If your use case requires this data in Funnel, you can request it as a custom connector.
Custom connectors and data requests are available only in Business and Enterprise plans.
Dimensions
Hawk creative ID
Hawk creative Name
Hawk campaign ID
Hawk campaign name
Hawk campaign comment
Campaign start time
Campaign end time
Hawk media plan ID
Hawk media plan name
Hawk media plan comment
Organization name
Campaign budget
Is programmatic guaranteed
Hawk campaign timezone
Delivery type
App or site
City
Country code
Hawk geo Name
OS
OS version
Device type
Device model
Device manufacturer
Carrier code
Connection type
App site name
App site ID
Bundle ID
Advertiser name
Exchange name
User language
Publisher name
Publisher ID
Has GPS
Has IFA
Creative media type
Creative family
Creative format
Creative ID
Creative size
Creative media format
Hawk segment ID
Hawk segment name
Segment source
Segment CPM
Segment currency
Deal ID
Hawk deal name
Extra CPM
Mediaplan currency
Agency margin
Metrics
Impressions
Clicks
Visits
Conversions
Start
First quartile
Second quartile
Third quartile
Complete
Media cost USD
Media cost
Real cost
Total cost
Ad tech cost
Ad serving cost
Third party cost
Third party cost component: Adsquare
Third party cost component: Zeotap
Third party cost component: In-store impact
Third party cost component: IAS
Third party cost component: DoubleVerify
Third party cost component: Extra CPM
How to request this data
To request Hawk data, submit a data request (see link here for instructions) or select the Hawk tile marked custom after enabling Show custom connectors.