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App Category Rankings
Tracks app ranking within different categories in app stores.
Core Fields
Date – The reporting date for the ranking data.
Country – The country for which the ranking data is reported.
Language – The language setting of the app store.
Device – The device type (e.g., iPhone, iPad, Android).
App ID – The unique identifier of the app.
Category Name – The name of the category in which the app is ranked.
Category – The numeric or internal ID of the category.
Chart Type – The type of ranking chart (e.g., free, paid, top-grossing).
Rank – The app’s position within the category ranking.
Fetch Depth – The depth to which rankings were retrieved (e.g., top 200).
App Metrics
Tracks app performance based on user ratings and ASO score.
Core Fields
Date – The reporting date for the metric data.
Country – The country for which the metrics are reported.
Language – The language setting of the app store.
Device – The device type (e.g., iPhone, iPad, Android).
App ID – The unique identifier of the app.
Optional Metrics
Ratings (1-5 stars) – The overall app rating, segmented by star levels.
Daily Ratings (1-5 stars) – The number of ratings received per day, segmented by star levels.
App Power – A proprietary ASO score that evaluates the app’s visibility and ranking strength.
App Keyword Rankings
Tracks keyword performance in app store search results.
Core Fields
Date – The reporting date for keyword rankings.
Country – The country for which keyword rankings are tracked.
Language – The language setting of the app store.
Device – The device type (e.g., iPhone, iPad, Android).
App ID – The unique identifier of the app.
Keyword – The search term being tracked for ranking.
Optional Metrics
Rank – The app’s position in search results for the keyword.
Estimated Effective Installs – The estimated number of installs generated from keyword searches.
Current Keyword Metrics
Provides real-time keyword data for ASO analysis.
Core Fields
Date – The reporting date for keyword metrics.
Country – The country for which keyword data is tracked.
Language – The language setting of the app store.
Device – The device type (e.g., iPhone, iPad, Android).
Keyword – The search term being analyzed.
Optional Metrics
Volume – The estimated search volume for the keyword.
Keyword Metrics
Provides historical keyword performance insights for ASO.
Core Fields
Date – The reporting date for keyword performance.
Country – The country for which keyword data is tracked.
Language – The language setting of the app store.
Device – The device type (e.g., iPhone, iPad, Android).
Keyword – The search term being analyzed.
Optional Metrics
Volume – The estimated search volume for the keyword.
App Store Connect by Device
Provides device-specific performance data for apps via App Store Connect.
Core Fields
Date – The reporting date for the app performance metrics.
Country – The country for which performance data is tracked.
Device – The device type (e.g., iPhone, iPad).
App ID – The unique identifier of the app.
Optional Metrics
Unique Impressions – The number of unique users who viewed the app listing.
Unique Page Views – The number of unique users who visited the app’s store page.
First-time Downloads – The number of users downloading the app for the first time.
Redownloads – The number of users who previously installed the app and reinstalled it.
Total Downloads – The combined number of first-time downloads and redownloads.
In-app Purchases – The total number of purchases made within the app.
Sales – The total revenue generated, including in-app purchases and paid downloads.
Paying Users – The number of unique users who made purchases.
Sessions – The total number of times the app was opened.
Active Devices – The number of devices that used the app on a given day.
Rolling Active Devices – The number of devices that used the app in the last 30 days.