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Illumin: Dimensions and metrics

Leverage your Illumin data in Funnel via Custom Connectors

Updated over a week ago

If your use case requires this data in Funnel, you can request it as a custom connector.

Custom connectors and data requests are available only in Business and Enterprise plans.

Dimensions

  • Date

  • Agency

  • Agency ID

  • Advertiser

  • Advertiser ID

  • Version ID

  • Journey ID

  • Journey

  • Journey Type

  • Stage

  • Stage ID

  • Creative Name

  • Campaign Name

  • Path ID

  • Path Type Name

  • Step

  • Step ID

  • Step Type Name

  • Country

  • Region

  • City

  • Metro

  • Zip

  • Pixel

  • Pixel Key

  • Conversion Category Type Name

  • Site App ID

  • Publisher Name

  • Publisher Domain

  • Deal

  • Deal ID

  • Device Type

  • CTV Network

  • CTV Channel

  • Creative

  • Creative ID

  • Page Group ID

  • Page Group

  • Order ID

  • Prod ID

  • Licensee ID

  • Licensee

  • Currency

  • Video Start

  • Video Complete

Metrics

  • Profit

  • Cost

  • Conversions

  • Impressions

  • Clicks

  • MCost

  • Audio Start

  • AUdio First Quartile

  • Audio Midpoint

  • AUdio Third Quartile

  • Audio Complete

  • Audio Mute

  • Audio Unmute

  • Audio Skip

  • Audio Pause

  • Audio Companion Clicks

  • Primary Conv

  • Secondary Conv

  • DOOH Audience Impressions

  • Unique Reach

  • Video Start

  • Video First Quartile

  • Video Midpoint

  • Video Third Quartile

  • Video Complete

  • Video Mute

  • Video Unmute

  • Video Skip

  • Video Pause

  • Video Resume

  • Video Fullscreen

  • Video Companion Views

  • Video Companion Clicks

How to request this data

To request Illumin data and other data that has not been covered here, submit a data request.

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