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Illumin: Dimensions and metrics

Leverage your Illumin data in Funnel via Custom Connectors

Updated today

If your use case requires this data in Funnel, you can request it as a Custom Connector.

Custom Connectors and the Custom Connector Request feature are available in the following plans: Business and Enterprise. See our Pricing page for more details.


Dimensions

  • Date

  • Agency

  • Agency ID

  • Advertiser

  • Advertiser ID

  • Version ID

  • Journey ID

  • Journey

  • Journey Type

  • Stage

  • Stage ID

  • Creative Name

  • Campaign Name

  • Path ID

  • Path Type Name

  • Step

  • Step ID

  • Step Type Name

  • Country

  • Region

  • City

  • Metro

  • Zip

  • Pixel

  • Pixel Key

  • Conversion Category Type Name

  • Site App ID

  • Publisher Name

  • Publisher Domain

  • Deal

  • Deal ID

  • Device Type

  • CTV Network

  • CTV Channel

  • Creative

  • Creative ID

  • Page Group ID

  • Page Group

  • Order ID

  • Prod ID

  • Licensee ID

  • Licensee

  • Currency

  • Video Start

  • Video Complete

Metrics

  • Profit

  • Cost

  • Conversions

  • Impressions

  • Clicks

  • MCost

  • Audio Start

  • AUdio First Quartile

  • Audio Midpoint

  • AUdio Third Quartile

  • Audio Complete

  • Audio Mute

  • Audio Unmute

  • Audio Skip

  • Audio Pause

  • Audio Companion Clicks

  • Primary Conv

  • Secondary Conv

  • DOOH Audience Impressions

  • Unique Reach

  • Video Start

  • Video First Quartile

  • Video Midpoint

  • Video Third Quartile

  • Video Complete

  • Video Mute

  • Video Unmute

  • Video Skip

  • Video Pause

  • Video Resume

  • Video Fullscreen

  • Video Companion Views

  • Video Companion Clicks


How to Request this Custom Connector

To request Illumin data, submit a Custom Connector Request (see link here for instructions) or select the Illumin tile marked custom after enabling Show custom connectors. Selecting the tile automatically sends your request.

If you are interested in Illumin data that hasn't been covered here, we would like to encourage you to connect with our Integration Engineering team by submitting a Custom Connector Request. They will be more than happy to explore the potential of obtaining additional data.


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