Overview
When setting up the integration towards Adobe Analytics you get to select what dimensions and what calculated and custom metrics (if any) you want. The video, commerce and traffic metrics are always downloaded. You also get the ability to select any segmentation that you have in Adobe Analytics and use that to segment the data in Funnel.
We recommend selecting as few dimensions as possible and instead using segmentation when needed. Preferably connect multiple data source with non-overlapping segments. Adobe recommends not connecting more than three dimensions. As a result, we have a hard cap on three dimensions.
When selecting segments, Funnel are using stacked segments i.e the segments are combined using an "and" operator.
Available time windows
In the connection dialogue it is possible to select how many days each data point should include. The available options are 1 day, 7 day and Calendar month (month-to-date). For example when selecting the 7 day time window the resulting data would mean that looking at a Sunday you get all of the data for Monday-Sunday.
Available metrics
Metrics not available in your Adobe Analytics account will be filtered and not show up in Funnel.
Video Metrics
Content Completes
Content Segment Views
Content Time Spent
Media Initiates
Commerce Metrics
Cart Additions
Revenue
Checkouts
Cart Views
Units
Orders
Cart Removal
Carts
AMO Clicks
AMO Cost
AMO Impressions
Visitors
Total Time Spent
Traffic Metrics
Single Access
Page Views
Bounces
Entries
Visits
Exits
Reloads (If you select at least one dimension)
Average Page Depth (If you select at least one dimension and don't select Designated Market Area)
Dynamic Metrics
We download these user specific metrics (and metrics shared with the user from other report suites) if they have been selected when connecting a data source.
If you are connecting multiple data sources make sure to toggle "Configure sources individually" to see all report suite specific options.
Custom metrics (events) (read more in Adobe Analytics documentation)
Calculated metrics (read more in Adobe Analytics documentation)
Available dimensions
Only select the elements you actually need. Read more about what to think about when setting up and looking at the Adobe Analytics data here. Since the metric definition is depending on the elements, the total might be different depending on the elements you select, because of this all metrics are marked as non-aggregatable.
Browser
Browser Type
Category
Country
Designated Market Area
Domain
Entry Page
First Touch Marketing Channel
First Touch Marketing Channel Detail
Language
Last Touch Marketing Channel
Last Touch Marketing Channel Detail
Mobile Device Type
Mobile OS
Operating System
Page
Product
Region
Search Engine
Search Engine Keyword
State
Tracking Code
Dynamic dimensions
We download these user specific dimensions (and dimensions shared with the user from other report suites) if they have been selected when connecting a data source.
If you are connecting multiple data sources make sure to toggle "Configure sources individually" to see all report suite specific options.