Note: Adtriba Sphere is a legacy feature that we continue to support but no longer sell. The latest version of this feature is available as Funnel Measurement.
If you are already using Funnel Measurement, find more information here. To upgrade, contact us.
The "Is Organic" indicator column categorizes traffic sources in your dataset.
What does "Is Organic" indicate?
The "Is Organic" indicator shows whether a row in your data comes from an organic source. Organic sources include direct traffic and organic search (non-paid visits from search engines). This indicator is used to derive the level 1 target columns.
Considerations
Using the indicator for level 1 target columns: This indicator derives the level 1 target columns in your dataset.
Number of unique sources: Limit unique sources marked with "is organic" == True to 3-4.
More organic sources: If you need more than the recommended number of organic sources, contact the Data Science (DS) team. They will assess your case and provide guidance.
Contact support if you need help implementing the "Is Organic" indicator.