Dimensions
Analytics campaign name – The Google Analytics campaign name (used for organizing within Google Analytics).
Base message ID – Internal message ID used for the campaign.
Base template ID – Template used to create the campaign.
Campaign name
Create date – Date the campaign was created.
Last sent date – Date the campaign was last sent.
Message Id
Modified date – Date the campaign was last modified.
Segment ID – Segment ID used for the campaign.
Send ID
Send date – Send date.
Sender email
Source – How the campaign was created.
Subject
Text
Type – Type of campaign.
Metrics
# Clicks – Total amount of distinct (unique) contacts that clicked a link for this campaign.
# Forwards – Total amount of distinct (unique) contacts that forwarded this campaign (via the %FORWARD2FRIEND% personalization link only).
# Hard bounces – Total number of hard bounces for this campaign.
# Link clicks – Total amount of distinct (unique) links clicked for this campaign.
# Opens – Total amount of distinct (unique) contacts that opened this campaign.
# Replies – Total number of distinct (unique) contacts that replied to this campaign.
# Sends – Total amount of contacts actually sent this campaign.
# Social shares – Total number of social shares conducted for this campaign.
# Soft bounces – Total number of soft bounces for this campaign.
# Unsubscribes – Total number of unsubscribes for this campaign.
Total amount sent – Total amount of contacts determined to receive this campaign.
Total forwards – Total amount of forwards for this campaign.
Total link clicks – Total amount of link clicks for this campaign (including multiple link clicks by the same contact).
Total opens – Total amount of opens for this campaign (including multiple opens by the same contact).
Total replies – Total number of replies for this campaign (including multiple replies by the same contact).
Track reads – Whether or not read/open tracking is enabled for this campaign.