If your use case requires this data in Funnel, you can request it as a Custom Connector.
Custom Connectors and the Custom Connector Request feature are available in the following plans: Business and Enterprise. See our Pricing page for more details.
Common Fields for All Report Types
Dimensions:
Date: The specific day the data corresponds to.
Campaign Name: The name assigned to a marketing campaign.
Status: The current state of the campaign (e.g., active, paused).
Currency: The monetary unit used; always "USD" in this context.
Breakdowns:
CRM Buckets: Customer Relationship Management categories used to segment customers.
FB: Ulta Breakdown: Specific segmentation related to Facebook campaigns targeting Ulta.
Market - OA: Market segmentation as defined by Organizational Analysis.
Platform (Northbeam): The advertising platform or channel as categorized by Northbeam (e.g., Google Ads, Facebook Ads).
Category (Northbeam): The classification of marketing efforts (e.g., Paid - Prospecting, Organic) as defined by Northbeam.
Product Type - OA: Product categorization as per Organizational Analysis.
Common Metrics:
Basic Metrics:
Impressions: The number of times ads were displayed.
New Visits: The count of first-time visitors to the website.
Visits: The total number of website visits.
Transaction Metrics:
Transactions (1st Time): The number of purchases made by new customers.
Transactions (Returning): The number of purchases made by returning customers.
Transactions: The total number of purchases.
Revenue Metrics:
Attributed Revenue: Revenue attributed to marketing touchpoints within a specified attribution window.
Attributed Revenue (1st Time): Revenue from new customers attributed to marketing touchpoints.
Attributed Revenue (Returning): Revenue from returning customers attributed to marketing touchpoints.
Spend: Total advertising expenditure.
Performance Metrics:
Email Signup Rate: The percentage of visitors who signed up for emails.
FB ROAS (7D Click, 1D View): Return on Ad Spend for Facebook, considering a 7-day click and 1-day view attribution window.
Various LTV metrics (ROAS, CAC, Revenue, etc.): Metrics related to Customer Lifetime Value, including Return on Ad Spend, Customer Acquisition Cost, and Revenue.
AOV (Average Order Value) metrics: The average value of orders placed.
CAC (Customer Acquisition Cost) metrics: The cost associated with acquiring a new customer.
Ad Report Specific Fields
Additional Dimensions:
Adset Name: The name of the ad set within a campaign.
Ad Name: The specific name of the advertisement.
Additional Metrics:
FB Link Clicks Default: The number of default link clicks recorded by Facebook.
TikTok Clicks: The number of clicks recorded on TikTok ads.
Google Clicks: The number of clicks recorded on Google ads.
Pinterest Pin Clicks: The number of clicks on Pinterest pins.
Order Discounts (1st time): Discounts applied to orders from new customers.
Order Discounts (Returning): Discounts applied to orders from returning customers.
Shipping Cost (1st time): Shipping costs for orders from new customers.
Shipping Cost (Returning): Shipping costs for orders from returning customers.
Campaign Report Specific Fields
Additional Metrics:
Revenue: Total revenue generated from all customers.
Revenue (1st Time): Revenue generated from new customers.
Revenue (Returning): Revenue generated from returning customers.
CTR (Click-Through Rate): The ratio of users who clicked on an ad to the number of total users who viewed the ad.
ECR (Ecommerce Conversion Rate): The percentage of visits that resulted in a purchase.
Percent New Visits: The percentage of visits from new visitors.
CPM (Cost Per Mille): The cost per 1,000 impressions.
eCPC (Effective Cost Per Click): The average cost per click, calculated as Spend divided by Visits.
eCPNV (Effective Cost Per New Visit): The average cost per new visit, calculated as Spend divided by New Visits.
Forecasted ROAS (30d, 60d, 90d): Projected Return on Ad Spend over 30, 60, and 90-day periods.
Note: All monetary metrics are in USD, and many metrics have variations for first-time and returning customers, as well as LTV (Lifetime Value) versions.
How to Request this Custom Connector
To request Northbeam data, submit a Custom Connector Request (see link here for instructions).
If you are interested in Northbeam data that hasn't been covered here, we would like to encourage you to connect with our Integration Engineering team by submitting a Custom Connector Request. They will be more than happy to explore the potential of obtaining additional data.