New features and enhancements
Preview dimensions and metrics (28 October)
You can now preview custom dimensions and metrics when editing or creating a new field before you save them. This includes date picker functionality and shows dependent fields automatically.
Plan availability: All plans
Flexpoints suggestion based on your trial (23 October)
Your Flexpoint usage at the end of your trial is now stored and used to preset the suggested Flexpoint amount in the purchase flow. This helps you choose the correct Flexpoint amount to purchase based on your actual usage during the trial.
Plan availability: Free plan
Pinterest Ads conversion upload in Activate (13 October) (Beta)
You can now send conversion data from Funnel to Pinterest through the Activate tab. Go to Activate in the left navigation, select Pinterest Ads, and configure the upload.
Note: You can explore beta features for a limited period, at no additional cost, and share your feedback. However, the pricing may change when a feature is released for general availability.
Plan availability: All plans
New workspace role: Portals Editor (6 October)
You can now assign a Portals Editor role to team members who need to manage portals without requiring full workspace editing permissions. Previously, only workspace editors could manage portals since there wasn't a more limited permission available.
Plan availability: All plans
Creatives in dashboards for Facebook Ads (2 October) (Beta)
You can now visualize creative assets alongside performance metrics in Funnel dashboards. This feature includes two new chart types: Creatives Grid for visual-first layouts and Creatives Table for detailed performance data with image previews.
You can also use the Creative Performance - Facebook Ads dashboard template to get started with this feature.
This feature connects ads with performance metrics, making it easier for you to communicate results with your clients. Refer to the How to work with creatives in dashboards (beta) help article for more information.
Prerequisites: Ensure to connect a Facebook Ads data source at the Ad level and enable the Ad Creative field group.
Plan availability: All plans
Historic data consistency (1 October)
You can now get consistent campaign names and other descriptive attributes across your entire data history. Funnel automatically updates historic data rows with the latest observed names, ensuring clean and up-to-date naming even for data older than 30 days.
This update applies across your Funnel workspace, most BI tools, and optionally in data warehouse exports. You no longer need to request backfills when campaign names change, and your reports will show consistent naming throughout your data history.
Plan availability: All plans
Third-party platform changes
Ahrefs: Deprecating current API version (1 October)
Ahrefs deprecated its current API version, API v2, on 1 October 2025 and migrated to version 3, API v3. All legacy integrations will stop working from 1 November 2025.
Note:
API key requirement: API v3 requires an API key tied to a paid Ahrefs plan. You will need to reconnect your data sources in Funnel.
Plan changes: Some data points may only be available on higher-tier Ahrefs plans. You may need to upgrade their Ahrefs subscription to keep the same level of access.
Report structure changes: Some existing reports may be removed or significantly changed. You might need to reconfigure your data sources or pause existing ones to preserve historical data before creating new sources that match the updated structure.
See the What data can I get from Ahrefs? article for more information.
Updates on dimensions and metrics
Amazon DSP: New dimensions (3 October)
You can now get the following dimensions in the Campaign report:
Order start date
Order end date
Line item start date
Line item end date
Line item status
Read the What data can I get from Amazon DSP? article to view the complete list of dimensions and metrics you can get from the connector.