Digital Measurement
Learn how to get started with the Digital Measurement plan.
15 articles
- Introduction to Digital MeasurementLearn what Digital Measurement includes, its supported features and who it's designed for.
- Getting started with Digital MeasurementUnderstand the two-phase setup process and prerequisites for Digital Measurement.
- Measurement setupReview the status of your markets and attribution models in the Setup page.
- Run a proof of valueEvaluate your marketing data using Funnel Digital MMM with Google Analytics attribution before committing to the full setup.
- Review marketing performance in InsightsExplore your marketing performance using filters, summary cards, charts and performance tables in the Insights page.
- Connect your GA4 event-level data via BigQueryPrepare your GA4 property, export event data to BigQuery and connect the GA4 via BigQuery MTA connector in Funnel.
- Create a Funnel Measurement export for GA4 eventsSet up the Funnel Measurement export for your GA4 event data.
- Set up brand and marketUnderstand how brand and market dimensions organize your data and how market assignment works.
- Set up verified conversions and verified revenueConnect your system of record to correct for tracking loss caused by cookie consent or ad blockers.
- Validate and sign off on your data for Funnel Data-Driven MTAVerify fields, review key metrics and sign off on your data before Funnel Data-Driven MTA modeling begins.
- Validate and sign off on your data for Funnel Digital MMMSet up exports, validate cost and revenue data and sign off before Funnel Digital MMM modeling begins.
- Map Funnel Digital MMM rules to Funnel Data-Driven MTA dataHarmonize Funnel Digital MMM and Funnel Data-Driven MTA datasets by mapping fields between them.
- Understand attribution models in Funnel MeasureLearn how each attribution model works and why comparing multiple models gives you a fuller picture.
- Compare attribution modelsUse Attribution comparison to see how two different models assign credit across your channels and campaigns.
- Glossary: Funnel Measure termsA quick reference for key terms used in Funnel Measure.