If your use case requires this data in Funnel, you can request it as a Custom Connector.
Custom Connectors and the Custom Connector Request feature are available in the following plans: Business and Enterprise. See our Pricing page for more details.
Core Fields (Always Present)
Date: The specific date associated with the data entry, typically representing the date of user acquisition or the occurrence of an event.
App ID: A unique identifier assigned to the application within the AppsFlyer platform.
App Name: The name of the application as registered in the AppsFlyer system.
Currency (always "USD"): The monetary unit used for all financial metrics in the report, set to U.S. Dollars (USD) by default.
Cost/User Fields (Optional)
ECPI (Effective Cost Per Install): The average cost incurred to acquire a single user who installs the app, calculated by dividing the total cost by the number of installs.
Cost: The total expenditure associated with acquiring users or running campaigns during the specified period.
Users: The number of unique users acquired or interacting with the app during the specified period.
Grouping Fields (Optional)
Ad: The specific advertisement or creative that was displayed to users.
Ad ID: A unique identifier assigned to each advertisement or creative.
Campaign: The name of the marketing campaign associated with user acquisition or engagement.
Campaign ID: A unique identifier assigned to each marketing campaign.
Channel: The distribution or marketing channel through which users were acquired (e.g., social media, email, search engine).
Media Source: The specific source or publisher delivering the traffic, such as an ad network or partner.
Sub Param 1: A customizable parameter used to pass additional information related to the campaign or user acquisition.
Keywords: The specific terms or phrases targeted in search campaigns that led to user acquisition.
Agency: The advertising agency responsible for managing the campaign or user acquisition efforts.
Conversion Type: The category of user action that qualifies as a conversion, such as install, purchase, or sign-up.
Site ID: An identifier representing the specific site or publisher where the advertisement was displayed.
Attributed Touch Type: The type of user interaction that led to the attribution, such as a click or impression.
Adset: A group of ads sharing settings related to targeting, budgeting, and scheduling within a campaign.
Adset ID: A unique identifier assigned to each ad set.
Country: The geographical location (country) of the users.
KPI Fields (Based on Selected Periods)
For each period, the following Key Performance Indicators (KPIs) are available:
Revenue KPIs
Revenue Sum: The total revenue generated during the specified period.
Revenue Count: The number of revenue-generating events or transactions during the specified period.
Sessions KPIs
Sessions Count: The total number of sessions initiated by users during the specified period.
Sessions Unique Users: The number of unique users who initiated sessions during the specified period.
Uninstalls KPIs
Uninstalls Count: The total number of users who uninstalled the app during the specified period.
Event KPIs (Based on Selected Periods and Event Names)
For each custom event and period combination:
{Event Name} Count: The total number of occurrences of the specified event during the selected period.
{Event Name} Sum: The aggregate value associated with the specified event during the selected period (e.g., total purchase amount).
{Event Name} Unique Users: The number of unique users who performed the specified event during the selected period.
How to Request this Custom Connector
To request Appsflyer Cohorts data, submit a Custom Connector Request (see link here for instructions).