Note: Adtriba Sphere is a legacy feature that we continue to support but no longer sell. The latest version of this feature is available as Funnel Measurement.
If you are already using Funnel Measurement, find more information here. To upgrade, contact us.
The baseline is the share of conversions that marketing does not influence. These conversions come from brand awareness and organic channels such as organic search, direct traffic, and paid search brand.
The baseline will lose conversions if you stop marketing for a long period. For a short period, you can expect this conversion level without running any paid marketing campaigns.
In addition to baseline conversions, incremental conversions exist. Marketing activities influence these conversions. They appear only because of your paid marketing efforts.
