and if you want the standard metrics or custom events (you can of course connect one of each). You also get the ability to select any Segmentation that you have in Adobe Analytics and use that to segment the data. We recommend selecting as few dimensions as possible and instead using segmentation when needed.


Standard Metrics

Video Metrics

  • Content Completes
  • Content Segment Views
  • Content Time Spent
  • Media Initiates

Commerce Metrics

  • Cart Additions
  • Revenue
  • Checkouts
  • Cart Views
  • Units
  • Orders
  • Cart Removal
  • Carts
  • AMO Clicks
  • AMO Cost
  • AMO Impressions

Traffic Metrics

  • Single Access
  • Page Views
  • Bounces
  • Entries
  • Visits
  • Exits

We also allow downloading custom events.


Default Dimensions

  • Browser
  • Browser Type
  • Category
  • Country
  • Designated Market Area
  • Domain
  • Entry Page
  • First Touch Marketing Channel
  • First Touch Marketing Channel Detail
  • Language
  • Last Touch Marketing Channel
  • Last Touch Marketing Channel Detail
  • Mobile Device Type
  • Mobile OS
  • Operating System
  • Page
  • Product
  • Region
  • Search Engine
  • Search Engine Keyword
  • State
  • Tracking Code

We also allow selecting Conversion Variables and Tracking Code Classifications.

Only select the elements you actually need. Read more about what to think about when setting up and looking at the Adobe Analytics data here. Since the metric definition is depending on the elements, the total might be different depending on the elements you select, examples in linked help article above.

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