When connecting a new Klaviyo data source you have the option to choose between the following breakdowns:

  • No Breakdown
  • Flow
  • Attributed Flow
  • Message
  • Attributed Message

No Breakdown

Dimensions

Date

Metrics

Subscribed to List

Unsubscribed from List

Checkout Started

Placed Order

Placed Order Value

Viewed Product

Ordered Product

Flow

Dimensions

Date

Flow

Attributed Flow

Metrics

Received Email

Marked Email as Spam

Opened Email

Bounced Email

Clicked Email

Unsubscribed

Dropped Email

When choosing Clicked Email Unique in the connect window, your get the following metrics:

Clicked Email Unique 1 Day, Flow

Clicked Email Unique Calendar week, Flow

Clicked Email Unique Calendar month, Flow


When choosing Opened Email Unique in the connect window, your get the following metrics:

Opened Email Unique Calendar 1 Day, Flow

Opened Email Unique Calendar week, Flow

Opened Email Unique Calendar month, Flow

The data for the unique metrics will be attributed to the first date of the week or the first date of the month (for the week and month time window).


Attributed Flow

Dimensions

Date

Attributed Flow

Metrics

Subscribed to List

Unsubscribed from List

Checkout Started

Placed Order

Placed Order Value

Viewed Product

Ordered Product

Message

Dimensions

Date

Send Time

Send Date

Message

Message Type

Metrics

Received Email

Marked Email as Spam

Opened Email

Bounced Email

Clicked Email

Unsubscribed

Dropped Email

When choosing Clicked Email Unique in the connect window, your get the following metrics:

Clicked Email Unique 1 Day, Message

Clicked Email Unique Calendar week, Message

Clicked Email Unique Calendar month, Message

When choosing Opened Email Unique in the connect window, your get the following metrics:

Opened Email Unique Calendar 1 Day, Message

Opened Email Unique Calendar week, Message

Opened Email Unique Calendar month, Message

The data for the unique metrics will be attributed to the first date of the week or the first date of the month (for the week and month time window).

Attributed Message

Dimensions

Date

Attributed message

Send Time

Send Date

Message Type

Metrics

Subscribed to List

Unsubscribed from List

Checkout Started

Placed Order

Placed Order Value

Viewed Product

Ordered Product

Filled Out Lead Ad

The Message and Attributed Message breakdowns include Campaigns and Flow messages, so if you are interested to see data by Campaign please select one of these breakdowns. To learn more about getting data by campaign, please read this article.

Dimensions that combine breakdowns

To make it possible to join the metrics from different report types such as message and attributed message or flow and attributed flow we have introduced the following fields:

Consolidated flow

Consolidated message

Read more about this here

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