When connecting a new Klaviyo data source you have the option to choose between the following breakdowns:
- No Breakdown
- Flow
- Attributed Flow
- Message
- Attributed Message
No Breakdown
Dimensions
Date
Metrics
Subscribed to List
Unsubscribed from List
Checkout Started
Placed Order
Placed Order Value
Viewed Product
Ordered Product
Flow
Dimensions
Date
Flow
Attributed Flow
Metrics
Received Email
Marked Email as Spam
Opened Email
Bounced Email
Clicked Email
Unsubscribed
Dropped Email
When choosing Clicked Email Unique in the connect window, your get the following metrics:
Clicked Email Unique 1 Day, Flow
Clicked Email Unique Calendar week, Flow
Clicked Email Unique Calendar month, Flow
When choosing Opened Email Unique in the connect window, your get the following metrics:
Opened Email Unique Calendar 1 Day, Flow
Opened Email Unique Calendar week, Flow
Opened Email Unique Calendar month, Flow
The data for the unique metrics will be attributed to the first date of the week or the first date of the month (for the week and month time window).
Attributed Flow
Dimensions
Date
Attributed Flow
Metrics
Subscribed to List
Unsubscribed from List
Checkout Started
Placed Order
Placed Order Value
Viewed Product
Ordered Product
Message
Dimensions
Date
Send Time
Send Date
Message
Message Type
Metrics
Received Email
Marked Email as Spam
Opened Email
Bounced Email
Clicked Email
Unsubscribed
Dropped Email
When choosing Clicked Email Unique in the connect window, your get the following metrics:
Clicked Email Unique 1 Day, Message
Clicked Email Unique Calendar week, Message
Clicked Email Unique Calendar month, Message
When choosing Opened Email Unique in the connect window, your get the following metrics:
Opened Email Unique Calendar 1 Day, Message
Opened Email Unique Calendar week, Message
Opened Email Unique Calendar month, Message
The data for the unique metrics will be attributed to the first date of the week or the first date of the month (for the week and month time window).
Attributed Message
Dimensions
Date
Attributed message
Send Time
Send Date
Message Type
Metrics
Subscribed to List
Unsubscribed from List
Checkout Started
Placed Order
Placed Order Value
Viewed Product
Ordered Product
Filled Out Lead Ad
The Message and Attributed Message breakdowns include Campaigns and Flow messages, so if you are interested to see data by Campaign please select one of these breakdowns. To learn more about getting data by campaign, please read this article.
Dimensions that combine breakdowns
To make it possible to join the metrics from different report types such as message and attributed message or flow and attributed flow we have introduced the following fields:
Consolidated flow
Consolidated message