Digital Measurement
Learn how to get started with the Digital Measurement plan.
15 articles
Introduction to Digital MeasurementLearn what Digital Measurement includes, its supported features and who it's designed for.
Getting started with Digital MeasurementUnderstand the two-phase setup process and prerequisites for Digital Measurement.
Measurement setupReview the status of your markets and attribution models in the Setup page.
Run a proof of valueEvaluate your marketing data using Funnel Digital MMM with Google Analytics attribution before committing to the full setup.
Review marketing performance in InsightsExplore your marketing performance using filters, summary cards, charts and performance tables in the Insights page.
Connect your GA4 event-level data via BigQueryPrepare your GA4 property, export event data to BigQuery and connect the GA4 via BigQuery MTA connector in Funnel.
Create a Funnel Measurement export for GA4 eventsSet up the Funnel Measurement export for your GA4 event data.
Set up brand and marketUnderstand how brand and market dimensions organize your data and how market assignment works.
Set up verified conversions and verified revenueConnect your system of record to correct for tracking loss caused by cookie consent or ad blockers.
Validate and sign off on your data for Funnel Data-Driven MTAVerify fields, review key metrics and sign off on your data before Funnel Data-Driven MTA modeling begins.
Validate and sign off on your data for Funnel Digital MMMSet up exports, validate cost and revenue data and sign off before Funnel Digital MMM modeling begins.
Map Funnel Digital MMM rules to Funnel Data-Driven MTA dataHarmonize Funnel Digital MMM and Funnel Data-Driven MTA datasets by mapping fields between them.
Understand attribution models in Funnel MeasureLearn how each attribution model works and why comparing multiple models gives you a fuller picture.
Compare attribution modelsUse Attribution comparison to see how two different models assign credit across your channels and campaigns.
Glossary: Funnel Measure termsA quick reference for key terms used in Funnel Measure.