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Available report types
Ad Group: Campaign and ad group level performance metrics with attribution data
Ad Item: Individual product performance within campaigns
Attributed Purchases: Purchase attribution data linking ads to customer purchases
Brand: Brand-level performance and attribution metrics
Category: Category-based performance analysis
Item Health: Product listing quality and availability metrics
Item Keyword: Keyword performance data at the product level
Keyword: Campaign keyword performance and attribution
Out Of Budget Recommendations: Budget optimization recommendations
Page Type: Performance metrics by page placement type
Placement: Advertisement placement performance data
Platform: Performance metrics by platform (mobile, desktop)
Search Impression: Search impression share and ranking data
Video Campaigns: Video advertisement performance metrics
Video Keywords: Keyword performance for video campaigns
Ad Group
Dimensions
Ad Group ID
Ad Group Name
Ad Group Status
Campaign Bidding Strategy
Campaign Bidding Strategy Status
Campaign Budget Type
Campaign Channel
Campaign End Date
Campaign ID
Campaign Name
Campaign Rollover
Campaign Start Date
Campaign Status
Campaign Targeting
Campaign TROAS
Campaign Type
Date
Metrics
Ad Spend
Advertised SKU Sales (3, 14, 30 days)
Advertised SKU Units (3, 14, 30 days)
Attributed Orders (3, 14, 30 days)
Attributed Sales (3, 14, 30 days)
Attributed Units (3, 14, 30 days)
Brand Attributed Sales (3, 14, 30 days)
Direct Attributed Sales (3, 14, 30 days)
New-to-brand Orders (3, 14, 30 days)
New-to-brand Revenue (3, 14, 30 days)
New-to-brand Units (3, 14, 30 days)
Number of Ads Clicks
Number of Ads Shown
Other SKU Sales (3, 14, 30 days)
Other SKU Units (3, 14, 30 days)
Related Attributed Sales (3, 14, 30 days)
Ad Item
Dimensions
Ad Group ID
Ad Group Name
Ad Group Status
Campaign Bidding Strategy
Campaign Bidding Strategy Status
Campaign Budget Type
Campaign Channel
Campaign End Date
Campaign ID
Campaign Name
Campaign Rollover
Campaign Start Date
Campaign Status
Campaign Targeting Type
Campaign TROAS
Campaign Type
Date
Item ID
Item Image URL
Item Name
Item Page URL
Metrics
Ad Spend
Advertised SKU Sales (3, 14, 30 days)
Advertised SKU Units (3, 14, 30 days)
Attributed Orders (3, 14, 30 days)
Attributed Sales (3, 14, 30 days)
Attributed Units (3, 14, 30 days)
Brand Attributed Sales (3, 14, 30 days)
Direct Attributed Sales (3, 14, 30 days)
In-Store Advertised Sales (3, 14, 30 days)
In-Store Attributed Sales (3, 14, 30 days)
In-Store Orders (3, 14, 30 days)
In-Store Other Sales (3, 14, 30 days)
In-Store Units Sold (3, 14, 30 days)
New-to-brand Orders (3, 14, 30 days)
New-to-brand Revenue (3, 14, 30 days)
New-to-brand Units (3, 14, 30 days)
Number of Ads Clicks
Number of Ads Shown
Other SKU Sales (3, 14, 30 days)
Other SKU Units (3, 14, 30 days)
Related Attributed Sales (3, 14, 30 days)
Attributed Purchases
Dimensions
Ad Group ID
Ad Group Name
Ad Group Status
Advertised Item ID
Attribution Type
Campaign Bidding Strategy
Campaign Bidding Strategy Status
Campaign Budget Type
Campaign Channel
Campaign End Date
Campaign ID
Campaign Name
Campaign Rollover
Campaign Start Date
Campaign Status
Campaign Targeting Type
Campaign TROAS
Campaign Type
Date
Purchased Item ID
Purchased Item Name
Metrics
Attributed Orders (3, 14, 30 days)
New-to-brand Orders (3, 14, 30 days)
New-to-brand Revenue (3, 14, 30 days)
New-to-brand Units (3, 14, 30 days)
Total Sales (3, 14, 30 days)
Total Units (3, 14, 30 days)
Brand
Dimensions
Ad Group ID
Ad Group Name
Ad Group Status
Brand
Campaign Bidding Strategy
Campaign Bidding Strategy Status
Campaign Budget Type
Campaign Channel
Campaign End Date
Campaign ID
Campaign Name
Campaign Rollover
Campaign Start Date
Campaign Status
Campaign Targeting Type
Campaign TROAS
Campaign Type
Date
Metrics
Ad Spend
Advertised SKU Sales (3, 14, 30 days)
Advertised SKU Units (3, 14, 30 days)
Attributed Orders (3, 14, 30 days)
Attributed Sales (3, 14, 30 days)
Attributed Units (3, 14, 30 days)
Brand Attributed Sales (3, 14, 30 days)
Direct Attributed Sales (3, 14, 30 days)
New-to-brand Orders (3, 14, 30 days)
New-to-brand Revenue (3, 14, 30 days)
New-to-brand Units (3, 14, 30 days)
Number of Ads Clicks
Number of Ads Shown
Other SKU Sales (3, 14, 30 days)
Other SKU Units (3, 14, 30 days)
Related Attributed Sales (3, 14, 30 days)
Category
Dimensions
Ad Group ID
Ad Group Name
Ad Group Status
Campaign Bidding Strategy
Campaign Bidding Strategy Status
Campaign Budget Type
Campaign Channel
Campaign End Date
Campaign ID
Campaign Name
Campaign Rollover
Campaign Start Date
Campaign Status
Campaign Targeting Type
Campaign TROAS
Campaign Type
Category
Date
Metrics
Ad Spend
Advertised SKU Sales (3, 14, 30 days)
Advertised SKU Units (3, 14, 30 days)
Attributed Orders (3, 14, 30 days)
Attributed Sales (3, 14, 30 days)
Attributed Units (3, 14, 30 days)
Brand Attributed Sales (3, 14, 30 days)
Direct Attributed Sales (3, 14, 30 days)
New-to-brand Orders (3, 14, 30 days)
New-to-brand Revenue (3, 14, 30 days)
New-to-brand Units (3, 14, 30 days)
Number of Ads Clicks
Number of Ads Shown
Other SKU Sales (3, 14, 30 days)
Other SKU Units (3, 14, 30 days)
Related Attributed Sales (3, 14, 30 days)
Item Health
Dimensions
Ad Group ID
Ad Group Name
Ad Group Status
Campaign Bidding Strategy
Campaign Bidding Strategy Status
Campaign Budget Type
Campaign Channel
Campaign End Date
Campaign ID
Campaign Name
Campaign Rollover
Campaign Start Date
Campaign Status
Campaign Targeting Type
Campaign TROAS
Campaign Type
Date
Item ID
Item Image URL
Item Name
Item Page URL
Primary Variant ID
Publish Status
Metrics
Availability Percentage
Availability Percentage Last Week
Buy Box Percentage
Buy Box Percentage Last Week
Content Score
Listing Quality Score
Offer Score
Page View Last Week
Page Views
Rating Score
Item Keyword
Dimensions
Ad Group ID
Ad Group Name
Ad Group Status
Bidded Keyword
Campaign Bidding Strategy
Campaign Bidding Strategy Status
Campaign Budget Type
Campaign Channel
Campaign End Date
Campaign ID
Campaign Name
Campaign Rollover
Campaign Start Date
Campaign Status
Campaign Targeting Type
Campaign TROAS
Campaign Type
Date
Item ID
Item Image URL
Item Name
Item Page URL
Keyword ID
Match Type
Searched Keyword
Metrics
Ad Spend
Advertised SKU Sales (3, 14, 30 days)
Advertised SKU Units (3, 14, 30 days)
Attributed Orders (3, 14, 30 days)
Number of Ads Clicks
Number of Ads Shown
Other SKU Sales (3, 14, 30 days)
Other SKU Units (3, 14, 30 days)
Keyword
Dimensions
Ad Group ID
Ad Group Name
Ad Group Status
Bidded Keyword
Campaign Bidding Strategy
Campaign Bidding Strategy Status
Campaign Budget Type
Campaign Channel
Campaign End Date
Campaign ID
Campaign Name
Campaign Rollover
Campaign Start Date
Campaign Status
Campaign Targeting Type
Campaign TROAS
Campaign Type
Date
Keyword ID
Match Type
Searched Keyword
Metrics
Ad Spend
Advertised SKU Sales (3, 14, 30 days)
Advertised SKU Units (3, 14, 30 days)
Attributed Orders (3, 14, 30 days)
Attributed Sales (3, 14, 30 days)
Attributed Units (3, 14, 30 days)
Brand Attributed Sales (3, 14, 30 days)
Direct Attributed Sales (3, 14, 30 days)
In-Store Advertised Sales (3, 14, 30 days)
In-Store Attributed Sales (3, 14, 30 days)
In-Store Orders (3, 14, 30 days)
In-Store Other Sales (3, 14, 30 days)
In-Store Units Sold (3, 14, 30 days)
New-to-brand Orders (3, 14, 30 days)
New-to-brand Revenue (3, 14, 30 days)
New-to-brand Units (3, 14, 30 days)
Number of Ads Clicks
Number of Ads Shown
Other SKU Sales (3, 14, 30 days)
Other SKU Units (3, 14, 30 days)
Related Attributed Sales (3, 14, 30 days)
Out Of Budget Recommendations
Dimensions
Campaign Bidding Strategy
Campaign Bidding Strategy Status
Campaign Budget Type
Campaign Channel
Campaign End Date
Campaign ID
Campaign Name
Campaign Rollover
Campaign Start Date
Campaign Status
Campaign Targeting Type
Campaign TROAS
Campaign Type
Start Date
Metrics
Average Cap Out Time
Missed Clicks Lower
Missed Clicks Upper
Missed Impressions Lower
Missed Impressions Upper
Suggested Latest Daily Budget
Suggested Latest Total Budget
Page Type
Dimensions
Ad Group ID
Ad Group Name
Ad Group Status
Campaign Bidding Strategy
Campaign Bidding Strategy Status
Campaign Budget Type
Campaign Channel
Campaign End Date
Campaign ID
Campaign Name
Campaign Rollover
Campaign Start Date
Campaign Status
Campaign Targeting Type
Campaign TROAS
Campaign Type
Date
Page Type
Metrics
Ad Spend
Advertised SKU Sales (3, 14, 30 days)
Advertised SKU Units (3, 14, 30 days)
Attributed Orders (3, 14, 30 days)
Attributed Sales (3, 14, 30 days)
Attributed Units (3, 14, 30 days)
Brand Attributed Sales (3, 14, 30 days)
Direct Attributed Sales (3, 14, 30 days)
In-Store Advertised Sales (3, 14, 30 days)
In-Store Attributed Sales (3, 14, 30 days)
In-Store Orders (3, 14, 30 days)
In-Store Other Sales (3, 14, 30 days)
In-Store Units Sold (3, 14, 30 days)
New-to-brand Orders (3, 14, 30 days)
New-to-brand Revenue (3, 14, 30 days)
New-to-brand Units (3, 14, 30 days)
Number of Ads Clicks
Number of Ads Shown
Other SKU Sales (3, 14, 30 days)
Other SKU Units (3, 14, 30 days)
Related Attributed Sales (3, 14, 30 days)
Placement
Dimensions
Ad Group ID
Ad Group Name
Ad Group Status
Campaign Bidding Strategy
Campaign Bidding Strategy Status
Campaign Budget Type
Campaign Channel
Campaign End Date
Campaign ID
Campaign Name
Campaign Rollover
Campaign Start Date
Campaign Status
Campaign Targeting Type
Campaign TROAS
Campaign Type
Date
Placement
Metrics
Ad Spend
Advertised SKU Sales (3, 14, 30 days)
Advertised SKU Units (3, 14, 30 days)
Attributed Orders (3, 14, 30 days)
Attributed Sales (3, 14, 30 days)
Attributed Units (3, 14, 30 days)
Brand Attributed Sales (3, 14, 30 days)
Direct Attributed Sales (3, 14, 30 days)
In-Store Advertised Sales (3, 14, 30 days)
In-Store Attributed Sales (3, 14, 30 days)
In-Store Orders (3, 14, 30 days)
In-Store Other Sales (3, 14, 30 days)
In-Store Units Sold (3, 14, 30 days)
New-to-brand Orders (3, 14, 30 days)
New-to-brand Revenue (3, 14, 30 days)
New-to-brand Units (3, 14, 30 days)
Number of Ads Clicks
Number of Ads Shown
Other SKU Sales (3, 14, 30 days)
Other SKU Units (3, 14, 30 days)
Related Attributed Sales (3, 14, 30 days)
Platform
Dimensions
Ad Group ID
Ad Group Name
Ad Group Status
Campaign Bidding Strategy
Campaign Bidding Strategy Status
Campaign Budget Type
Campaign Channel
Campaign End Date
Campaign ID
Campaign Name
Campaign Rollover
Campaign Start Date
Campaign Status
Campaign Targeting Type
Campaign TROAS
Campaign Type
Date
Platform
Metrics
Ad Spend
Advertised SKU Sales (3, 14, 30 days)
Advertised SKU Units (3, 14, 30 days)
Attributed Orders (3, 14, 30 days)
Attributed Sales (3, 14, 30 days)
Attributed Units (3, 14, 30 days)
Brand Attributed Sales (3, 14, 30 days)
Direct Attributed Sales (3, 14, 30 days)
In-Store Advertised Sales (3, 14, 30 days)
In-Store Attributed Sales (3, 14, 30 days)
In-Store Orders (3, 14, 30 days)
In-Store Other Sales (3, 14, 30 days)
In-Store Units Sold (3, 14, 30 days)
New-to-brand Orders (3, 14, 30 days)
New-to-brand Revenue (3, 14, 30 days)
New-to-brand Units (3, 14, 30 days)
Number of Ads Clicks
Number of Ads Shown
Other SKU Sales (3, 14, 30 days)
Other SKU Units (3, 14, 30 days)
Related Attributed Sales (3, 14, 30 days)
Search Impression
Dimensions
Campaign Bidding Strategy
Campaign Bidding Strategy Status
Campaign Budget Type
Campaign Channel
Campaign End Date
Campaign ID
Campaign Name
Campaign Rollover
Campaign Start Date
Campaign Status
Campaign Targeting Type
Campaign TROAS
Campaign Type
Date
End Date
Month Of
Searched Keyword
Start Date
Week Of
Metrics
Ad Spend
Advertised SKU Sales (3, 14, 30 days)
Advertised SKU Units (3, 14, 30 days)
Attributed Orders (3, 14, 30 days)
Number of Ads Clicks
Number of Ads Shown
Other SKU Sales (3, 14, 30 days)
Other SKU Units (3, 14, 30 days)
Searched Keyword Impression Rank
Searched Keyword Impression Share
TOS Searched Keyword Impression Rank
TOS Searched Keyword Impression Share
Video Campaigns
Dimensions
Ad Group ID
Ad Group Name
Ad Group Status
Campaign Bidding Strategy
Campaign Bidding Strategy Status
Campaign Budget Type
Campaign Channel
Campaign End Date
Campaign ID
Campaign Name
Campaign Rollover
Campaign Start Date
Campaign Status
Campaign Targeting Type
Campaign TROAS
Campaign Type
Date
Metrics
Ad Spend
Advertised SKU Sales (3, 14, 30 days)
Advertised SKU Units (3, 14, 30 days)
Attributed Orders (3, 14, 30 days)
Attributed Sales (3, 14, 30 days)
Attributed Units (3, 14, 30 days)
Brand Attributed Sales (3, 14, 30 days)
Complete View Revenue (3, 14, 30 days)
Direct Attributed Sales (3, 14, 30 days)
Halo Complete View Revenue (3, 14, 30 days)
New-to-brand Orders (3, 14, 30 days)
New-to-brand Revenue (3, 14, 30 days)
New-to-brand Units (3, 14, 30 days)
Number of Ads Clicks
Number of Ads Shown
Other SKU Sales (3, 14, 30 days)
Other SKU Units (3, 14, 30 days)
Related Attributed Sales (3, 14, 30 days)
Total Complete View Orders (3, 14, 30 days)
Total Complete View Units (3, 14, 30 days)
Video Keywords
Dimensions
Ad Group ID
Ad Group Name
Ad Group Status
Bidded Keyword
Campaign Bidding Strategy
Campaign Bidding Strategy Status
Campaign Budget Type
Campaign Channel
Campaign End Date
Campaign ID
Campaign Name
Campaign Rollover
Campaign Start Date
Campaign Status
Campaign Targeting Type
Campaign TROAS
Campaign Type
Date
Keyword ID
Match Type
Metrics
Ad Spend
Advertised SKU Sales (3, 14, 30 days)
Advertised SKU Units (3, 14, 30 days)
Attributed Orders (3, 14, 30 days)
Attributed Sales (3, 14, 30 days)
Attributed Units (3, 14, 30 days)
Brand Attributed Sales (3, 14, 30 days)
Complete View Revenue (3, 14, 30 days)
Direct Attributed Sales (3, 14, 30 days)
Halo Complete View Revenue (3, 14, 30 days)
New-to-brand Orders (3, 14, 30 days)
New-to-brand Revenue (3, 14, 30 days)
New-to-brand Units (3, 14, 30 days)
Number of Ads Clicks
Number of Ads Shown
Other SKU Sales (3, 14, 30 days)
Other SKU Units (3, 14, 30 days)
Related Attributed Sales (3, 14, 30 days)
Total Complete View Orders (3, 14, 30 days)
Total Complete View Units (3, 14, 30 days)
Video 5 Second Views
Video Complete Views
Video First Quartile Views
Video Impressions
Video Midpoint Views
Video Third Quartile Views
Video Unmutes
Viewable Impressions
View Through Orders (3, 14, 30 days)
View Through Sales (3, 14, 30 days)
View Through Units Sold (3, 14, 30 days)
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