Note: Adtriba Sphere is a legacy feature that we continue to support but no longer sell. The latest version of this feature is available as Funnel Measurement.
If you are already using Funnel Measurement, find more information here. To upgrade, contact us.
Even if the organic channels organic, direct, and paid search brand can be considered as the baseline, they still underlying an influence of your marketing activities. The organic channels which are separately listed in the table are basically the shares of conversions for your baseline channels which are marketing influenced.