Report Types

Our Facebook connector supports two types of metric sets: "Regular Metrics" and "Non-aggregatable Metrics". Learn more about Non-aggregatable Metrics in general here.  Information on the dimensions and metrics available for each report type can be found here.

Connecting your ad account

Level

First off you choose your level of granularity. 

For example: 

  • Selecting campaign will only give you campaign level data.
  • Select ad level if you want ID and name for all your campaigns, ad sets and ads.
  • For non-aggregatable sources, you have the option of connecting at account level.

Breakdowns

Breakdowns refer to the breakdown found in the Ads Manager interface.

In some cases you can select several breakdowns. Not all breakdowns are compatible - this is reflected in the dropdown.

Age
View your data by age range. These values are estimated.

Gender
View your data by gender. These values are estimated.

Country
View your data by the country where people live or were located when they saw your ads, depending on how you set your location targeting. These values are estimated.

Region
View your data by the region (such as state or province) where people live or were located when they saw your ads, depending on how you set your location targeting. These values are estimated.

DMA Region
View your data by the designated marketing area (DMA) region where people live or were located when they saw your ads, depending on how you set your location targeting. A DMA region represents a U.S. media market or an area reached by TV, radio, newspaper or other media. If ads were delivered outside the U.S., data will appear in the Non-DMA Region category. These values are estimated.

Impression Device
View your data by the devices people were using when they saw your ads. These values are estimated.

Platform
View your data by platform where your ad was shown (ex: Facebook, Instagram). These values are estimated.

Placement
View your data by placement where your ad was shown (ex: Facebook desktop News Feed, Instagram mobile News Feed). These values are estimated.

Product ID
View your data by product ID. Product ID data is only available for ads connected to a catalog. These values are estimated.

Post Reaction Type
View your data by the reactions on your ads or boosted posts. The reactions button on an ad allows people to share different reactions on its content: Like, Love, Haha, Wow, Sad or Angry. These values are estimated.

Destination
View your data by the URL people went to after clicking on your ad. These values are estimated.

Video View Type
View your data by whether a video view was auto-play or click-to-play. These values are estimated.

Conversion Device
View your data by the devices people were using when they took any actions as a result of your ads. These values are estimated.

Carousel Card
View your data by each card id and name in a carousel ad. These values are estimated. Note: Only available if regular metrics are selected on connect, with no additional field groups. The only non-standard metric available is "Link Clicks".

Device Platform
View your data by the device platform people were using when they saw your ads (ex. Desktop, Mobile App). These values are estimated.

Time of Day (Viewer's Time Zone)
View your data based on time of day in the time zone where the ad was viewed. These values are estimated.

Time of Day (Ad Account Time Zone)
View your data based on time of day in the ad account's time zone. These values are estimated.

Not finding a breakdown you are interested in? Please contact support. We're interested in your use case!

Effective statuses

The three dimensions Ad Effective Status, Campaign Effective Status and Ad Set Effective Status will show the status of an Ad, Campaign or Ad Set.

The status of your Ads, Campaigns or Ad sets can be a cause of a perceived data mismatch. Make sure the data you view in the Facebook UI is filtered on the same statuses as in Funnel to avoid any mismatches in your data. 

Incompatible breakdowns & metrics

When selecting a breakdown, make sure it's compatible with your ad account and the metrics you wish to see. 

Product ID only works with Dynamic Product Ads (DPA). If you select it when connecting an account containing some or all non-DPA:s, you will only see a subset of your data.

Video metrics (3 second views excepted) are not compatible with breakdowns Region and DMA Region.

Attribution settings

Our connector downloads metrics based on attribution setting of your choice. By default, Facebook picks 28 Day Click and 1 Day View (Bottom right in the picture).

If you're looking to view your data with different Attribution window models or breakdowns, please create an additional source of the same configuration but with your desired attribution windows or breakdown settings. Note: doing this will give you multiple costs/clicks/impressions. Be careful when you're summarising. 

Ad Creative settings

It's possible to download additional metadata of the ad creative, such as link. Select Ad Creative on connect and the dimensions will be added in your account.

All Ad Creative dimensions might not always have values, even if you have opted to include Ad Creative data in your Facebook Ads data source. This is because the content of the fields depend on how your Ad Creative has been set up. As an example: if the ad that you are looking at is a Page Post that was boosted, you should have values for the group of dimensions that have "Boosted Post" in the name, but you should not expect to have values for the group of dimensions that have "Asset" or "Carousel" in the name. Likewise, if you are looking at a dynamic ad you should see values for the group of dimensions that have "Asset" in the name, but not for fields with e.g "Boosted Post" or "Video" in the name.

Non-aggregatable metrics

This paragraph describes how Facebook Ads non-aggregatable metrics work in Funnel. Click here to learn more about non-aggregatable metrics in general.

Connecting with non-aggregatable metrics

Time window
Available:
1, 7, 14, 30, 90 days, calendar month & lifetime

The time window you select will determine how many days of data each value represents.
If you select lifetime, each value will represent the total up until the date of the data point in question.
If you select calendar month, each value will represent the total from the first of the month up until the date of the data point in question.

Viewing the data in Funnel 

In the Funnel Data Explorer, you need to select “Date” and the “ID” dimension for the level you selected in the setup, e.g. Ad ID, Ad Set ID or Campaign ID.  

ID or name?

While the name of a Campaign, Ad Set or Ad may be easier to work with, ID has the advantage that it is guaranteed to be unique.

So if you happen to have two Campaigns with the same name and look at your data by Date and Campaign Name only, you won’t see any values for your non-aggregatable metrics. 

Therefore we recommend that you include both the ID and name of your Campaigns, Ad Sets or Ads, even if name is the dimension you’re interested in.

Examples

I want to see daily frequency of my ads.
Connect a Facebook ads source on Ad level with "1 Day" time window. In the data explorer, select dimensions "Date", "Ad ID", "Ad Name" and the metric "Frequency (1 Day, Ad)".

I want to see the weekly reach of a specific campaign.
Connect your Facebook ads source on Campaign level and with a "7 Day" time window. 

Select dimensions "Date", "Campaign ID", "Campaign Name" "Day of week" (plus any other campaign level dimensions of interest) and the metric "Reach (7 Day, Campaign)". 

Filter on "Day of Week" = "Sunday" and "Campaign Name" = <The name of the campaign you’re interested in>.

 Each row will now show the weekly (the week preceding the date of the row) reach for a campaign.

I want to see the total reach of my ad account.
Connect your Facebook Ads source on account level with a "lifetime" time window. 

In the data explorer, select dimension "Date" and metric "Reach (Account, Lifetime)". 

Select today's date to see the most recent value.

I want to see unique purchases by campaign and calendar month.
Connect your Facebook Ads source on campaign level with a "calendar month" time window. Check the box "Include Unique Actions and Conversions" and select your attribution settings.

In the data explorer, select dimensions "Date", "Campaign ID", "Campaign Name", "Attribution Window" and the metric "Unique Purchases (Campaign, Calendar Month)". 

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