Note: Adtriba Sphere is a legacy feature that we continue to support but no longer sell. The latest version of this feature is available as Funnel Measurement.
If you are already using Funnel Measurement, find more information here. To upgrade, contact us.
Why set up the Adtriba Sphere Source dimension?
The model needs to understand your marketing strategies: brand vs. non-brand, retargeting vs. prospecting, and upper-funnel vs. lower-funnel.
Define these strategies in Funnel with dimensions based on your naming convention in each data source.
See the example below for a common rule set for Google Ads:
In the example above, you can distinguish strategies by Campaign Type or data source name. For other platforms this may differ, as shown below:
Note:
Choose either retargeting and prospecting OR lower-funnel and upper-funnel as strategy names. Do not mix strategy names from source to source or within a source.
Avoid (no value). Use the data connector name as a fallback when your rules do not resolve. See the example below:
