When connecting a new Klaviyo data source you have the option to choose between the following breakdowns:

No Breakdown

Metrics

Subscribed to List

Unsubscribed from List

Checkout Started

Placed Order

Viewed Product

Ordered Product

Flow

Dimensions

Flow

Metrics

Received Email

Marked Email as Spam

Opened Email

Bounced Email

Clicked Email

Unsubscribed

Dropped Email

When choosing Clicked Email Unique in the connect window, your get the following metrics:

Clicked Email Unique 1 Day, Flow

Clicked Email Unique Calendar week, Flow

Clicked Email Unique Calendar month, Flow


When choosing Opened Email Unique in the connect window, your get the following metrics:

Opened Email Unique Calendar 1 Day, Flow

Opened Email Unique Calendar week, Flow

Opened Email Unique Calendar month, Flow

The data for the unique metrics will be attributed to the first date of the week or the first date of the month (for the week and month time window). The unique metrics are non-aggregatable since they are only unique over the time period that the metric name states. More about non-aggregatable metrics...


Attributed Flow

Dimensions

Attributed Flow

Metrics

Subscribed to List

Unsubscribed from List

Checkout Started

Placed Order

Placed Order Value

Viewed Product

Ordered Product

Message

Dimensions

Send Time

Send Date

Message

Message Type

Subject

Campaign Name

Flow Name

Metrics

Received Email

Marked Email as Spam

Opened Email

Bounced Email

Clicked Email

Unsubscribed

Dropped Email

When choosing Clicked Email Unique in the connect window, your get the following metrics:

Clicked Email Unique 1 Day, Message

Clicked Email Unique Calendar week, Message

Clicked Email Unique Calendar month, Message

When choosing Opened Email Unique in the connect window, your get the following metrics:

Opened Email Unique Calendar 1 Day, Message

Opened Email Unique Calendar week, Message

Opened Email Unique Calendar month, Message

The data for the unique metrics will be attributed to the first date of the week or the first date of the month (for the week and month time window).

Attributed Message

Dimensions

Attributed message

Send Time

Send Date

Message Type
Subject

Campaign Name

Flow Name

Metrics

Subscribed to List

Unsubscribed from List

Checkout Started

Placed Order

Placed Order Value

Viewed Product

Ordered Product

Filled Out Lead Ad

The Message and Attributed Message breakdowns include Campaigns and Flow messages, so if you are interested to see data by Campaign please select one of these breakdowns. To learn more about getting data by campaign, please read this article.

List

Dimensions

List name

Metrics

Subscribed to List

Unsubscribed from List

Dimensions that combine breakdowns

To make it possible to join the metrics from different report types such as message and attributed message or flow and attributed flow we have introduced the following fields:

Consolidated flow

Consolidated message

Read more about this here

Profiles

Due to how the api currently works it's only possible to select one list or segment to get the profiles from. However if you're interested in getting the profiles from more than one list or segment, we suggest creating a segment with rules that combines all the lists/segments that you want to get profiles from. For example in the screenshot below we have created a segment that contains all profiles for an account by having a rule that says all profiles that are older than an hour.


If you have many profiles (more than 100.000) the integration may time out. In that case we suggest that you create a couple of segments covering all your profiles and set up a source for each one of those segments.

For the profiles breakdown we retrieve all fields available. Most of them will be custom fields and in many cases synchronised with an e-commerce platform.


List of default fields for profiles

object

id

$address1

$address2

$city

$country

$latitude

$longitude

$region

$zip

$email

$title

$phone_number

$organization

$first_name

$last_name

$timezone

$id

Note: Any attributes that start with '$' are special Klaviyo attributes. With the exception of 'id' and 'object', any attributes that do no start with '$' are your custom-defined attributes.

Read more about profiles in the API documentation over at Klaviyo.

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