If your use case requires this data in Funnel, you can request it as a Custom Connector.
Custom Connectors and the Custom Connector Request feature are available in the following plans: Business and Enterprise. See our Pricing page for more details.
Ads Stats Report
Dimensions:
Ad ID – A unique identifier for the ad.
Ad Name – The name assigned to the ad for tracking purposes.
Ad Type – The format of the ad (e.g., banner, video).
Ad Weight – The assigned weight or priority of the ad within a campaign.
Added Date – The date when the ad was created.
Campaign Device Type – The type of device targeted by the campaign (e.g., desktop, mobile).
Campaign ID – A unique identifier for the campaign associated with the ad.
Campaign Name – The name assigned to the campaign.
Campaign Target Group – The targeted audience segment for the campaign.
Campaign Type – The classification of the campaign (e.g., CPC, CPM).
Date – The reporting date for the ad performance data.
Geo Target – The geographic locations targeted by the ad.
Is Active – Indicates if the ad is currently active.
Is Paused – Indicates if the ad is currently paused.
Picture URL – The URL of the creative or media file associated with the ad.
Review State – The review status of the ad (e.g., pending, approved, rejected).
Spot ID – A unique identifier for the ad placement location.
Spot Name – The name of the ad placement location.
Status – The current status of the ad (e.g., running, paused, completed).
Target URL – The landing page URL where users are directed after clicking the ad.
Currency – The monetary unit used for reporting (defaults to USD if not specified).
Metrics:
Clicks – The total number of user clicks on the ad.
Conversions – The number of times a desired action (e.g., sign-up, purchase) was completed after clicking the ad.
Iframes – The number of ad impressions served within an iframe.
Impressions – The total number of times the ad was displayed.
Number of Bids – The total number of bidding attempts for ad placement.
Number of Creatives – The total number of creatives used within the ad.
Number of Time Targets – The number of time-based targeting conditions applied to the ad.
Paused Ads – The number of ads that were paused.
CTR (Click-Through Rate) – The percentage of impressions that resulted in a click
ECPC (Effective Cost Per Click) – The average cost incurred per click.
ECPM (Effective Cost Per Mille) – The cost per 1,000 impressions
Monetary Metrics:
Bid – The amount bid for ad placements.
Revenue – The total revenue generated from the ad campaign.
Campaign Stats Report
Dimensions:
Campaign Device Type – The type of device targeted by the campaign (e.g., desktop, mobile).
Campaign ID – A unique identifier for the campaign.
Campaign Name – The name of the campaign.
Campaign Target Group – The audience segment targeted by the campaign.
Campaign Type – The classification of the campaign (e.g., CPC, CPM).
Campaign End Date – The scheduled end date of the campaign.
Date – The reporting date for campaign performance data.
Status – The current state of the campaign (e.g., running, paused, completed).
Currency – The monetary unit used for reporting (defaults to USD if not specified).
Metrics:
Ads Paused – The number of ads within the campaign that are currently paused.
Ads Count – The total number of ads running in the campaign.
Clicks – The total number of clicks received by the campaign.
Conversions – The number of successful user actions resulting from the campaign.
Iframes – The number of ad impressions served within an iframe.
Impressions – The total number of times ads in the campaign were displayed.
Number of Bids – The total number of bids placed for ad slots in the campaign.
Number of Creatives – The number of creatives used in the campaign.
Number of Time Targets – The number of time-based targeting conditions applied in the campaign.
CTR (Click-Through Rate) – The percentage of impressions that resulted in a click
ECPC (Effective Cost Per Click) – The average cost per click incurred in the campaign.
ECPM (Effective Cost Per Mille) – The cost per 1,000 impressions
Monetary Metrics:
Campaign Daily Budget – The allocated daily spending limit for the campaign.
Cost – The total amount spent on the campaign.
Daily Budget Left – The remaining budget available for the day.
How to Request this Custom Connector
To request Traffic Junky data, submit a Custom Connector Request (see link here for instructions).
If you are interested in Traffic Junky data that hasn't been covered here, we would like to encourage you to connect with our Integration Engineering team by submitting a Custom Connector Request. They will be more than happy to explore the potential of obtaining additional data.