All CollectionsAdtriba Core and Sphere (Legacy)Adtriba Sphere (Legacy)FAQsFAQsFAQs11 articlesWhat is the baseline?Understand what is the baseline in Adtriba.Can I compare an Adtriba Sphere media plan that looks into the future with a historical scenario?Whether you can compare a future Adtriba Sphere media plan with a historic scenario.What is CPA? Why is the marginal CPA always higher than the CPA of a source?Adtriba Sphere FAQHow does your product contribute to my marketing performance?Complete the procedure to how does your product contribute to my marketing performance.Where do you get the spend data from?Use the where do you get the spend data from report and settings in Adtriba.Can we include offline channels such as TV in SPHERE?Use the can we include offline channels such as tv in sphere report and settings in Adtriba.If the baseline is adwords brand, organic search, and direct, why do we still have those sources separately in the reporting?Use the if the baseline is adwords brand, organic search, and direct, why do we still have those sources separately in the reporting report and settings in Adtriba.Is it possible to create a custom channel mapping in SPHERE?Use the is it possible to create a custom channel mapping in sphere report and settings in Adtriba.Even though a source has the highest CPA - why is it not recommended to decrease the spend on this source?Use the even though a source has the highest cpa - why is it not recommended to decrease the spend on this source report and settings in Adtriba.Why do conversions rise even though spend is lowered on a certain source?Use the why do conversions rise even though spend is lowered on a certain source report and settings in Adtriba.Why do we expect conversions to go up for a specific source even though the budget remains the same?Use the why do we expect conversions to go up for a specific source even though the budget remains the same report and settings in Adtriba.
