Funnel

Working with rule-based metrics

Create Monthly and Weekly Facebook Reach in Funnel

This article helps you create a harmonized dataset across Universal Analytics & Google Analytics 4 in Funnel.

Walkthrough example of why non-aggregatable metrics cannot be summed. Also includes links to other related knowledge base articles.

Learn the differences between custom metrics based on rules vs formulas

Understand more detail on when and how formula and rules are evaluated

It is possible to use Custom Metrics that build on other metrics to build your monetary metric

Default behaviour for Cost, Clicks and Impressions

Learn about what we mean when talking about non-aggregatable metrics.

Funnel's Cost, Impressions, Clicks, CPC, CTR, CPM are upgraded to allow overriding these calculations

Find answers and get help from Intercom Support and Community Experts

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