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If the baseline is adwords brand, organic search, and direct, why do we still have those sources separately in the reporting?

Use the if the baseline is adwords brand, organic search, and direct, why do we still have those sources separately in the reporting report and settings in Adtriba.

Note: Adtriba Sphere is a legacy feature that we continue to support but no longer sell. The latest version of this feature is available as Funnel Measurement.
If you are already using Funnel Measurement, find more information here. To upgrade, contact us.

Organic channels (organic, direct, and paid search brand) can be part of the baseline. They still appear separately in reporting.

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These channels are still influenced by your marketing activities. The separately listed organic channels show the share of baseline conversions that marketing influenced.

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