How to get these dimensions and metrics in your workspace? | What do you need? |
Submit a data request. See Request new data in Funnel. | Business or Enterprise plan |
Note: Walmart Connect Sponsored Search data in Funnel is always two days behind. Walmart doesn't provide data for today or yesterday, because many attributed metrics use attribution windows of three days or more. Funnel requests data up to two days ago, and data for each day appears automatically once the two days have passed.
Which report type should you choose?
Each data source gets data from one report. Pick the report that matches the question you want to answer.
Report type | When to use it |
Ad Group | Use this for campaign and ad group performance with attribution data. |
Ad Item | Use this for the performance of each advertised product in your campaigns. |
Attributed Purchases | Use this to link your ads to the items customers bought. |
Brand | Use this for performance and attribution by brand. |
Category | Use this for performance by product category. |
Item Health | Use this to check listing quality and availability for your products. |
Item Keyword | Use this for keyword performance for each product. |
Keyword | Use this for keyword performance and attribution in your campaigns. |
Out Of Budget Recommendations | Use this for Walmart's budget recommendations for campaigns that run out of budget. |
Page Type | Use this for performance by the type of page where your ad was shown. |
Placement | Use this for performance by ad placement. |
Platform | Use this for performance by platform, such as app, desktop or mobile. |
Search Impression | Use this for search impression share and rank. |
Video Campaigns | Use this for video campaign performance. |
Video Keywords | Use this for keyword performance in video campaigns. |
Attribution windows
Metrics marked (3, 14, 30 days) come in three versions, one for each attribution window: 3 days, 14 days and 30 days. For example, Attributed Sales (3, 14, 30 days) means Attributed Sales 3 days, Attributed Sales 14 days and Attributed Sales 30 days.
Ad Group
Dimensions
Ad Group ID
Ad Group Name
Ad Group Status
Campaign Bidding Strategy
Campaign Bidding Strategy Status
Campaign Budget Type
Campaign Channel
Campaign End Date
Campaign ID
Campaign Name
Campaign Rollover
Campaign Start Date
Campaign Status
Campaign Targeting Type
Campaign TROAS
Campaign Type
Currency
Date
Metrics
Ad Spend
Advertised SKU Sales (3, 14, 30 days)
Advertised SKU Units (3, 14, 30 days)
Attributed Orders (3, 14, 30 days)
Attributed Sales (3, 14, 30 days)
Attributed Units (3, 14, 30 days)
Brand Attributed Sales (3, 14, 30 days)
Direct Attributed Sales (3, 14, 30 days)
New-to-brand Orders (3, 14, 30 days)
New-to-brand Revenue (3, 14, 30 days)
New-to-brand Units (3, 14, 30 days)
Number of Ads Clicks
Number of Ads Shown
Other SKU Sales (3, 14, 30 days)
Other SKU Units (3, 14, 30 days)
Related Attributed Sales (3, 14, 30 days)
Ad Item
Dimensions
Ad Group ID
Ad Group Name
Ad Group Status
Campaign Bidding Strategy
Campaign Bidding Strategy Status
Campaign Budget Type
Campaign Channel
Campaign End Date
Campaign ID
Campaign Name
Campaign Rollover
Campaign Start Date
Campaign Status
Campaign Targeting Type
Campaign TROAS
Campaign Type
Currency
Date
Item ID
Item Image URL
Item Name
Item Page URL
Metrics
Ad Spend
Advertised SKU Sales (3, 14, 30 days)
Advertised SKU Units (3, 14, 30 days)
Attributed Orders (3, 14, 30 days)
Attributed Sales (3, 14, 30 days)
Attributed Units (3, 14, 30 days)
Brand Attributed Sales (3, 14, 30 days)
Direct Attributed Sales (3, 14, 30 days)
In-Store Advertised Sales (3, 14, 30 days)
In-Store Attributed Sales (3, 14, 30 days)
In-Store Orders (3, 14, 30 days)
In-Store Other Sales (3, 14, 30 days)
In-Store Units Sold (3, 14, 30 days)
New-to-brand Orders (3, 14, 30 days)
New-to-brand Revenue (3, 14, 30 days)
New-to-brand Units (3, 14, 30 days)
Number of Ads Clicks
Number of Ads Shown
Other SKU Sales (3, 14, 30 days)
Other SKU Units (3, 14, 30 days)
Related Attributed Sales (3, 14, 30 days)
Attributed Purchases
Dimensions
Ad Group ID
Ad Group Name
Ad Group Status
Advertised Item ID
Attribution Type
Campaign Bidding Strategy
Campaign Bidding Strategy Status
Campaign Budget Type
Campaign Channel
Campaign End Date
Campaign ID
Campaign Name
Campaign Rollover
Campaign Start Date
Campaign Status
Campaign Targeting Type
Campaign TROAS
Campaign Type
Currency
Date
Purchased Item ID
Purchased Item Name
Metrics
Attributed Orders (3, 14, 30 days)
New-to-brand Orders (3, 14, 30 days)
New-to-brand Revenue (3, 14, 30 days)
New-to-brand Units (3, 14, 30 days)
Total Sales (3, 14, 30 days)
Total Units (3, 14, 30 days)
Brand
Dimensions
Ad Group ID
Ad Group Name
Ad Group Status
Brand
Campaign Bidding Strategy
Campaign Bidding Strategy Status
Campaign Budget Type
Campaign Channel
Campaign End Date
Campaign ID
Campaign Name
Campaign Rollover
Campaign Start Date
Campaign Status
Campaign Targeting Type
Campaign TROAS
Campaign Type
Currency
Date
Metrics
Ad Spend
Advertised SKU Sales (3, 14, 30 days)
Advertised SKU Units (3, 14, 30 days)
Attributed Orders (3, 14, 30 days)
Attributed Sales (3, 14, 30 days)
Attributed Units (3, 14, 30 days)
Brand Attributed Sales (3, 14, 30 days)
Direct Attributed Sales (3, 14, 30 days)
New-to-brand Orders (3, 14, 30 days)
New-to-brand Revenue (3, 14, 30 days)
New-to-brand Units (3, 14, 30 days)
Number of Ads Clicks
Number of Ads Shown
Other SKU Sales (3, 14, 30 days)
Other SKU Units (3, 14, 30 days)
Related Attributed Sales (3, 14, 30 days)
Category
Dimensions
Ad Group ID
Ad Group Name
Ad Group Status
Campaign Bidding Strategy
Campaign Bidding Strategy Status
Campaign Budget Type
Campaign Channel
Campaign End Date
Campaign ID
Campaign Name
Campaign Rollover
Campaign Start Date
Campaign Status
Campaign Targeting Type
Campaign TROAS
Campaign Type
Category
Currency
Date
Metrics
Ad Spend
Advertised SKU Sales (3, 14, 30 days)
Advertised SKU Units (3, 14, 30 days)
Attributed Orders (3, 14, 30 days)
Attributed Sales (3, 14, 30 days)
Attributed Units (3, 14, 30 days)
Brand Attributed Sales (3, 14, 30 days)
Direct Attributed Sales (3, 14, 30 days)
New-to-brand Orders (3, 14, 30 days)
New-to-brand Revenue (3, 14, 30 days)
New-to-brand Units (3, 14, 30 days)
Number of Ads Clicks
Number of Ads Shown
Other SKU Sales (3, 14, 30 days)
Other SKU Units (3, 14, 30 days)
Related Attributed Sales (3, 14, 30 days)
Item Health
Campaign IDs and Ad Group IDs list all the campaigns and ad groups the item is in, separated by commas.
Dimensions
Ad Group ID
Ad Group IDs
Ad Group Name
Ad Group Status
Campaign Bidding Strategy
Campaign Bidding Strategy Status
Campaign Budget Type
Campaign Channel
Campaign End Date
Campaign ID
Campaign IDs
Campaign Name
Campaign Rollover
Campaign Start Date
Campaign Status
Campaign Targeting Type
Campaign TROAS
Campaign Type
Currency
Date
Item ID
Item Image URL
Item Name
Item Page URL
Primary Variant ID
Publish Status
Metrics
Availability Percentage
Availability Percentage Last Week
Buy Box Percentage
Buy Box Percentage Last Week
Content Score
Listing Quality Score
Offer Score
Page View Last Week
Page Views
Rating Score
Item Keyword
Dimensions
Ad Group ID
Ad Group Name
Ad Group Status
Bidded Keyword
Campaign Bidding Strategy
Campaign Bidding Strategy Status
Campaign Budget Type
Campaign Channel
Campaign End Date
Campaign ID
Campaign Name
Campaign Rollover
Campaign Start Date
Campaign Status
Campaign Targeting Type
Campaign TROAS
Campaign Type
Currency
Date
Item ID
Item Image URL
Item Name
Item Page URL
Keyword ID
Match Type
Searched Keyword
Metrics
Ad Spend
Advertised SKU Sales (3, 14, 30 days)
Advertised SKU Units (3, 14, 30 days)
Attributed Orders (3, 14, 30 days)
Number of Ads Clicks
Number of Ads Shown
Other SKU Sales (3, 14, 30 days)
Other SKU Units (3, 14, 30 days)
Keyword
Dimensions
Ad Group ID
Ad Group Name
Ad Group Status
Bidded Keyword
Campaign Bidding Strategy
Campaign Bidding Strategy Status
Campaign Budget Type
Campaign Channel
Campaign End Date
Campaign ID
Campaign Name
Campaign Rollover
Campaign Start Date
Campaign Status
Campaign Targeting Type
Campaign TROAS
Campaign Type
Currency
Date
Keyword ID
Match Type
Searched Keyword
Metrics
Ad Spend
Advertised SKU Sales (3, 14, 30 days)
Advertised SKU Units (3, 14, 30 days)
Attributed Orders (3, 14, 30 days)
Attributed Sales (3, 14, 30 days)
Attributed Units (3, 14, 30 days)
Brand Attributed Sales (3, 14, 30 days)
Direct Attributed Sales (3, 14, 30 days)
In-Store Advertised Sales (3, 14, 30 days)
In-Store Attributed Sales (3, 14, 30 days)
In-Store Orders (3, 14, 30 days)
In-Store Other Sales (3, 14, 30 days)
In-Store Units Sold (3, 14, 30 days)
New-to-brand Orders (3, 14, 30 days)
New-to-brand Revenue (3, 14, 30 days)
New-to-brand Units (3, 14, 30 days)
Number of Ads Clicks
Number of Ads Shown
Other SKU Sales (3, 14, 30 days)
Other SKU Units (3, 14, 30 days)
Related Attributed Sales (3, 14, 30 days)
Out Of Budget Recommendations
Funnel gets the latest recommendations, so Date is the day of the download.
Dimensions
Campaign Bidding Strategy
Campaign Bidding Strategy Status
Campaign Budget Type
Campaign Channel
Campaign End Date
Campaign ID
Campaign Name
Campaign Rollover
Campaign Start Date
Campaign Status
Campaign Targeting Type
Campaign TROAS
Campaign Type
Currency
Date
End Date
Start Date
Metrics
Average Cap Out Time
Missed Clicks Lower
Missed Clicks Upper
Missed Impressions Lower
Missed Impressions Upper
Suggested Latest Daily Budget
Suggested Latest Total Budget
Page Type
Dimensions
Ad Group ID
Ad Group Name
Ad Group Status
Campaign Bidding Strategy
Campaign Bidding Strategy Status
Campaign Budget Type
Campaign Channel
Campaign End Date
Campaign ID
Campaign Name
Campaign Rollover
Campaign Start Date
Campaign Status
Campaign Targeting Type
Campaign TROAS
Campaign Type
Currency
Date
Page Type: The type of page where your ad was shown: browse, item, search, topic, category, homepage or other.
Metrics
Ad Spend
Advertised SKU Sales (3, 14, 30 days)
Advertised SKU Units (3, 14, 30 days)
Attributed Orders (3, 14, 30 days)
Attributed Sales (3, 14, 30 days)
Attributed Units (3, 14, 30 days)
Brand Attributed Sales (3, 14, 30 days)
Direct Attributed Sales (3, 14, 30 days)
In-Store Advertised Sales (3, 14, 30 days)
In-Store Attributed Sales (3, 14, 30 days)
In-Store Orders (3, 14, 30 days)
In-Store Other Sales (3, 14, 30 days)
In-Store Units Sold (3, 14, 30 days)
New-to-brand Orders (3, 14, 30 days)
New-to-brand Revenue (3, 14, 30 days)
New-to-brand Units (3, 14, 30 days)
Number of Ads Clicks
Number of Ads Shown
Other SKU Sales (3, 14, 30 days)
Other SKU Units (3, 14, 30 days)
Related Attributed Sales (3, 14, 30 days)
Placement
Dimensions
Ad Group ID
Ad Group Name
Ad Group Status
Campaign Bidding Strategy
Campaign Bidding Strategy Status
Campaign Budget Type
Campaign Channel
Campaign End Date
Campaign ID
Campaign Name
Campaign Rollover
Campaign Start Date
Campaign Status
Campaign Targeting Type
Campaign TROAS
Campaign Type
Currency
Date
Placement: Where your ad was shown. For keyword campaigns: Search In-grid, Carousel, Buybox or Others. For auto campaigns, also Browse In-Grid, Stock Up and Home Page.
Metrics
Ad Spend
Advertised SKU Sales (3, 14, 30 days)
Advertised SKU Units (3, 14, 30 days)
Attributed Orders (3, 14, 30 days)
Attributed Sales (3, 14, 30 days)
Attributed Units (3, 14, 30 days)
Brand Attributed Sales (3, 14, 30 days)
Direct Attributed Sales (3, 14, 30 days)
In-Store Advertised Sales (3, 14, 30 days)
In-Store Attributed Sales (3, 14, 30 days)
In-Store Orders (3, 14, 30 days)
In-Store Other Sales (3, 14, 30 days)
In-Store Units Sold (3, 14, 30 days)
New-to-brand Orders (3, 14, 30 days)
New-to-brand Revenue (3, 14, 30 days)
New-to-brand Units (3, 14, 30 days)
Number of Ads Clicks
Number of Ads Shown
Other SKU Sales (3, 14, 30 days)
Other SKU Units (3, 14, 30 days)
Related Attributed Sales (3, 14, 30 days)
Platform
Dimensions
Ad Group ID
Ad Group Name
Ad Group Status
Campaign Bidding Strategy
Campaign Bidding Strategy Status
Campaign Budget Type
Campaign Channel
Campaign End Date
Campaign ID
Campaign Name
Campaign Rollover
Campaign Start Date
Campaign Status
Campaign Targeting Type
Campaign TROAS
Campaign Type
Currency
Date
Platform: The platform where your ad was shown: app, desktop, mobile or others.
Metrics
Ad Spend
Advertised SKU Sales (3, 14, 30 days)
Advertised SKU Units (3, 14, 30 days)
Attributed Orders (3, 14, 30 days)
Attributed Sales (3, 14, 30 days)
Attributed Units (3, 14, 30 days)
Brand Attributed Sales (3, 14, 30 days)
Direct Attributed Sales (3, 14, 30 days)
In-Store Advertised Sales (3, 14, 30 days)
In-Store Attributed Sales (3, 14, 30 days)
In-Store Orders (3, 14, 30 days)
In-Store Other Sales (3, 14, 30 days)
In-Store Units Sold (3, 14, 30 days)
New-to-brand Orders (3, 14, 30 days)
New-to-brand Revenue (3, 14, 30 days)
New-to-brand Units (3, 14, 30 days)
Number of Ads Clicks
Number of Ads Shown
Other SKU Sales (3, 14, 30 days)
Other SKU Units (3, 14, 30 days)
Related Attributed Sales (3, 14, 30 days)
Search Impression
Dimensions
Campaign Bidding Strategy
Campaign Bidding Strategy Status
Campaign Budget Type
Campaign Channel
Campaign End Date
Campaign ID
Campaign Name
Campaign Rollover
Campaign Start Date
Campaign Status
Campaign Targeting Type
Campaign TROAS
Campaign Type
Currency
Date
End Date
Month Of
Searched Keyword
Start Date
Week Of
Metrics
Ad Spend
Advertised SKU Sales (3, 14, 30 days)
Advertised SKU Units (3, 14, 30 days)
Attributed Orders (3, 14, 30 days)
Number of Ads Clicks
Number of Ads Shown
Other SKU Sales (3, 14, 30 days)
Other SKU Units (3, 14, 30 days)
Searched Keyword Impression Rank
Searched Keyword Impression Share
TOS Searched Keyword Impression Rank
TOS Searched Keyword Impression Share
Video Campaigns
Dimensions
Ad Group ID
Ad Group Name
Ad Group Status
Campaign Bidding Strategy
Campaign Bidding Strategy Status
Campaign Budget Type
Campaign Channel
Campaign End Date
Campaign ID
Campaign Name
Campaign Rollover
Campaign Start Date
Campaign Status
Campaign Targeting Type
Campaign TROAS
Campaign Type
Currency
Date
Metrics
Ad Spend
Advertised SKU Sales (3, 14, 30 days)
Advertised SKU Units (3, 14, 30 days)
Attributed Orders (3, 14, 30 days)
Attributed Sales (3, 14, 30 days)
Attributed Units (3, 14, 30 days)
Brand Attributed Sales (3, 14, 30 days)
Complete View Revenue (3, 14, 30 days)
Direct Attributed Sales (3, 14, 30 days)
Halo Complete View Revenue (3, 14, 30 days)
New-to-brand Orders (3, 14, 30 days)
New-to-brand Revenue (3, 14, 30 days)
New-to-brand Units (3, 14, 30 days)
Number of Ads Clicks
Number of Ads Shown
Other SKU Sales (3, 14, 30 days)
Other SKU Units (3, 14, 30 days)
Related Attributed Sales (3, 14, 30 days)
Total Complete View Orders (3, 14, 30 days)
Total Complete View Units (3, 14, 30 days)
Video 5 Second Views
Video Complete Views
Video First Quartile Views
Video Impressions
Video Midpoint Views
Video Third Quartile Views
Video Unmutes
View Through Orders (3, 14, 30 days)
View Through Sales (3, 14, 30 days)
View Through Units Sold (3, 14, 30 days)
Viewable Impressions
Video Keywords
Dimensions
Ad Group ID
Ad Group Name
Ad Group Status
Bidded Keyword
Campaign Bidding Strategy
Campaign Bidding Strategy Status
Campaign Budget Type
Campaign Channel
Campaign End Date
Campaign ID
Campaign Name
Campaign Rollover
Campaign Start Date
Campaign Status
Campaign Targeting Type
Campaign TROAS
Campaign Type
Currency
Date
Keyword ID
Match Type
Metrics
Ad Spend
Advertised SKU Sales (3, 14, 30 days)
Advertised SKU Units (3, 14, 30 days)
Attributed Orders (3, 14, 30 days)
Attributed Sales (3, 14, 30 days)
Attributed Units (3, 14, 30 days)
Brand Attributed Sales (3, 14, 30 days)
Complete View Revenue (3, 14, 30 days)
Direct Attributed Sales (3, 14, 30 days)
Halo Complete View Revenue (3, 14, 30 days)
New-to-brand Orders (3, 14, 30 days)
New-to-brand Revenue (3, 14, 30 days)
New-to-brand Units (3, 14, 30 days)
Number of Ads Clicks
Number of Ads Shown
Other SKU Sales (3, 14, 30 days)
Other SKU Units (3, 14, 30 days)
Related Attributed Sales (3, 14, 30 days)
Total Complete View Orders (3, 14, 30 days)
Total Complete View Units (3, 14, 30 days)
Video 5 Second Views
Video Complete Views
Video First Quartile Views
Video Impressions
Video Midpoint Views
Video Third Quartile Views
Video Unmutes
View Through Orders (3, 14, 30 days)
View Through Sales (3, 14, 30 days)
View Through Units Sold (3, 14, 30 days)
Viewable Impressions
API documentation
For report definitions, see the Walmart Connect Sponsored Search report definitions.
Related resources
Contact Walmart's Advertiser Help team if you cannot find Funnel in your partner list