Metrics
13 articles
- Working with rule-based metrics
- Working with Non-Aggregatable (Non-Agg) Metrics in FunnelCreate Monthly and Weekly Facebook Reach in Funnel
- Google Analytics - How to map fields between Universal Analytics and GA4 in FunnelThis article helps you create a harmonized dataset across Universal Analytics & Google Analytics 4 in Funnel.
- Why Non-Aggregatable Metrics Cannot be SummedWalkthrough example of why non-aggregatable metrics cannot be summed. Also includes links to other related knowledge base articles.
- Create a custom metricLearn how to create your own metrics
- What are the differences between a rule metric and a formula metric?Learn the differences between custom metrics based on rules vs formulas
- How are custom metrics calculated?Understand more detail on when and how formula and rules are evaluated
- How can I calculate Cost from other metrics?It is possible to use Custom Metrics that build on other metrics to build your monetary metric
- Create a metric from a dimension row & valueHow to pivot/transpose metrics in Funnel
- Why can I not calculate CPC in a rule?
- Funnel's standard metric rulesDefault behaviour for Cost, Clicks and Impressions
- What are non-aggregatable metrics?Learn about what we mean when talking about non-aggregatable metrics.
- What happened to "Ad platform basic" metrics?Funnel's Cost, Impressions, Clicks, CPC, CTR, CPM are upgraded to allow overriding these calculations