Note: Adtriba Sphere is a legacy feature that we continue to support but no longer sell. The latest version of this feature is available as Funnel Measurement.
If you are already using Funnel Measurement, find more information here. To upgrade, contact us.
Conversions can rise on a source even when spend is lowered.
The algorithm can choose a different flighting pattern. This pattern maximizes synergies with seasonality and other media.