If your use case requires this data in Funnel, you can request it as a Custom Connector.
Custom Connectors and the Custom Connector Request feature are available in the following plans: Business and Enterprise. See our Pricing page for more details.
Supported Report Types
The connector supports the following entity types, each with customizable fields:
Campaign - Campaign-level performance data
Ad Group - Ad group-level performance data
Available Dimensions
All report types support selection from the following dimensions:
Date
Profile Name
Publisher
Campaign Name
Campaign ID
Campaign Status
Campaign Start Date
Campaign End Date
Creation Date
Ad Group Name
Ad Group ID
Ad Group Status
Ad Group Type
Bid Strategy
Currency (Profile)
Networks
Global Brand
Global Type
Global Targeting
Global Country
Global Retailer
Management
Emitting Country
Language
Destination Country
Destination Country Code
Available Metrics
Metrics:
Impressions
Clicks
Conversions
Cost
Revenue
ACoS (Advertising Cost of Sales)
ROAS (Return on Ad Spend)
aCPC (Average Cost Per Click)
Orders
CPO (Cost Per Order)
Sold Items
DPVR (Detail Page View Rate)
CPM (Cost Per Mille)
CTR (Click Through Rate)
Competitions
Roomnights (Pixel)
Roomnights PPC (Pixel)
AMZ - Units 14 Days (Publisher)
AMZ - Viewable Impressions (Publisher)
AMZ - DPV 14 Day (Publisher)
AMZ DSP - Total detail page views (Total DPV) (Publisher)
AMZ DSP - ATC (Publisher)
AMZ DSP - New to brand purchases (Publisher)
AMZ DSP - Purchases (Publisher)
AMZ DSP - Total units sold (Publisher)
AMZ DSP - Total units sold (Publisher) $
AMZ DSP - Total purchases (Publisher)
DSP - NTB Purchase%
How to Request this Custom Connector
To request Skai data, submit a Custom Connector Request (see link here for instructions) or select the Skai tile marked custom after enabling Show custom connectors. Selecting the tile automatically sends your request.
If you are interested in Skai data that hasn't been covered here, we would like to encourage you to connect with our Integration Engineering team by submitting a Custom Connector Request. They will be more than happy to explore the potential of obtaining additional data.