New features and enhancements
Source-level adstock and lag limits in Modeler (31 July)
You can now set source-level minimum and maximum limits for adstock (carryover) and lag in Modeler. Use them to encode how specific channels behave over time. For example, apply a longer carryover window for TV than for TikTok, or set a minimum lag of 2 days for direct mail.
The limits work with all model types, including Bayesian models such as ARBOL and parametric models such as FunnelTVP.
For parametric models, a histogram of the evaluated adstock and lag values across the experiment is shown in the UI. The histogram isn't shown for Bayesian models.
Configure the limits in the edges section of the model graph configuration.
Adobe Analytics 2.0 available on the Business plan (24 July)
You can now use the Adobe Analytics 2.0 connector on the Business plan.
This connector is available on Business and Enterprise plans.
Move to top and Move to bottom for dashboard cards (22 July)
You can now reposition a dashboard card with Move to top and Move to bottom in the card menu. The card moves to the first or last position in the layout without dragging.
This feature is available on all plans.
Scheduled tasks in Funnel AI (21 July)
You can now save a prompt in Funnel AI and run it automatically on a recurring schedule. Each run is a fresh session that uses your workspace data, and the result is saved to a chat you can reopen at any time.
Create a scheduled task in one of three ways:
Ask Funnel AI in a chat, for example "Run this analysis every Monday morning".
Use the
schedule-creatorskill.Go to the Scheduled jobs page and create a task there.
You can run tasks hourly, daily, on weekdays, weekly or on a custom schedule, in your chosen time zone. On the Scheduled jobs page, you can create, edit, pause and delete tasks, and view each task's run history.
This feature is available on all plans.
Reference spend on the Media Planner input form (16 July)
You can now see reference spend on the Media Planner input form. Reference spend is shown in total and per source and campaign, so you can compare planned budgets with a reference period on one screen.
Read Create a media plan for the full budgeting workflow.
Date format setting in Advanced Measurement (16 July)
You can now choose your preferred date format on the Settings page of Advanced Measurement. We recommend the YYYY-MM-DD format.
Table view for media plan results in Advanced Measurement (16 July)
You can now show media plan results as a table instead of cards. Select the table icon on the media plan results page to switch views.
Connect Funnel MCP from Funnel AI (14 July)
You can now connect Funnel MCP from Funnel AI > MCP using client cards instead of copying a server URL first.
ChatGPT opens the Funnel plugin in the ChatGPT plugin directory so you can sign in with OAuth. See Connect Funnel MCP to ChatGPT.
Claude Code and OpenAI Codex show a copy-ready terminal command for your region. For Claude Code setup, see Connect Funnel MCP to Claude Code.
Other MCP clients still provide the regional Server URL and OAuth Client ID when a client needs them.
This feature is available on all plans.
All tab in Exports (8 July)
The Export section now opens on a new All tab. It lists every export across all destination types, including conversion uploads, with each export's status, last run time and schedule. You no longer need to open each destination type separately to review your exports.
This feature is available on all plans.
Cost and clicks in the dimension data preview (8 July)
You can now preview Common cost and Common clicks in the data preview for dimensions. Previously, the preview showed row count only.
The default preview period is now Last 7 days instead of Yesterday, so previews better represent your data.
This feature is available on all plans.
Funnel listed in the ChatGPT plugin directory (7 July)
You can now add Funnel MCP from the ChatGPT plugin directory using OAuth sign-in.
Find Funnel in the plugin directory, select Install plugin, and complete the Funnel sign-in flow. See Connect Funnel MCP to ChatGPT.
This feature is available on all plans.
Redesigned sidebar navigation (7 July)
We regrouped the Funnel sidebar so that related tools sit together and the top level stays short. The main changes:
Funnel AI (previously Data Chat) becomes a dedicated space near the start of the sidebar.
Insights moves from the top level into Report (for workspaces on a measurement plan).
Plan items (Budgets & targets, Conventions, Media plans) move into Data under Plan & govern, alongside the new Campaign mapper.
Budgets is now Budgets & targets.
Activate is now Conversion uploads, a destination type in Export, rather than a top-level item.
Workspace Settings now lives under More.
Read Navigating your Funnel interface for a full tour of the updated navigation.
This feature is available on all plans.
Easier-to-read rules on field detail pages (2 July)
Rules on the details page of a dimension or metric now use the same readable layout as edit mode, so you don't need to enter edit mode to read a definition.
Hover over a field to see its description, data type and when it was last updated.
Rules have more space between them.
AND and OR labels are aligned more clearly when several conditions are stacked.
Typing in a rule on a large dimension is also faster now.
This feature is available on all plans.
Spend vs Blended Metrics chart (1 July)
You can now use the Spend vs Blended Metrics chart to plot total spend alongside blended CPA and ROAS over time.
See how efficiency changes as spend goes up or down.
The chart uses blended figures, not attributed or modeled estimates.
Check whether CPA falls or ROAS rises as you optimize your campaigns.
This feature is available on all plans.
Updates on dimensions and metrics
Facebook Ads: New dimensions (31 July)
You can now get the following dimensions from the Facebook Ads connector:
Ad Labels
Ad Set Labels
They show the labels you assign to ads and ad sets in Meta Ads Manager.
Read the Facebook Ads: Dimensions and metrics article to view the complete list of dimensions and metrics you can get from the connector.
Google Ads: New reports (30 July)
You can now get two new criteria-level reports from the Google Ads connector:
DSA Criteria Performance Report: performance data for Dynamic Search Ads criteria.
PLA Criteria Performance Report: performance data for Product Listing Ads criteria.
Note: These reports aren't enabled by default. Contact Funnel support to enable them for your workspace.
Google Ads: New metrics in the Video Performance Report (28 July)
You can now get two new video watch time metrics in the Video Performance Report from the Google Ads connector, at campaign, ad group and ad level:
metrics.video_watch_time_duration_millis
metrics.average_video_watch_time_duration_millis
Backfill your data sources to get historical data.
Note: If your source includes the Search Visibility optional field, these metrics return 0 or empty values. Remove Search Visibility from the source configuration, then run a backfill. Read Optional: "Search Visibility" in Google Ads to learn more.
Amazon Selling Partner: New reports (27 July)
You can now get two new reports from the Amazon Selling Partner connector:
FBA Storage Fees Report: estimated monthly inventory storage fees per ASIN across Amazon fulfillment centers. Each record's date is the first day of its month, and only completed months are included.
FBA Manage Inventory Health Report: a snapshot dataset of your inventory health.
See Amazon's FBA report type documentation for the fields in each report.
Note: The FBA Storage Fees Report isn't enabled by default. Contact Funnel support to enable it for your workspace.
Search Ads 360: New dimensions (24 July)
You can now get the following dimensions in the Campaign, Ad Group and Keyword reports from the Search Ads 360 connector:
Accessible Bidding Strategy
Accessible Bidding Strategy ID
Accessible Bidding Strategy Type
Use these fields for portfolio bid strategies owned by a parent manager account. In that case, the existing Bidding Strategy and Bidding Strategy ID fields are empty.
Note: If the fields don't appear for an existing source, refresh the source metadata.
Read the What data can I get from the New Search Ads 360 connector? article to view the complete list of dimensions and metrics available from the connector.
Search Ads 360: New report (23 July)
You can now get the Shopping Performance - Conversion Actions report from the Search Ads 360 connector. It extends the Shopping Performance Report so you can break down shopping performance by conversion action.
New dimensions:
Conversion Action Name
Conversion Action Category
New metrics:
Client Account Conversions
Client Account Conversions Value
All Conversions
All Conversions Value
Conversions
All Conversions by Conversion Date
All Conversions Value by Conversion Date
Read the What data can I get from the New Search Ads 360 connector? article to view the complete list of dimensions and metrics available from the connector.
TikTok: New levels in the Extended Metadata report (23 July)
You can now choose the Image and Video levels in the TikTok Extended Metadata report, in addition to Campaign and Ad.
Read the TikTok: Dimensions and metrics article to view the complete list of dimensions and metrics you can get from the connector.
Pinterest: New metrics (22 July)
You can now get the following metrics in the Pin Promotion Report from the Pinterest connector:
Earned average video play time (seconds)
Paid average video play time (seconds)
Total average video play time (seconds)
Note: These metrics are averages, so they're non-aggregatable. Read What are non-aggregatable metrics? to learn more.
Read the Pinterest: Dimensions and metrics article to view the complete list of dimensions and metrics available from the connector.
Facebook Ads: Incremental attribution (21 July)
You can now use Meta's incremental attribution model in the Facebook Ads connector. Select Incremental (all conversions) for the Incremental Attribution Window when you configure a data source. It works with both Use Attribution Setting and Use Attribution Windows, and applies to all conversion and action metrics in the report.
Note:
Incremental data is only returned for ad accounts that have run a Meta Conversion Lift study.
To get the underlying lift study datasets, submit a data request to Funnel support.
Facebook Ads: New dimension (21 July)
You can now get the Campaign Labels dimension from the Facebook Ads connector. It returns a comma-separated list of the ad labels on a campaign, so you can group campaigns in your reports.
Read the Facebook Ads: Dimensions and metrics article to view the complete list of dimensions and metrics you can get from the connector.
Partnerize Partner: New dimensions (21 July)
You can now get the following optional dimensions in the Actions and Performance by Partner Report from the Partnerize Partner connector:
Partner Group Names
Partner Group IDs
Select them when you configure the report. Values are comma-separated.
Read the Partnerize Partner: Dimensions and metrics article to view the complete list of dimensions and metrics available from the connector.
Amazon Selling Partner: New inventory reports (15 July)
You can now get two new snapshot reports from the Amazon Selling Partner connector:
FBA Fulfilled Inventory Report
FBA Manage Inventory Report
Both reports include all fields Amazon provides for these report types.
Microsoft Advertising: New report (15 July)
You can now get the Change History Report from the Microsoft Advertising connector. It shows a history of changes to campaigns, ad groups, ads and keywords.
Note: This report isn't enabled by default. Contact Funnel support to enable it for your workspace.
Microsoft Advertising: New video metrics (10 July)
You can now get the following video metrics from the Microsoft Advertising connector:
VideoViews: total video views.
VideoViewsAt25Percent: views where at least 25% of the video was watched.
VideoViewsAt50Percent: views where at least 50% of the video was watched.
VideoViewsAt75Percent: views where at least 75% of the video was watched.
CompletedVideoViews: views where the whole video was watched.
TotalWatchTimeInMS: total watch time, in milliseconds.
Backfill your data sources to get historical data. The metrics only have values for accounts that run video campaigns.
Read the Microsoft Advertising: Dimensions and metrics article to view the complete list of dimensions and metrics you can get from the connector.
Amazon Selling Partner: New reports (7 July)
You can now get two new reports from the Amazon Selling Partner connector:
All Listings Report: all fields Amazon provides for this report. The Open Date field maps to the Date dimension in Funnel.
Financial Events Report: all financial event types across all marketplaces in one data source, with one row per currency amount.
Note: The Financial Events Report is an experimental feature. To use it, turn on the toggle under Experimental Features in your data source settings.
Adform: Cost and fee metrics are now opt-in (3 July)
Ten RTB/DMP cost and fee metrics in the Adform connector are now opt-in. They were previously included by default, which disrupted data for accounts not licensed for them.
To use them, select the metrics you need under Additional metrics when you configure a Line Item, Banner or Media Banner source.
Note: Only select metrics your Adform account is licensed for. Requesting an unlicensed metric can affect data collection for the whole source.
Read the Adform: Dimensions and metrics article for the full list of available dimensions and metrics.
Microsoft Advertising: New dimensions (2 July)
You can now get the following optional dimensions from the Microsoft Advertising connector:
Goal Conversion Window (Minutes): the click-through attribution window on a conversion goal.
Goal View-Through Conversion Window (Minutes): the view-through attribution window on a conversion goal.
Ad Editorial Status: the ad's editorial review status, for example Active or Disapproved.
Tracking URL Template (Campaign / Ad Group / Ad): the tracking template at each level of the campaign hierarchy.
Note: These dimensions aren't enabled by default. Contact Funnel support to enable them for your workspace.
Read the Microsoft Advertising: Dimensions and metrics article to view the complete list of dimensions and metrics available from the connector.
Beta features
You can explore the following beta features for a limited period, at no additional cost, and share your feedback. However, the pricing may change when a feature is released for general availability.
Search Ads 360: Target CPA metrics (24 July)
You can now get the following metrics from the Search Ads 360 connector, at campaign and bidding strategy level:
Target CPA
Maximize Conversions Target CPA
They're under Additional attributes in the source configuration, next to Target ROAS.
Note:
Contact Funnel support to enable these metrics for your workspace.
After they're enabled, select Target CPA under Additional attributes and backfill the source to get historical data.
Google Ads: Asset Type Performance report (22 July)
You can now get the Asset Type Performance report from the Google Ads connector. It reports impressions, clicks, cost and conversions by asset type and date, including asset types missing from the Asset report, such as Lead Form, Call, Price and Promotion.
To use it, select Asset Type Performance as the Report Type when you connect or edit a Google Ads source.
Note:
Contact Funnel support to enable this report for your workspace.
The report doesn't break conversions down by conversion action.
Creative Reporting and Creative Exports (6 July)
You can now bring ad creative images into your reporting and storage:
Creative Reporting shows original ad creative images next to performance data in Dashboards. Turn on the Creative assets toggle in your workspace settings.
Creative Exports exports original creative images and metadata, such as platform, ad ID and campaign, to AWS S3, Azure Blob Storage or Google Cloud Storage. Your creatives are kept even when ads are paused or ad accounts are disconnected. Turn on the Exports of images toggle.
Both support Facebook Ads, Google Ads, TikTok, LinkedIn, Pinterest, The Trade Desk, Microsoft Advertising, Reddit, X and Snapchat.
Read Get started with Creative Reporting and Get started with Creative Exports for setup instructions.
Upcoming third-party platform changes
Adobe Analytics: Analytics 1.4 API sunset (31 August)
Adobe is retiring the Analytics 1.4 API on 31 August 2026. After this date, Adobe Analytics 1.4 data sources in Funnel stop receiving new data. Historical data collected before the sunset remains in Funnel.
Adobe Analytics 1.4 and Adobe Analytics 2.0 are separate connectors in Funnel. There is no in-place upgrade, and reconnecting a 1.4 data source doesn't migrate it. To keep receiving data, create new data sources with the Adobe Analytics 2.0 connector before 31 August 2026.
Note:
Read more about Adobe's Analytics 1.4 API end-of-life FAQ.
Don't delete existing 1.4 data sources to keep historical data.
See Adobe Analytics: Connection guide to set up Adobe Analytics 2.0, and Adobe Analytics 2.0: Dimensions and metrics for the full list of available fields.