Cheatsheet: Where are you in the Digital Measurement setup?
Cheatsheet: Where are you in the Digital Measurement setup?
Complete the proof of value and review results.
Connect your advertising channels and Connect your GA4 event-level data via BigQuery.
We set up exports, rules and we create your model. Review your results:
(You are here) Review your measurement setup.
Review your marketing performance in the Insights dashboard.
The Measure > Setup page shows the status of your markets and attribution models. To open it, go to Measure > Setup in the left navigation menu. This is also where you start the proof of value process.
Markets
The page lists your markets in two groups:
Modelled markets: Markets where Funnel Digital MMM (and optionally Funnel Data-Driven MTA) models have been built. Each row shows the attribution model, status and last updated date. Expand a market row to see the individual attribution models and their status.
Unmodelled markets: Markets that use Google Analytics attribution only. These markets don't have a Funnel Digital MMM or Funnel Data-Driven MTA model yet.
During the proof of value phase, all your markets appear under Unmodelled markets with Google Analytics attribution. After you complete the full Digital Measurement setup and your models are ready, your markets move to the Modelled markets group.