The dimensions and metrics available depend on the Report (Standard or Cohort) and Report Level you choose when setting up the source, and on which optional KPI groups (Revenue, Cost, Fraud, Uninstall/Reinstall) you include.
Dimensions
Always included
App name
Currency
Date
Tracker
The Report Level you select determines which tracker dimensions are included. Each level also includes the levels above it.
Network tracker
Campaign tracker
Ad group tracker
Creative tracker
Network
Available in the Standard report, depending on the selected Report Level.
Adgroup network
Adgroup network ID
Campaign network
Campaign ID network
Creative network
Creative network ID
Additional
Select any of these as Additional Dimensions when setting up the source. There is no limit on how many you can select.
Country
Device type
OS name
Partner
Region
Cohort
Period (Cohort report)
Days after install ([New] Cohorts report)
Weeks after install ([New] Cohorts report)
Months after install ([New] Cohorts report)
Metrics
Standard
Included in the Standard report.
Clicks
GDPR forgets
Impressions
Installs
Installs (SKAN)
Limit ad tracking installs
Limit ad tracking reattributions
Network installs
Reattributions
Sessions
Uninstalls and reinstalls
Available when you select Include Uninstall/Reinstall KPIs.
Reattribution reinstalls
Reinstalls
Uninstalls
Revenue
Available when you select Include Revenue KPIs.
Revenue
Revenue events
Cost
Available when you select Include Cost KPIs.
Click cost
Cost
eCPC
eCPI
eCPM
Impression cost
Install cost
Network cost
Network ECPI
Paid clicks
Paid impressions
Paid installs
Fraud
Available when you select Include Fraud KPIs.
Rejected install rate
Rejected installs
Rejected reattribution rate
Rejected reattributions
RI AIP (rejected installs, anonymous IP)
RI CJ (rejected installs, click injection)
RI DO (rejected installs, distribution outlier)
RI SDK SIG (rejected installs, invalid signature)
RI TME (rejected installs, too many engagements)
RR AIP (rejected reattributions, anonymous IP)
RR DO (rejected reattributions, distribution outlier)
RR TME (rejected reattributions, too many engagements)
Cohort
Available in the Cohort report.
Cohort revenue
Cohort size
Cohort time spent
Paying users
Retained users
Revenue
Revenue total
Custom events
Any custom events configured on your trackers are fetched as both event counters and event revenue. In the Cohort report, custom event metrics are also available per cohort period.