FAQs
FAQs
11 articles
- What is the baseline?
- Can I compare a Adtriba Sphere media plan which is looking into the future with a historic scenario?
- What is CPA? Why is the marginal CPA always higher than the CPA of a source?Adtriba Sphere FAQ
- How does your product contribute to my marketing performance?
- Where do you get the spend data from?
- Can we include offline channels such as TV in SPHERE?
- If the baseline is adwords brand, organic search, and direct, why do we still have those sources separately in the reporting?
- Is it possible to create a custom channel mapping in SPHERE?
- Even though a source has the highest CPA - why is it not recommended to decrease the spend on this source?
- Why do conversions rise even though spend is lowered on a certain source?
- Why do we expect conversions to go up for a specific source even though the budget remains the same?