All CollectionsDataMetricsMetrics13 articlesWorking with rule-based metricsWorking with Non-Aggregatable (Non-Agg) Metrics in FunnelCreate Monthly and Weekly Facebook Reach in FunnelGoogle Analytics - How to map fields between Universal Analytics and GA4 in FunnelThis article helps you create a harmonized dataset across Universal Analytics & Google Analytics 4 in Funnel.Why Non-Aggregatable Metrics Cannot be SummedWalkthrough example of why non-aggregatable metrics cannot be summed. Also includes links to other related knowledge base articles.Create a custom metricLearn how to create your own metricsWhat are the differences between a rule metric and a formula metric?Learn the differences between custom metrics based on rules vs formulasHow are custom metrics calculated?Understand more detail on when and how formula and rules are evaluatedHow can I calculate Cost from other metrics?It is possible to use Custom Metrics that build on other metrics to build your monetary metricCreate a metric from a dimension row & valueHow to pivot/transpose metrics in FunnelWhy can I not calculate CPC in a rule?Funnel's standard metric rulesDefault behaviour for Cost, Clicks and ImpressionsWhat are non-aggregatable metrics?Learn about what we mean when talking about non-aggregatable metrics.What happened to "Ad platform basic" metrics?Funnel's Cost, Impressions, Clicks, CPC, CTR, CPM are upgraded to allow overriding these calculations
