Creatives in dashboards shows the images and videos from your ads next to their performance metrics, so you can see which creatives perform best. It's a beta feature for Facebook Ads, Google Ads and TikTok Ads.
Funnel downloads and stores the images and videos from your ads, instead of linking to them on the advertising platform. This means:
Videos play in your dashboards, as well as images.
Creatives are available even after a platform URL expires.
How creatives in dashboards works
Each connector needs a specific data source configuration before Funnel can collect creative data. When your data source has this configuration, Funnel imports your creative fields and metadata, and then downloads the assets. This takes from a few minutes to a couple of hours. After that, you can add a creatives grid or creatives table to a dashboard.
If your data source already has the required configuration, you don't need to change anything. Funnel has already downloaded the assets that your data source's credentials can access. If it doesn't, update the data source using the guide for your connector, listed under the table below.
Some asset types need extra permissions, which you give by reconnecting the data source.
Supported connectors
All three connectors support images and video thumbnails.
Connector | Required configuration | Image reporting level | Playable videos | Not supported |
Facebook Ads |
| Ad | Yes, after you reconnect the data source | Dynamic Product Ads |
Google Ads |
| Ad, Asset | Not yet | HTML5 upload ads, Performance Max campaigns |
TikTok Ads |
| Ad | Yes | None |
To configure your data source, use the guide for your connector:
Creatives in dashboards doesn't support other connectors yet. Creative exports are in private beta.
When to reconnect your data source
Reconnecting gives Funnel extra permissions, and it changes the credentials that the data source uses.
Facebook Ads: Reconnect the data source to download videos. The Facebook account you connect with also needs access to the Facebook Pages that your ad videos come from.
Image reporting level
The image reporting level decides which asset Funnel matches to each row in your chart, and which metrics it connects to that asset.
Ad: Shows the image for each ad, with the metrics for that ad. All three connectors support this level, and it's the only level for Facebook Ads and TikTok Ads.
Asset: Shows each asset with its own metrics, so you can find the assets that perform best across several ads. Only Google Ads supports this level. If you select it for Facebook Ads or TikTok Ads, the chart shows no images.
Campaign: Shows the image for each campaign. Facebook Ads, Google Ads and TikTok Ads don't support this level yet, so the chart shows no images.
Chart options
Both creatives charts have these options:
Image reporting level: Which asset Funnel matches to each row.
Dimensions and Metrics: The fields that group your creatives and the values to compare. Each combination of dimension values becomes one card or row.
Hide rows without an asset: When this is on, Funnel leaves out rows where it hasn't found a saved asset for the selected image reporting level. Turn it off to see those rows too.
Show: Select All, Images or Videos.
Creatives grid
The creatives grid shows your creatives as cards. Each card shows the creative, your selected dimensions and your selected metrics. If a creative has more than one asset, use the arrows below it to browse them.
The grid also has these options:
Image position: Contain fits the whole image inside the card. Cover fills the card and crops the image.
Order by: Sort the creatives by a metric, with Largest first or Smallest first.
Items per page: How many creatives appear on each page.
Creatives table
The creatives table shows your creatives side by side, with your dimensions and metrics in columns. Each row shows a thumbnail of the creative. The number on the thumbnail shows how many more assets the creative has.
The table also has these options:
Rows per page: How many rows appear on each page.
Show total row: Adds a row that sums the metrics across all creatives.
Text wrapping: Wraps long values onto more than one line instead of cutting them off.
How metrics add up
The dimensions you add decide what each card or row covers. For example, if Campaign is the only dimension, each card shows one campaign. It shows the images from all the ads in that campaign, and the metrics for all of them combined. To see each ad on its own card or row, add an ad-level dimension, such as Ad name.
Funnel combines each metric across the ads in a card or row, the same way as in other dashboard charts. For ratio metrics such as CPC (cost per click) and CTR (click-through rate), Funnel combines the parts first, and then divides them. For example, the CPC for a campaign is its total cost divided by its total clicks, not the average CPC of its ads.
Order by sorts by these combined values. If you group by campaign, the grid sorts the campaigns, not the ads in them.
Legacy creatives charts
Charts that you added during the earlier beta show as Creatives table (legacy) and Creatives grid (legacy). They don't show downloaded images or videos. You can't add new legacy charts, and Funnel automatically upgrades any legacy charts that remain on 31 January 2027.
Upgrade legacy charts
When you edit a dashboard that has legacy charts, Funnel offers to upgrade them to the new Creatives table and Creatives grid. Your metrics, dimensions, filters and layout carry over.
Open the dashboard and click Edit.
Upgrade the charts:
To upgrade every legacy chart on the dashboard, click Upgrade all in the notice at the top. If the dashboard has one legacy chart, click Upgrade chart.
To upgrade a single chart, click Upgrade on that chart.
Check the upgraded charts, then save the dashboard. To undo the upgrade, cancel your edits instead.
Note:
Funnel offers the upgrade only if you can edit the dashboard and your workspace has stored creatives.
Some settings, such as customizations in a Creative image custom field, might not carry over. Funnel shows a warning on those charts before you upgrade.
If you dismiss the notice, it comes back after a week. Dismissing it applies only to you, on every dashboard. You can still upgrade single charts.