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Create a Funnel Measurement export for GA4 events

Set up the Funnel Measurement export for your GA4 event data.

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Cheatsheet: Where are you in the Digital Measurement setup?

  1. Complete the proof of value and review results.

  2. Connect your advertising channels and Connect your GA4 event-level data via BigQuery.

  3. (You are here) Create a Funnel Measurement export for GA4 events.

  4. Set up brand and market.

  5. Set up verified conversions and verified revenue.

  6. Validate and sign off on your data for Funnel Data-Driven MTA.

  7. Validate and sign off on your data for Funnel Digital MMM.

  8. Map Funnel Digital MMM rules to Funnel Data-Driven MTA data.

  9. We set up exports, rules and we create your model. Review your results:

    1. Understand the different types of attribution models.

    2. Compare attribution models.

    3. Review your measurement setup.

    4. Review your marketing performance in the Insights dashboard.

Other related articles: Introduction to Digital Measurement, Introduction to Advanced Measurement, Getting started with Digital Measurement, Glossary: Funnel Measure terms

After connecting your GA4 data via BigQuery and your advertising channels in Funnel, the next step is to create a data export in Funnel. This export sends your GA4 event data to the measurement pipeline so it can be used for modeling.

During this step, you also create the custom dimensions required by the model: Brand and Market.

Before you begin

Ensure you complete the following:

  • Connect your advertising channels in Funnel.
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  • Connect your data source using the GA4 via BigQuery MTA connector in Funnel.
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  • Get confirmation from us that your data is flowing correctly.

Create the GA4 events export

  1. In Funnel, go to Export in the left-hand menu.
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  2. Select Create Export.
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  3. Search for Funnel Measurement, select it and click Next.
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  4. Select GA4 events as the report to export.
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  5. Select the data source you connected using the GA4 via BigQuery MTA connector.
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  6. Under Required fields, review the list. Most fields are already present, but two are missing: Brand and Market.
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  7. Select Create missing fields to let Funnel create these dimensions with the correct header format automatically.
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  8. Select Save.
    The export is now created.

Tip: Using Create missing fields in the export workflow is the recommended method. It ensures the dimension headers are in the correct format for the measurement pipeline.

Handoff: After you've created the export, let us know so we can create Brand and Market dimensions and verify the configuration before you proceed.

Related Articles
Getting started with Digital Measurement
Connect your GA4 event-level data via BigQuery
Validate and sign off on your data for Funnel Data-Driven MTA
Validate and sign off on your data for Funnel Digital MMM
Map Funnel Digital MMM rules to Funnel Data-Driven MTA data
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