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Funnel's standard metric rules

Default behaviour for Cost, Clicks and Impressions

Funnel Workspaces come with three default metrics: Cost, Clicks and Impressions with related rates like CPC. Each of these uses a specific set of built-in rules for grouping your data which you can override to suit your needs.

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The metric used varies depending on your connected sources. You can see what rules are used by viewing the metric details.

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You can also create new metrics based on these rules by using a template, for instance if you want different types of cost.

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