New features and enhancements
PostgreSQL export destination (20 May)
You can now export Funnel data to a self-managed PostgreSQL database. PostgreSQL is available as a beta destination.
Plan availability: Available on request (beta). Contact your Funnel representative to enable the destination.
Scheduled exports for data sources (20 May)
You can now schedule recurring exports of your data source inventory for data warehouse and storage export destinations.
Choose which fields to include from the Data Sources page during setup.
Export data sources from the current workspace or from all workspaces in the subscription when the subscription owner enables that option.
Plan availability: All plans. Contact your Funnel representative to enable the feature.
Funnel MCP Server (19 May)
You can now bring your Funnel data into the AI products you already use through the Funnel MCP Server. You can connect it as a custom connector Claude, ChatGPT, Cursor, Gemini, Perplexity, Lovable and Copilot.
Read the Quick start guide: Using Funnel MCP article for setup instructions.
Note: The Funnel MCP Server is awaiting approval and listing in the official Claude and ChatGPT marketplaces.
Plan availability: All plans
Funnel Digital Measurement: Proof of Value with Google Analytics 4 Data-Driven Attribution (12 May)
You can now run a Proof of Value analysis for Funnel Digital Measurement using Google Analytics 4 Data-Driven Attribution (GA4 DDA) data. Event-level GA4 data through BigQuery is no longer required.
After your marketing mix modeling (MMM) data is mapped and your exports are configured in Data Hub, an MMM model can be available in Data Hub in under 48 hours.
Note: Preparing the data for MMM still involves configuration work and can take a week or two.
Plan availability: All plans with Funnel Digital Measurement
OpenAI Ads connector (8 May)
You can now connect to OpenAI Ads and bring campaign, ad group and ad-level insights into Funnel.
Plan availability: All plans
Updates on dimensions and metrics
Spotify Ads Manager: New dimensions (19 May)
You can now get the following dimensions and remote attributes for all Spotify Ads Manager data sources:
Ad account name
Ad account ID
Business name
Business ID
These dimensions reflect the Spotify account hierarchy: a Business contains Ad accounts.
Read the What data can I get from Spotify Ad Studio? article to view the complete list of dimensions and metrics you can get from the connector.
TikTok: New report, metrics and deprecated dimension (13 May)
You can now use a new Custom Events report that breaks down data by custom event type with proper grain separation. The new report has full dimension parity with the Basic report, including campaign, ad group, and ad metadata, plus Smart+ resolution.
The following metrics are available in the Custom Events report:
Custom events (app)
Custom event value (app)
Cost per custom event (app)
Value per custom event (app)
Custom events (website)
Custom event value (website)
Cost per custom event (website)
Value per custom event (website)
You can now get the following 8 website value metrics in the Basic report:
Add to wishlist value (website)
Registration value (website)
Search value (website)
Payment info value (website)
Form submission value (website)
Button click value (website)
Contact value (website)
Download value (website)
The following 2 app value metrics are now available in the Basic report and the Smart+ Creative report (previously available only in Creative Basic):
Subscribe value (app)
Checkout value (app)
Note: The Custom Event Type optional dimension on the Basic report is now deprecated. Use the new Custom Events report instead.
Read the TikTok: Dimensions and metrics article to view the complete list of dimensions and metrics you can get from the connector.
Facebook Ads: New breakdown (12 May)
You can now select Comscore Market as a breakdown level when you configure a Facebook Ads data source. Comscore Markets is a set of US ZIP-code-based local market definitions used in linear television and digital media.
Read the What data can I get from Facebook Ads? article to view the complete list of dimensions and metrics you can get from the connector.