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Consent Events

Tracks customer consent changes for marketing communications and data processing.

SFTP Export Date – The date when the data was exported via SFTP.
Event Type – The type of event (e.g., consent update).
Consent ID – A unique identifier for the consent event.
Contact ID – The unique identifier of the contact associated with the consent event.
Alias – A secondary identifier or alias for the contact.
Value – The new consent status (e.g., opt-in, opt-out).
Consent DateTime – The timestamp when the consent event occurred.
Source – The origin of the consent update (e.g., web form, CRM update).

Message Events

Logs the creation, scheduling, and sending of marketing messages.

SFTP Export Date – The date when the data was exported via SFTP.
Event Type – The type of event (e.g., message scheduled, sent).
Change Type – The type of change recorded (e.g., status update).
Message ID – A unique identifier for the message.
Message Name – The name of the message or campaign.
Subject – The subject line of the message.
Status – The current status of the message (e.g., sent, failed).
Scheduled DateTime – The timestamp when the message was scheduled to be sent.
Channel – The communication channel used (e.g., email, SMS, push notification).
Send List – The list of recipients targeted by the message.
Message Source – The system or workflow that generated the message.
Is Transactional – Indicates whether the message is transactional or promotional.
Sender Store ID – The unique identifier of the store sending the message.
Workflow ID – The identifier for the marketing workflow associated with the message.
Recipient Count – The total number of recipients who received the message.
Control Group Percent – The percentage of the audience withheld from the campaign for control group analysis.

Captures data on when and where recipients click on message links.

SFTP Export Date – The date when the data was exported via SFTP.
Event Type – The type of event (e.g., link clicked).
Change Type – The type of recorded change (e.g., first click, multiple clicks).
Click ID – A unique identifier for the click event.
Message ID – The ID of the message in which the link was clicked.
Delivery ID – The unique identifier of the message delivery.
Click DateTime – The timestamp of when the click occurred.
URL – The URL that was clicked by the recipient.

Logs when recipients open marketing messages.

SFTP Export Date – The date when the data was exported via SFTP.
Event Type – The type of event (e.g., email opened).
Change Type – The type of recorded change (e.g., first open, multiple opens).
Open ID – A unique identifier for the open event.
Message ID – The ID of the opened message.
Delivery ID – The unique identifier of the message delivery.
Open DateTime – The timestamp of when the message was opened.
User Agent – The device or browser used to open the message.

Records when a message is delivered to a recipient’s inbox.

Tracks changes and interactions related to customer profiles.

SFTP Export Date – The date when the data was exported via SFTP.
Event Type – The type of event (e.g., contact created, updated).
Contact ID – The unique identifier of the customer.
Country Code – The country code associated with the contact.
Purchase Amount Total – The total amount the contact has spent.
Purchase Frequency Total – The total number of purchases made by the contact.
Status SMS – The contact’s opt-in/opt-out status for SMS messages.
Status Email – The contact’s opt-in/opt-out status for emails.
Created In Store External ID – The unique ID of the store where the contact was created.
Registration Date – The date when the contact registered.

Logs purchase transactions linked to customer profiles.

SFTP Export Date – The date when the data was exported via SFTP.
Event Type – The type of event (e.g., purchase recorded).
Receipt ID – A unique identifier for the transaction receipt.
Contact ID – The customer ID associated with the purchase.
Store External ID – The ID of the store where the purchase occurred.
Receipt Number – The transaction receipt number.
Total Gross Amount – The total amount spent in the transaction before discounts and taxes.

Captures detailed data on purchased items.

SFTP Export Date – The date when the data was exported via SFTP.
Event Type – The type of event (e.g., item purchased).
Receipt Item ID – The unique identifier for the item on the receipt.
Receipt ID – The unique identifier for the related receipt.
Contact ID – The unique identifier of the customer.
Transaction DateTime – The timestamp when the transaction occurred.
Type – The type of item purchased (e.g., product, service).
SKU – The stock-keeping unit (SKU) of the item.
Article Number – The item’s article number.
Quantity – The number of units purchased.
Gross Paid Price – The total price paid for the item before taxes and discounts.