If your use case requires this data in Funnel, you can request it as a Custom Connector.
Custom Connectors and the Custom Connector Request feature are available in the following plans: Business and Enterprise. See our Pricing page for more details.
Campaign Reporting V1
Dimensions:
Day – The specific date when the data was recorded.
Advertiser Name – The name of the advertiser running the campaign.
Campaign Name – The title assigned to the advertising campaign.
Campaign ID – A unique identifier for the campaign.
Creative Set ID – Identifier for a group of related ad creatives within the campaign.
Creative Set Name – The name assigned to a set of related ad creatives.
Creative Instance ID – A unique identifier for a specific ad creative.
Creative Title – The headline or title of the ad creative.
Creative Body – The main content or message of the ad creative.
Creative URL – The destination URL that the ad directs users to.
OS – The operating system where the ad was displayed (e.g., Windows, macOS, Android).
Segment – The audience segment targeted by the ad.
Attribution Window (days) – The time frame in days during which a conversion is attributed to the ad interaction.
Currency – The currency used for financial metrics, defaulting to USD if not specified.
Metrics:
View Counts – The number of times the ad was viewed by users.
Click Counts – The number of times users clicked on the ad.
Dismissed Counts – The number of times users dismissed or closed the ad without interacting.
Landed Counts – The number of times users clicked on the ad and successfully reached the destination URL.
Conversion Counts – The number of desired actions (e.g., purchases, sign-ups) completed by users after interacting with the ad.
Site Visit Counts – The number of visits to the advertiser's site resulting from the ad.
View-through Conversion Counts – Conversions that occurred after a user viewed the ad but did not click on it.
Click-through Conversion Counts – Conversions that occurred after a user clicked on the ad.
Spend (monetary) – The total amount of money spent on the ad campaign.
Campaign Reporting V2
Dimensions:
Day – The specific date when the data was recorded.
Advertiser Name – The name of the advertiser running the campaign.
Campaign Name – The title assigned to the advertising campaign.
Campaign ID – A unique identifier for the campaign.
Creative Set ID – Identifier for a group of related ad creatives within the campaign.
Creative Set Name – The name assigned to a set of related ad creatives.
Creative Instance ID – A unique identifier for a specific ad creative.
Creative Title – The headline or title of the ad creative.
Creative Body – The main content or message of the ad creative.
Creative URL – The destination URL that the ad directs users to.
OS – The operating system where the ad was displayed (e.g., Windows, macOS, Android).
Currency – The currency used for financial metrics, defaulting to USD if not specified.
Metrics:
View Counts – The number of times the ad was viewed by users.
Click Counts – The number of times users clicked on the ad.
Dismissed Counts – The number of times users dismissed or closed the ad without interacting.
Landed Counts – The number of times users clicked on the ad and successfully reached the destination URL.
Conversion Counts – The number of desired actions (e.g., purchases, sign-ups) completed by users after interacting with the ad.
Impression Counts – The number of times the ad was displayed on users' screens.
Spend (monetary) – The total amount of money spent on the ad campaign.
Key Differences Between V1 and V2:
V1 Additional Dimensions: Includes "Segment" and "Attribution Window (days)", which are not present in V2.
V1 Additional Metrics: Includes "Site Visit Counts," "View-through Conversion Counts," and "Click-through Conversion Counts," which are not present in V2.
V2 Unique Metric: Includes "Impression Counts," which is not in V1.
Both versions include currency as a dimension, defaulting to USD if unspecified.
How to Request this Custom Connector
To request Brave data, submit a Custom Connector Request (see link here for instructions).
If you are interested in Brave data that hasn't been covered here, we would like to encourage you to connect with our Integration Engineering team by submitting a Custom Connector Request. They will be more than happy to explore the potential of obtaining additional data.