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Accounts Report Fields
Account ID – A unique identifier assigned to an account within WhatConverts.
Account Name – The name associated with the account.
Date Created – The date the account was created in the system.
Leads Report Fields
Core Fields
Account ID – The unique identifier for the account linked to the lead.
Profile ID – A unique identifier assigned to a profile.
Profile – The profile associated with the lead, typically representing different tracking setups.
GCLID – Google Click ID, used to track leads generated from Google Ads.
Lead ID – A unique identifier for each lead captured in the system.
Lead Type – The type of lead, such as form submission, phone call, or chat.
Quotable – Indicates if the lead is quotable or can be used for further sales processes.
Account – The account linked to the lead.
Notes – Any additional comments or internal notes about the lead.
Spotted Keywords – Keywords detected in the lead’s interactions that may indicate intent.
Call Status – The current status of a call-based lead (e.g., answered, missed).
Caller Name – The name of the caller if available.
Lead Status – The classification of the lead (e.g., new, qualified, lost).
Date Created – The date the lead was first recorded.
Lead State – The current state of the lead in the sales funnel.
Spam – Indicates if the lead was marked as spam.
Duplicate – Identifies if the lead is a duplicate entry.
Lead Source – The origin of the lead, such as organic search, paid ads, or direct visit.
Lead Medium – The type of channel that generated the lead (e.g., CPC, referral, email).
Lead Campaign – The specific campaign responsible for generating the lead.
Lead Content – The content variation or ad copy that contributed to the lead.
Lead Keyword – The keyword that triggered the lead acquisition.
IP Address – The IP address of the lead source.
Contact Name – The name of the person submitting the lead.
Contact Company Name – The company associated with the lead.
Contact Email Address – The email address of the lead contact.
Contact Phone Number – The phone number of the lead contact.
Email Address – The primary email associated with the lead.
Phone Number – The primary phone number associated with the lead.
User ID – A unique identifier for the user interacting with the site.
Google Analytics Client ID – The unique identifier assigned to a user by Google Analytics.
Lead URL – The URL where the lead was captured.
Landing URL – The page the lead first visited on the website.
Operating System – The operating system used by the lead’s device.
Browser – The web browser used by the lead.
Device Type – The type of device used (e.g., desktop, mobile, tablet).
Device Make – The manufacturer of the device (e.g., Apple, Samsung).
Phone Name – The specific phone model used (if applicable).
Tracking Number – The dynamic phone number assigned for tracking purposes.
Destination Number – The business phone number that received the call.
Caller Number – The phone number of the lead making the call.
Call Duration – The total duration of the call in minutes.
Call Duration Seconds – The total duration of the call in seconds.
Caller City – The city from which the call originated.
Caller ZIP – The ZIP code of the caller.
Caller State – The state from which the caller is calling.
Caller Country – The country from which the call was made.
Answer Status – Indicates if the call was answered, missed, or went to voicemail.
Call Status – The current status of the call in the system.
Line Type – The type of phone line used (e.g., mobile, landline).
Recording – A link to the recorded call (if enabled).
Play Recording – A button or link to play the call recording.
Call Transcription – A text-based transcript of the recorded call (if available).
Sender Name – The name of the email sender for email-based leads.
Email Subject – The subject line of the email received from the lead.
Email Message – The full message received from the lead via email.
Customer Journey – A detailed view of the customer’s interactions before converting.
Lead Score – A numerical score assigned to the lead based on engagement and quality.
Quote Value – The estimated value of a quote given to the lead.
Sales Value – The total sales revenue attributed to the lead.
Additional Fields
These are custom fields that businesses may use to track specific information:
Email – The email address submitted by the lead.
First Name – The first name of the lead.
Last Name – The last name of the lead.
Glass – A custom field, possibly related to a product category.
Message – A message left by the lead.
Phone – The phone number provided by the lead.
ZIP / Postal Code – The postal code of the lead.
Menu – A custom field, possibly related to product/service selection.
Doors – A custom field, possibly indicating a lead's interest in doors.
Showers & Baths – A custom field, possibly tracking leads for showers and baths.
Mapped Fields
These are fields that can be mapped from external data sources or CRM systems:
Sales Person – The salesperson assigned to the lead.
Fleet No. – A unique identifier for fleet-related services.
Company Name – The name of the company associated with the lead.
Contact Name – The name of the contact person in the company.
Email – The email address of the lead contact.
Phone Number – The phone number of the lead contact.
Sale Status – The current status of the sale (e.g., pending, closed, lost).