If your use case requires this data in Funnel, you can request it as a Custom Connector.
Custom Connectors and the Custom Connector Request feature are available in the following plans: Business and Enterprise. See our Pricing page for more details.
Core Report
Dimensions:
Ad Unit ID: Unique identifier for the ad placement on your site or app.
Ad Unit Name: Descriptive name assigned to the ad unit for easy identification.
Advertiser ID: Unique identifier for the advertiser associated with the ad.
Advertiser Name: Name of the company or individual advertising.
Creative ID: Unique identifier for the specific ad creative.
Creative Name: Descriptive name of the ad creative.
Creative Size Delivered: Dimensions (e.g., 300x250) of the delivered ad creative.
Currency: Monetary unit used for financial metrics (e.g., USD, EUR).
Date: Specific day the data pertains to.
Line Item Cost Type: Pricing model for the line item (e.g., CPM, CPC).
Line Item Creative End Date: Scheduled end date for the creative's run within the line item.
Line Item Creative Start Date: Scheduled start date for the creative's run within the line item.
Line Item End Date Time: Exact date and time when the line item is set to end.
Line Item ID: Unique identifier for the line item.
Line Item Name: Descriptive name of the line item.
Line Item Start Date Time: Exact date and time when the line item is set to begin.
Order End Date Time: Exact date and time when the order is set to end.
Order ID: Unique identifier for the order.
Order Name: Descriptive name of the order.
Order Start Date Time: Exact date and time when the order is set to begin.
Metrics:
Ad Server Impressions: Number of times an ad was fetched and displayed by the ad server.
Ad Server Clicks: Number of clicks recorded by the ad server on the ads.
Total Line Item Level Impressions: Total impressions served for a specific line item.
Total Line Item Level Clicks: Total clicks received for a specific line item.
Total Active View Viewable Impressions: Number of impressions that were considered viewable based on Active View metrics.
Order Lifetime Impressions: Cumulative impressions served over the lifetime of the order.
Order Lifetime Clicks: Cumulative clicks received over the lifetime of the order.
Line Item Lifetime Impressions: Cumulative impressions served over the lifetime of the line item.
Line Item Lifetime Clicks: Cumulative clicks received over the lifetime of the line item.
Monetary Metrics:
Ad Server CPM and CPC Revenue: Revenue generated from Cost Per Mille (CPM) and Cost Per Click (CPC) campaigns served by the ad server.
Ad Server Without CPD Average eCPM: Average effective Cost Per Mille for ad server-delivered ads, excluding Cost Per Day (CPD) campaigns.
Ad Server With CPD Average eCPM: Average effective Cost Per Mille for ad server-delivered ads, including CPD campaigns.
Total Line Item Level CPM and CPC Revenue: Total revenue from CPM and CPC campaigns at the line item level.
Expanded Report
This report includes all fields from the Core Report, plus the following additional fields:
Additional Dimensions:
Creative Size: Dimensions of the ad creative (e.g., 728x90).
Creative Type: Format of the ad creative (e.g., image, video).
Device Category ID: Unique identifier for the category of device (e.g., mobile, desktop).
Device Category Name: Name of the device category.
Line Item Type: Classification of the line item (e.g., standard, sponsorship).
Placement ID: Unique identifier for the ad placement.
Placement Name: Descriptive name of the ad placement.
Programmatic Channel ID: Unique identifier for the programmatic sales channel.
Programmatic Channel Name: Name of the programmatic sales channel.
Additional Metrics:
Ad Server Active View Eligible Impressions: Impressions eligible for Active View measurement.
Ad Server Active View Viewable Impressions: Impressions deemed viewable according to Active View standards.
Video Viewership Start: Count of video ad impressions where playback started.
Video Viewership First Quartile: Number of video ads that played through the first 25%.
Video Viewership Midpoint: Number of video ads that played through 50%.
Video Viewership Third Quartile: Number of video ads that played through 75%.
Video Viewership Complete: Number of video ads that played to completion.
**Video Viewership Total
How to Request this Custom Connector
To request Google Ad Manager data, submit a Custom Connector Request (see link here for instructions).
If you are interested in Google Ad Manager data that hasn't been covered here, we would like to encourage you to connect with our Integration Engineering team by submitting a Custom Connector Request. They will be more than happy to explore the potential of obtaining additional data.