Advanced Measurement is a Funnel Measure plan designed for brands that use both online and offline media. It includes everything in Digital Measurement, plus support for offline channels, multiple conversion events, fully customized models and additional planning tools.
What's included
Advanced Measurement builds on Digital Measurement and adds the following:
Offline media and offline conversions: Ingest spend and reach data from non-digital channels like linear TV, radio, print and out-of-home (OOH), and model offline conversions like store visits.
Multiple conversion events: Model more than one conversion event, beyond the single purchase event supported in Digital Measurement.
Fully customized models and variables: Use custom contextual variables (like competitor pricing, store renovations or weather data) alongside standard variables. Models are tailored to your specific business needs.
Media planner, budget optimization and forecasting for different scenarios: Plan future media spend and optimize budget allocation across channels using model outputs.
Incrementality testing: Run controlled experiments to validate the incremental impact of specific channels or campaigns.
Who should use Advanced Measurement
Advanced Measurement is the right plan if:
Your media mix includes both digital and offline channels.
You need to model multiple conversion events or offline conversions.
You want fully customized models with custom contextual variables.
You need access to media planning and budget optimization tools.
If your media spend is concentrated in digital channels and you want a self-serve setup experience, see Introduction to Digital Measurement.
Book a meeting with us to get started.