When connecting a new Klaviyo data source you have the option to choose between the following breakdowns:

  • No Breakdown
  • Flow
  • Attributed Flow
  • Message
  • Attributed Message

For all breakdowns the report will be aggregated by date and the specified breakdown (except for "No breakdown" where your data only will be visible by date). The selected breakdown will be available as a dimension. 

The Message and Attributed Message breakdowns include Campaigns and Flow messages, so if you are interested to see data by Campaign please select one of these breakdowns. To learn more about getting data by campaign, please read this article.

After selecting breakdown you will get to choose metrics depending on which breakdown you choose.

Selectable metrics for breakdowns: "No breakdown", "Attributed Flow" and "Attributed Message"

[Metric] Subscribed to List
[Metric] Unsubscribed from List
[Metric] Checkout Started
[Metric] Placed Order
[Metric] Placed Order Value
[Metric] Viewed Product
[Metric] Ordered Product
[Metric] Filled Out Lead Ad

Selectable metrics for breakdown: "Flow"

[Metric] Received Email
[Metric] Marked Email as Spam
[Metric] Opened Email
[Metric] Bounced Email
[Metric] Clicked Email
[Metric] Unsubscribed
[Metric] Dropped Email

When choosing Clicked Email Unique in the connect window, your get the following metrics:

[Metric] Clicked Email Unique 1 Day, Flow
[Metric] Clicked Email Unique Calendar week, Flow
[Metric] Clicked Email Unique Calendar month, Flow

When choosing Opened Email Unique in the connect window, your get the following metrics:

[Metric] Opened Email Unique Calendar 1 Day, Flow
[Metric] Opened Email Unique Calendar week, Flow
[Metric] Opened Email Unique Calendar month, Flow

Selectable metrics for breakdown: "Message"

[Metric] Received Email
[Metric] Marked Email as Spam
[Metric] Opened Email
[Metric] Bounced Email
[Metric] Clicked Email
[Metric] Unsubscribed
[Metric] Dropped Email

When choosing Clicked Email Unique in the connect window, your get the following metrics:

[Metric] Clicked Email Unique 1 Day, Message
[Metric] Clicked Email Unique Calendar week, Message
[Metric] Clicked Email Unique Calendar month, Message

When choosing Opened Email Unique in the connect window, your get the following metrics:

[Metric] Opened Email Unique Calendar 1 Day, Message
[Metric] Opened Email Unique Calendar week, Message
[Metric] Opened Email Unique Calendar month, Message

The data for the unique metrics will be attributed to the first date of the week or the first date of the month (for the week and month time window).

Did this answer your question?