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Skai: Dimensions and metrics

Leverage your Skai data in Funnel via Custom Connectors

Updated over a week ago

If your use case requires this data in Funnel, you can request it as a custom connector.

Custom connectors and data requests are available only in Business and Enterprise plans.

Supported Report Types

The connector supports the following entity types, each with customizable fields:

  • Campaign - Campaign-level performance data

  • Ad Group - Ad group-level performance data

Available Dimensions

All report types support selection from the following dimensions:

  • Date

  • Profile Name

  • Publisher

  • Campaign Name

  • Campaign ID

  • Campaign Status

  • Campaign Start Date

  • Campaign End Date

  • Creation Date

  • Ad Group Name

  • Ad Group ID

  • Ad Group Status

  • Ad Group Type

  • Bid Strategy

  • Currency (Profile)

  • Networks

  • Global Brand

  • Global Type

  • Global Targeting

  • Global Country

  • Global Retailer

  • Management

  • Emitting Country

  • Language

  • Destination Country

  • Destination Country Code

Available Metrics

Metrics:

  • Impressions

  • Clicks

  • Conversions

  • Cost

  • Revenue

  • ACoS (Advertising Cost of Sales)

  • ROAS (Return on Ad Spend)

  • aCPC (Average Cost Per Click)

  • Orders

  • CPO (Cost Per Order)

  • Sold Items

  • DPVR (Detail Page View Rate)

  • CPM (Cost Per Mille)

  • CTR (Click Through Rate)

  • Competitions

  • Roomnights (Pixel)

  • Roomnights PPC (Pixel)

  • AMZ - Units 14 Days (Publisher)

  • AMZ - Viewable Impressions (Publisher)

  • AMZ - DPV 14 Day (Publisher)

  • AMZ DSP - Total detail page views (Total DPV) (Publisher)

  • AMZ DSP - ATC (Publisher)

  • AMZ DSP - New to brand purchases (Publisher)

  • AMZ DSP - Purchases (Publisher)

  • AMZ DSP - Total units sold (Publisher)

  • AMZ DSP - Total units sold (Publisher) $

  • AMZ DSP - Total purchases (Publisher)

  • DSP - NTB Purchase%

How to request this data

To request Skai data and other data that has not been covered here, submit a data request.

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