Skip to main content

Mailchimp: Dimensions and metrics

Dimensions and metrics available for Mailchimp in Funnel.

There are two different report types you can choose between when connecting the Mailchimp data source, Default and List Growth History. The latter will give you a summary of the month-by-month growth activity for all the lists.

​

The data you can get from the List Growth History report :

Dimensions

Month

​

List ID

​

List Name

​

Metrics

Subscribed
Total subscribed members on the list at the end of the month.

​

Unsubscribed

​

Newly unsubscribed members on the list for a specific month

​

Import

​

Opt-ins

​

Newly opted-in members on the list for a specific month

​

Reconfirm

​

Newly reconfirmed members on the list for a specific month

​

Cleaned

​

Newly cleaned (hard-bounced) members on the list for a specific month

​

Pending

​

Pending members on the list for a specific month

​

Deleted

​

Newly deleted members on the list for a specific month

​

The data you can get from the Default report :

Dimensions

Campaign ID

​

Campaign Name

​

Campaign Type

​

Click-tale Tracking

​

From Name

​

GA Tracking

​

List ID

​

List Name

​

Send time

​

Subject Line

​

Variate Child ID

​

Variate Child Name

​

Web ID

​

Metrics

Abuse Reports

​

Total number of abuse reports generated

​

Click Rate (total)

​

The total number of clicks divided by the total number of successful deliveries

​

Clicks

​

Total number of Mailchimp clicks

​

Clicks Unique

​

The total number of unique clicks for links across a campaign

​

Delivery Status

​

Emails Sent

​

Total number of emails send

​

Emails Canceled

​

Total number of emails canceled

​

Facebook Likes

​

Total number of Facebook likes

​

Facebook Unique Likes

​

Total number of unique Facebook likes

​

Forward Opens

​

How many times the forwarded campaign has been opened

​

Hard Bounces

​

Total number of hard bounced email addresses

​

Open Rate (total)

​

The total number of opens divided by the total number of successful deliveries

​

Opens Unique

​

The total number of unique opens

​

Recipient Likes

​

Number of recipients who liked the campaign on Facebook

​

Soft Bounces

​

Total number of soft bounced email addresses

​

Subscriber Clicks Unique

​

The total number of unique subscriber clicks for links across a campaign

​

Syntax Errors

​

Total number of addresses that were syntax-related bounces

​

Total Forwards

​

How many times the campaign has been forwarded

​

Total Opens

​

Total number of opens

​

Total Orders

​

The total orders for a campaign

​

Total Revenue

​

The total revenue for a campaign. Calculated as the sum of all order totals minus shipping and tax totals

​

Total Spent

​

The total spent for a campaign. Calculated as the sum of all order totals with no deductions

​

Unsubscribes

​

Total number of unsubscribed members

​

The data you can get from the Click Performance report :

Dimensions

Campaign ID

​

Campaign Name

​

Click URL

​

Click URL ID

​

Date

​

Metrics

URL Clicks

​

URL Clicks Unique

​

URL Click Percentage

​

URL Unique Click Percentage

​

Note that the Default report contains similar Click metrics. These metrics are grouped by Campaign and will therefore have different Unique values than this report, which is grouped by Click URL ID.

​

Also, please note that the Date dimension in the Click Performance report is the Campaign Send Date. It is not possible to attribute this report on Click Date.

Did this answer your question?