New features and enhancements
Activate: Conversion Upload to Snapchat (19 September)
You can now send conversion data from Funnel to Snapchat through the Activate tab. Go to Activate in the left navigation, select Snapchat, and configure the upload.
This is a beta feature and is available to all users on all plans.
During the beta phase, this destination will not consume any flex points. Once moved to General Availability, it will cost 50 flex points like other Activate destinations.
Show or hide comparison columns in dashboard tables (17 September)
You can now select which columns to show for each metric in dashboard tables. Previously, tables always showed the current value, percentage change, and comparison value when there's a comparison period. Now you can customize the display when editing the table.
When you edit a table, toggle the metric settings to hide or show the comparison value.
Updated connection workflow for Zoho connector (16 September)
If you are already connected to a Zoho data source and want to reconnect or add a new data source, you will have to add new credentials.
Requesting credentials from a non-Funnel user (4 September)
When you reconnect a data source, you can now request credentials from a non-Funnel user, as well.
Click the Request access button to generate a link and share it with the account owner get access.
This feature is available in the Business and Enterprise plans.
New connector: Snowflake (3 September)
You can now connect to a Snowflake data source using the Snowflake connector, which was previously a Beta feature.
This connector is available in the Business and Enterprise plans.
Updates on dimensions and metrics
Google Ads: New metrics (22 September)
The following two metrics are added to the Standard report in Google Ads:
Start Date (Campaign)
End Date (Campaign)
Backfill needed for historical data.
LinkedIn: New report (18 September)
Revenue Attribution Report (RAR) is now available as a report in the LinkedIn connector. This report helps quantify LinkedIn’s impact by showing how campaigns contribute to your business.
Note: Funnel previously supported LinkedIn Revenue Attribution (RAR) as a standalone connector.
Amazon DSP: New metrics (15 September)
The following metrics are now available from the Amazon DSP connector:
Campaign report metrics
New-to-brand Detail Page Views
New-to-brand Detail Page Views Click-through Conversions
New-to-brand Detail Page Views View-through Conversions
Combined Purchases
Combined Purchases Click-through Conversions
Combined Units Sold
Combined Product Sales
Product report metrics
Units Sold Click-through Conversions
Product Sales Click-through Conversions
New-to-brand Detail Page Views
New-to-brand Detail Page Views Click-through Conversions
New-to-brand Detail Page Views View-through Conversions
Brand Halo Detail Page Views
Brand Halo Detail Page Views Click-through Conversions
Brand Halo Detail Page Views View-through Conversions
Brand Halo ATC
Brand Halo ATC Click-through Conversions
Brand Halo ATC View-through Conversions
Brand Halo Purchases
Brand Halo Purchases View-through Conversions
Brand Halo Purchases Click-through Conversions
Brand Halo New-to-brand Purchases
Brand Halo New-to-brand Purchases View-through Conversions
Brand Halo New-to-brand Purchases Click-through Conversions
Brand Halo New-to-brand Units Sold
Facebook Pages: New metric (9 September)
You can now get the Unique New Unfollows metric from the Facebook Pages connector.
Read the What data can I get from Facebook Pages? article to view the complete list of dimensions and metrics you can get from the connector.
Display and Video 360: New dimension (2 September)
You can now get the Creative Exit Event URL dimension from the Display and Video 360 connector.
Facebook Ads: New dimension (1 September)
You can now get the Creative Media Type dimension from the Facebook Ads connector.
Read the What data can I get from Facebook Ads? article to view the complete list of dimensions and metrics you can get from the connector.
Shopping24: Upgraded API version and changes in fields (1 September)
Shopping24 upgraded its API version and you can now get the following dimensions and metrics:
Campaign ID
Campaign Name
Click ID
Conversions
Domain
Impressions
New Customer Conversions
New Customer Revenue
Revenue
The following dimensions and metrics are no longer available due to the change in API version:
Category name
Category ID
Invoice category name
Invoice category ID
Shop ID
New Customers
Update your API tokens to access the new API version. Read the What data can I get from Shopping24? article to view the complete list of dimensions and metrics you can get from the connector.
Upcoming third-party platform changes
Ahrefs: Deprecating current API version
Ahrefs is deprecating its current API version on 1 October 2025 and migrating to version 3 (v3).
Note:
API key requirement: v3 requires an API key tied to a paid Ahrefs plan. You will need to reconnect your data sources in Funnel.
Plan changes: Some data points may only be available on higher-tier Ahrefs plans. You may need to upgrade their Ahrefs subscription to keep the same level of access.
Report structure changes: Some existing reports may be removed or significantly changed. You might need to reconfigure your data sources or pause existing ones to preserve historical data before creating new sources that match the updated structure.
Google My Business: Deprecating Questions and Answers report
Google is deprecating Questions and Answers report from 3 November, 2025. After this date, affected data sources will stop receiving new data. However, the historical data will remain in Funnel.