There are two different report types you can choose between when connecting the Mailchimp data source, Default and List Growth History. The latter will give you a summary of the month-by-month growth activity for all the lists.

The data you can get from the List Growth History report :

Dimensions

Month

List ID

List Name


Metrics

Subscribed
Total subscribed members on the list at the end of the month.

Unsubscribed

Newly unsubscribed members on the list for a specific month

The data you can get from the Default report :

Dimensions

Campaign ID

Campaign Name

Campaign Type

Clicktale Tracking

From Name

GA Tracking

List ID

List Name

Send time

Subject Line

Variate Child ID

Variate Child Name

Web ID

Metrics

Abuse Reports

Total number of abuse reports generated

Click Rate (total)

The total number of clicks divided by the total number of successful deliveries

Clicks

Total number of Mailchimp clicks

Clicks Unique

The total number of unique clicks for links across a campaign

Emails Sent

Total number of emails send

Facebook Likes

Total number of Facebook likes

Forward Opens

How many times the forwarded campaign has been opened

Hard Bounces

Total number of hard bounced email addresses

Open Rate (total)

The total number of opens divided by the total number of successful deliveries

Opens Unique

The total number of unique opens

Recipient Likes

Number of recipients who liked the campaign on Facebook

Soft Bounces

Total number of soft bounced email addresses

Subscriber Clicks Unique

The total number of unique subscriber clicks for links across a campaign

Syntax Errors

Total number of addresses that were syntax-related bounces

Total Forwards

How many times the campaign has been forwarded

Total Opens

Total number of opens

Total Orders

The total orders for a campaign

Total Revenue

The total revenue for a campaign. Calculated as the sum of all order totals minus shipping and tax totals

Total Spent

The total spent for a campaign. Calculated as the sum of all order totals with no deductions

Unsubscribes

Total number of unsubscribed members

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