When you connect WooCommerce, Funnel imports order and line item data.
Orders
Dimensions
Email
Line Item Name
Line Item SKU: The SKUs of the line item. If the line item has more than one SKU, they appear as a comma-separated list.
Order Billing Address
Order Billing Company
Order Billing Country
Order Billing Postal Code
Order Created Via
Order Customer Id
Order ID
Order Number
Order Shipping Address
Order Shipping Company
Order Shipping Country
Order Shipping Postal Code
Order Status
Metrics
Line Item Quantity
Line Item Total Price: Line item total price after discounts.
Line Item Total Tax: Line item total tax after discounts.
Line Item Unit Price
Order Count
Order Total Discount
Order Total Price
Order Total Shipping
Order Total Tax
Order Total Refund
Note: Data is attributed to the order created date.
Order Attribution
Order Attribution fields show the device, session, and UTM data WooCommerce stored for an order.
Note: These fields are opt-in. During data source setup, set Include Order Attribution to Yes. The default is No. Funnel includes these fields only when that option is Yes. If you already connected WooCommerce with No, connect a new data source and set Include Order Attribution to Yes.
Dimensions
Device Type
Referrer
Session Entry
Session Start Time
Source Type
UTM Campaign
UTM Content
UTM Medium
UTM Source
UTM Term
Metrics
Session Count
Session Pages
Change history
Added Order Attribution fields
From 1 Oct, 2026, you can include Order Attribution fields when you connect WooCommerce. Set Include Order Attribution to Yes. Existing data sources that were connected with No do not include these fields. Connect a new data source to access them.