Incrementality
Learn how to use Funnel for incrementality testing.
Incrementality basicsGet a high-level overview of incrementality testing before using the Funnel interface.
Export data to Funnel MeasurementThis article explains how to export your data to Funnel Measurement so it becomes accessible to the Incrementality module.
View Input DataLearn how to review the data that you exported into Funnel Measurement in the View Input Data tab.
Test ConfigurationsLearn how to create an incrementality test in Funnel Triangulation.
Test AnalysesLearn how to analyze the incrementality tests you created.