If your use case requires this data in Funnel, you can request it as a custom connector.
Custom connectors and data requests are available only in Business and Enterprise plans.
Core Report
Dimensions
Ad Unit ID: Unique identifier for the ad placement on your site or app.
Ad Unit Name: Descriptive name assigned to the ad unit for easy identification.
Advertiser ID: Unique identifier for the advertiser associated with the ad.
Advertiser Name: Name of the company or individual advertising.
Creative ID: Unique identifier for the specific ad creative.
Creative Name: Descriptive name of the ad creative.
Creative Size Delivered: Dimensions (for example, 300x250) of the delivered ad creative.
Currency: Monetary unit used for financial metrics (for example, USD, EUR).
Date: Specific day the data pertains to.
Line Item Cost Type: Pricing model for the line item (for example, CPM, CPC).
Line Item Creative End Date: Scheduled end date for the creative's run within the line item.
Line Item Creative Start Date: Scheduled start date for the creative's run within the line item.
Line Item End Date Time: Exact date and time when the line item is set to end.
Line Item ID: Unique identifier for the line item.
Line Item Name: Descriptive name of the line item.
Line Item Start Date Time: Exact date and time when the line item is set to begin.
Order End Date Time: Exact date and time when the order is set to end.
Order ID: Unique identifier for the order.
Order Name: Descriptive name of the order.
Order Start Date Time: Exact date and time when the order is set to begin.
Metrics
Ad Server Impressions: Number of times an ad was fetched and displayed by the ad server.
Ad Server Clicks: Number of clicks recorded by the ad server on the ads.
Total Line Item Level Impressions: Total impressions served for a specific line item.
Total Line Item Level Clicks: Total clicks received for a specific line item.
Total Active View Viewable Impressions: Number of impressions that were considered viewable based on Active View metrics.
Order Lifetime Impressions: Cumulative impressions served over the lifetime of the order.
Order Lifetime Clicks: Cumulative clicks received over the lifetime of the order.
Line Item Lifetime Impressions: Cumulative impressions served over the lifetime of the line item.
Line Item Lifetime Clicks: Cumulative clicks received over the lifetime of the line item.
Monetary Metrics
Ad Server CPM and CPC Revenue: Revenue generated from Cost Per Mille (CPM) and Cost Per Click (CPC) campaigns served by the ad server.
Ad Server Without CPD Average eCPM: Average effective Cost Per Mille for ad server-delivered ads, excluding Cost Per Day (CPD) campaigns.
Ad Server With CPD Average eCPM: Average effective Cost Per Mille for ad server-delivered ads, including CPD campaigns.
Total Line Item Level CPM and CPC Revenue: Total revenue from CPM and CPC campaigns at the line item level.
Expanded Report
This report includes all fields from the Core Report, plus the following additional fields:
Additional Dimensions
Creative Size: Dimensions of the ad creative (for example, 728x90).
Creative Type: Format of the ad creative (for example, image, video).
Device Category ID: Unique identifier for the category of device (for example, mobile, desktop).
Device Category Name: Name of the device category.
Line Item Type: Classification of the line item (for example, standard, sponsorship).
Placement ID: Unique identifier for the ad placement.
Placement Name: Descriptive name of the ad placement.
Programmatic Channel ID: Unique identifier for the programmatic sales channel.
Programmatic Channel Name: Name of the programmatic sales channel.
Additional Metrics
Ad Server Active View Eligible Impressions: Impressions eligible for Active View measurement.
Ad Server Active View Viewable Impressions: Impressions deemed viewable according to Active View standards.
Video Viewership Start: Count of video ad impressions where playback started.
Video Viewership First Quartile: Number of video ads that played through the first 25%.
Video Viewership Midpoint: Number of video ads that played through 50%.
Video Viewership Third Quartile: Number of video ads that played through 75%.
Video Viewership Complete: Number of video ads that played to completion.
Video Viewership Total: Total video viewership count.
How to request this data
To request Google Ad Manager data and other data that has not been covered here, submit a data request.