If your use case requires this data in Funnel, submit a data request.
Note: Custom connectors and data requests are available only in Business and Enterprise plans. See our Pricing page for more details.
Google Play Console - Store Performance
App ID – Unique identifier for the app in Google Play.
Channel – The acquisition source (organic, paid, etc.).
Country – The geographic location of the users.
Date – The reporting date for the data.
Visitors – Total number of unique users visiting the app's store listing.
Acquisition – Total number of users who installed the app after visiting the store listing.
Visitors New – Unique first-time visitors to the app's store listing.
Visitors Returning – Users who have visited the store listing before.
Acquisition New – First-time installers of the app.
Acquisition Returning – Users who had previously installed the app and reinstalled it.
App Store Connect
App ID – Unique identifier for the app in the App Store.
Country – The geographic location of the users.
Date – The reporting date for the data.
Channel (when grouped by channels) – The source of acquisition (organic, paid, etc.).
Device (when grouped by devices) – The type of device used (iPhone, iPad, etc.).
Units – Number of first-time app downloads (excluding re-downloads).
Installs – Total number of app installations, including redownloads.
Sales – Revenue generated from the app, including in-app purchases.
Sessions – Total number of times the app was opened by users.
Rolling Active Devices – The number of devices that used the app in the last 30 days.
Active Devices – The number of devices that used the app on a given day.
Paying Users – The number of users who made purchases in the app.
IAP (In-App Purchases) – Number of in-app purchases made by users.
Redownloads – Number of users who previously downloaded the app and downloaded it again.
Total Downloads – The total number of downloads, including first-time downloads and redownloads.
Impressions Total Unique – The number of unique users who saw the app in search results or other placements.
Page View Unique – The number of unique users who visited the app's product page.
Google Play Reports - Statistics
App ID – Unique identifier for the app in Google Play.
Country – The geographic location of the users.
Date – The reporting date for the data.
Device (always "android") – Specifies that the data is for Android devices.
Additional metrics based on selected properties:
For "units" property:
Daily Devices – The number of unique devices that installed the app.
Daily Users – The number of unique users who installed the app.
For "uninstalls" property:
Daily Users Uninstalls – The number of users who uninstalled the app.
For "sales" property:
Sales – The revenue generated from the app.
Currency (always "USD") – The currency for sales data.
For "subscriptions" property:
New Subscriptions – The number of new users who subscribed.
Active Subscriptions – The total number of active subscriptions.
Cancelled Subscriptions – The number of users who canceled their subscriptions.
How to request this custom connector
To request Apptweak Console data and other data that has not been covered here, submit a data request.