Working with rule-based metrics
Working with Non-Aggregatable (Non-Agg) Metrics in FunnelCreate Monthly and Weekly Facebook Reach in Funnel
Google Analytics - How to map fields between Universal Analytics and GA4 in FunnelThis article helps you create a harmonized dataset across Universal Analytics & Google Analytics 4 in Funnel.
Why Non-Aggregatable Metrics Cannot be SummedWalkthrough example of why non-aggregatable metrics cannot be summed. Also includes links to other related knowledge base articles.
How to Create a Custom MetricLearn how to create your own metrics
What are the differences between a rule metric and a formula metric?Learn the differences between custom metrics based on rules vs formulas
How are custom metrics calculated?Understand more detail on when and how formula and rules are evaluated
How can I calculate Cost from other metrics?It is possible to use Custom Metrics that build on other metrics to build your monetary metric
Create a metric from a dimension row & valueHow to pivot/transpose metrics in Funnel
Why can I not calculate CPC in a rule?
Funnel's standard metric rulesDefault behaviour for Cost, Clicks and Impressions
What are non-aggregatable metrics?Learn about what we mean when talking about non-aggregatable metrics.
What happened to "Ad platform basic" metrics?Funnel's Cost, Impressions, Clicks, CPC, CTR, CPM are upgraded to allow overriding these calculations