How to work with creatives in dashboards (beta)

This is a Beta feature. It's currently only supported for the Facebook Ads platform.

This feature will be enabled on subscription level, and then per individual workspaces within that subscription. The workspace needs to have a Facebook Ads source connected at the Ad level, with the Ad Creative optional field group added.

Creative asset visualization for Facebook Ads using two new chart types:

Displays your metrics and dimensions in a familiar tabular format, now enhanced with image previews alongside performance data. Gives possibility for flexible sorting by the viewer of the dashboard.

A visual-first layout that puts creative assets front and center. Has fixed sorting set by the creator of the dashboard.

These new charts are added in the same way as other charts in dashboards as explained in this article, and also has the options for setting title, chart date range and chart filters.

These are the fields specific to the creative charts:

Select which image field from the platform should be used. There is a curated list to select from, and the possibility to create a custom field Creative Image (recommended) which enables cross-channel reporting with a combination of the other fields in a suitable fallback order.

Select which dimensions to display and group the data on, the data in the charts will get distinct groups (rows/cards) from the combination of the selection.

Select which metrics to display, the values will be summed for each group created by the dimension values.

Can be set to either Contain or Cover. Contain will keep the images original proportions and fit it inside the card. Cover will crop the image to fill the entire area of the card.

Select what metric the grid will be sorted on, with options for Largest first or Smallest first. The table has flexible sorting where the user can change it in view mode.

Select how many items to display per page.

Is not treated as a dimension and will not create distinct groups. This is because the image URLs are likely to change over time by the platforms. Grouping on this field could for example mean that the metrics for an ad would not be summed properly and be divided on several rows/cards. The image is instead selected by taking the latest (by Date in the data) and then best (by the selected metrics for that date, in case of several values for that Date).

This means that it's possible to present an image even with for example only campaign-level dimensions, such as a campaign name, but we recommend to be cautious with this since the image will not show the "best overall" creative for that campaign but instead the "best on the latest date". For the most accurate representation, we suggest including at least one ad-level dimension, such as ad name, in your selection.

Metrics are summed for each distinct group created by the selected dimensions. Formula metrics that are calculated as ratios, such as CPC (Cost per Click) and CTR (Click-through rate), will first have its numerator (Cost in the example CPC) and denominator (Clicks in the example CPC) summed, and then divided.

This means that if for example selecting only campaign-level dimensions the ratio metrics will be closer to an average value for that campaign, and if that metric is sorted by as Largest first or Smallest first it will not be by the largest or smallest value of the ads/creatives in that campaign.
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