Funnel

Get a high-level overview of incrementality testing before using the Funnel interface.

Incrementality basics

This article explains how to export your data to Funnel Measurement so it becomes accessible to the Incrementality module.

Export data to Funnel Measurement

Learn how to review the data that you exported into Funnel Measurement in the View Input Data tab.

View Input Data

Learn how to create an incrementality test in Funnel Triangulation.

Test Configurations

Learn how to analyze the incrementality tests you created.

Test Analyses

Sowjenya Parthasarathy

Learn how to use Funnel for incrementality testing.

Incrementality

Create a custom design with text, images, and links

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