The View Input Data tab in the Incrementality menu allows you to review the data that you exported into Funnel Measurement. Before you create any test configurations, ensure that this data is complete, properly formatted, and includes all required metrics for the geographic regions you want to analyze.
This step is essential for verifying that Funnel has received and recognized your measurement data correctly.
When you export data to Funnel Measurement, Funnel stores this input in a standardized format and makes it available through the View Input Data tab.
Each row in this view represents a combination of:
Region, such as country or location
Metric name, such as conversions, revenue, spend
Metric value
Date
This structure allows the model to compare baseline and test results across locations over time.
Guidelines
Before you verify the test data in the View Input Data tab, ensure to follow these guidelines and requirements:
Export data to the Funnel Measurement destination for values to appear in this tab.
The export must include the following fields and formatted exactly as required:
Date in YYYY-MM-DD format
Location, such as country or region
Metric name, such as conversions or revenue
Metric value, which is a numerical value
Always verify the presence of data in this view before you create a test.
Ensure to include all relevant regions, metrics, and dates in the export.
If you modify the export structure later, rerun the export to update the data in this view.
Data does not appear if you save the export incorrectly or if it contains unsupported field types.
The view does not allow manual edits. Correct the source export and rerun it, if needed.
Funnel does not accept overlapping rows with the same date, location, and metric name.
Procedure
Complete the following steps to verify your test data in the View Input Data tab.
Go to your Funnel workspace.
From the left navigation, select Measure > Go to Measurement ->.
Log in to Funnel Triangulation with your credentials.
You may not be prompted to log in unless you logged out previously.
From the left navigation, select Incrementality > View Input Data.
You will see a table displaying the exported data in the required structure.
Review the data entries.
Confirm that data appears in these four columns: Region, Metric Name, Metric Value, and Date
Review several entries to ensure that:The metric names use consistent spelling and casing
Values are populated correctly for each metric
All locations you intend to test are represented
You can also filter by a specific date or location to confirm coverage. Check for gaps in expected metrics, for example, missing revenue entries in some regions. If expected data is missing, adjust the your Funnel Measurement export settings, and re-run it.