When connecting a new Klaviyo data source you have the option to choose between the following breakdowns:
No Breakdown
Metrics
Subscribed to List
Unsubscribed from List
Checkout Started
Placed Order
Viewed Product
Ordered Product
Flow
Dimensions
Flow
Metrics
Received Email
Marked Email as Spam
Opened Email
Bounced Email
Clicked Email
Unsubscribed
Dropped Email
When choosing Clicked Email Unique in the connect window, your get the following metrics:
Clicked Email Unique 1 Day, Flow
Clicked Email Unique Calendar week, Flow
Clicked Email Unique Calendar month, Flow
When choosing Opened Email Unique in the connect window, your get the following metrics:
Opened Email Unique Calendar 1 Day, Flow
Opened Email Unique Calendar week, Flow
Opened Email Unique Calendar month, Flow
The data for the unique metrics will be attributed to the first date of the week or the first date of the month (for the week and month time window). The unique metrics are non-aggregatable since they are only unique over the time period that the metric name states. More about non-aggregatable metrics...
Attributed Flow
Dimensions
Attributed Flow
Metrics
Subscribed to List
Unsubscribed from List
Checkout Started
Placed Order
Placed Order Value
Viewed Product
Ordered Product
Message
Dimensions
Send Time
Send Date
Message
Message Type
Subject
Campaign Name
Flow Name
Metrics
Received Email
Marked Email as Spam
Opened Email
Bounced Email
Clicked Email
Unsubscribed
Dropped Email
When choosing Clicked Email Unique in the connect window, your get the following metrics:
Clicked Email Unique 1 Day, Message
Clicked Email Unique Calendar week, Message
Clicked Email Unique Calendar month, Message
When choosing Opened Email Unique in the connect window, your get the following metrics:
Opened Email Unique Calendar 1 Day, Message
Opened Email Unique Calendar week, Message
Opened Email Unique Calendar month, Message
The data for the unique metrics will be attributed to the first date of the week or the first date of the month (for the week and month time window).
Attributed Message
Dimensions
Attributed message
Send Time
Send Date
Message Type
Subject
Campaign Name
Flow Name
Metrics
Subscribed to List
Unsubscribed from List
Checkout Started
Placed Order
Placed Order Value
Viewed Product
Ordered Product
Filled Out Lead Ad
The Message and Attributed Message breakdowns include Campaigns and Flow messages, so if you are interested to see data by Campaign please select one of these breakdowns. To learn more about getting data by campaign, please read this article.
List
Dimensions
List name
Metrics
Subscribed to List
Unsubscribed from List
Dimensions that combine breakdowns
To make it possible to join the metrics from different report types such as message and attributed message or flow and attributed flow we have introduced the following fields:
Consolidated flow
Consolidated message
Profiles
Due to how the api currently works it's only possible to select one list or segment to get the profiles from. However if you're interested in getting the profiles from more than one list or segment, we suggest creating a segment with rules that combines all the lists/segments that you want to get profiles from. For example in the screenshot below we have created a segment that contains all profiles for an account by having a rule that says all profiles that are older than an hour.
If you have many profiles (more than 100.000) the integration may time out. In that case we suggest that you create a couple of segments covering all your profiles and set up a source for each one of those segments.
For the profiles breakdown we retrieve all fields available. Most of them will be custom fields and in many cases synchronised with an e-commerce platform.
List of default fields for profiles
object
id
$address1
$address2
$city
$country
$latitude
$longitude
$region
$zip
$title
$phone_number
$organization
$first_name
$last_name
$timezone
$id
Note: Any attributes that start with '$' are special Klaviyo attributes. With the exception of 'id' and 'object', any attributes that do no start with '$' are your custom-defined attributes.
Read more about profiles in the API documentation over at Klaviyo.